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    <title>The Man Who Inspired Jobs - NYTimes.com</title>
    <dc:date>2011-10-11T14:44:55+00:00</dc:date>
    <link>http://www.nytimes.com/2011/10/07/opinion/the-man-who-inspired-jobs.html?_r=2</link>
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                    The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.” And his sense of innovation: “Every significant invention,” Land once said, “must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.” Thirty years later, when a reporter asked Jobs how much market research Apple had done before introducing the iPad, he responded, “None. It isn’t the consumers’ job to know what they want.”
                
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    <title>The Man Who Inspired Jobs - NYTimes.com</title>
    <dc:date>2011-10-09T13:24:37+00:00</dc:date>
    <link>http://www.nytimes.com/2011/10/07/opinion/the-man-who-inspired-jobs.html?_r=2&amp;pagewanted=all</link>
    <dc:creator>zachwise</dc:creator><description><![CDATA[The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.” And his sense of innovation: “Every significant invention,” Land once said, “must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.” Thirty years later, when a reporter asked Jobs how much market research Apple had done before introducing the iPad, he responded, “None. It isn’t the consumers’ job to know what they want.”]]></description>
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