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    <description>recent bookmarks from unison</description>
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  </channel><item rdf:about="https://www.washingtonpost.com/news/the-intersect/wp/2017/01/20/so-what-happens-to-the-potus-twitter-account-now/">
    <title>So, what happens to the @POTUS Twitter account now?</title>
    <dc:date>2017-01-20T22:22:04+00:00</dc:date>
    <link>https://www.washingtonpost.com/news/the-intersect/wp/2017/01/20/so-what-happens-to-the-potus-twitter-account-now/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From The Washington Post: As part of the “digital transition” plan laid out by the Obama White House shortly before the election, the incoming administration starts with a clean slate.]]></description>
<dc:subject>obama-barack social-media-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:9cdb40561406/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:obama-barack"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
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</item>
<item rdf:about="https://obamawhitehouse.archives.gov/blog/2016/10/31/digital-transition-how-presidential-transition-works-social-media-age">
    <title>The digital transition: How the presidential transition works in the social media age</title>
    <dc:date>2017-01-20T22:20:13+00:00</dc:date>
    <link>https://obamawhitehouse.archives.gov/blog/2016/10/31/digital-transition-how-presidential-transition-works-social-media-age</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Obama White House: Take a look at how the digital history of the Obama administration is preserved.]]></description>
<dc:subject>obama-barack social-media-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:4d63a0222c0a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:obama-barack"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media-strategy"/>
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</item>
<item rdf:about="http://www.strategy-business.com/blog/How-to-Design-a-Team-to-Deliver-Powerful-Capabilities?gko=46831">
    <title>How to design a team to deliver powerful capabilities</title>
    <dc:date>2017-01-05T20:26:11+00:00</dc:date>
    <link>http://www.strategy-business.com/blog/How-to-Design-a-Team-to-Deliver-Powerful-Capabilities?gko=46831</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: Does the way your company manages its strategy influence the effectiveness of your teams? And does the way you manage teams affect your strategy? We believe the answer to both questions is yes, and in a new research study under way now, we’re testing that hypothesis.

You can see the evidence in companies with strategic coherence. These are companies with a distinctive identity. The few capabilities that make them unique all fit together, supporting a value proposition that few other companies can match. They choose to go in directions only where their capabilities give them a right to win. Great companies need great capabilities. And inside every company that does things exceptionally well are teams of people working across functional boundaries, year after year, doing things together they couldn’t do alone.]]></description>
<dc:subject>team-development team-building teams-high-impact brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:476f7df31396/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:team-development"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:teams-high-impact"/>
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</item>
<item rdf:about="https://www.fastcodesign.com/3063019/behind-the-branding-of-the-hillary-clinton-campaign">
    <title>Behind the branding of the Hillary Clinton campaign</title>
    <dc:date>2016-08-24T18:08:56+00:00</dc:date>
    <link>https://www.fastcodesign.com/3063019/behind-the-branding-of-the-hillary-clinton-campaign</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Fast Company: How do you design for more than 100 million Americans? It's the challenge of a lifetime for Original Champions of Design's Jennifer Kinon.]]></description>
<dc:subject>brand-design brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:636694984061/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-design"/>
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</item>
<item rdf:about="https://contently.com/strategist/2016/06/30/great-content-marketing-design-according-to-the-new-york-times/">
    <title>Three keys to great content marketing design, according to The New York Times</title>
    <dc:date>2016-07-01T21:13:54+00:00</dc:date>
    <link>https://contently.com/strategist/2016/06/30/great-content-marketing-design-according-to-the-new-york-times/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From The Content Strategist: Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story.

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emotion, to get an audience to view your images, to stay and eventually come back?”

The main goal at the T Brand Studio is to turn brand initiatives into a narrative with the same caliber of reporting as the traditional editorial work produced by The New York Times. ]]></description>
<dc:subject>newspaper-design marketing-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:5a40b9e76ed9/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:newspaper-design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:marketing-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
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</item>
<item rdf:about="http://changethis.com/manifesto/show/142.03.CompassNailII">
    <title>Stop branding and start activating</title>
    <dc:date>2016-06-21T20:05:34+00:00</dc:date>
    <link>http://changethis.com/manifesto/show/142.03.CompassNailII</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From ChangeThis: Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand. They delve into their founding principles and develop, invent, or innovate goods and services specifically driven and defined by those principles. Don’t misinterpret this effort. It’s not a matter of chasing market opportunity. It’s as much an inward journey as it is recognition of the current state of any given market. This is where the mental shift is happening among great companies that are attracting incredibly loyal customer bases. They are thinking about markets and the competitive environment they reside in terms of user experience design.]]></description>
<dc:subject>brand-strategy customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:5b62714952f1/</dc:identifier>
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</item>
<item rdf:about="http://www.fastcompany.com/3058967/most-creative-people/how-hamilton-creator-lin-manuel-miranda-is-building-a-brand-for-the-age?position=2&amp;partner=newsletter&amp;campaign_date=05172016">
    <title>How &quot;Hamilton&quot; creator Lin-Manuel Miranda is building a brand for the ages</title>
    <dc:date>2016-05-17T22:29:32+00:00</dc:date>
    <link>http://www.fastcompany.com/3058967/most-creative-people/how-hamilton-creator-lin-manuel-miranda-is-building-a-brand-for-the-age?position=2&amp;partner=newsletter&amp;campaign_date=05172016</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Fast Company: The history-making Broadway icon recast history to reflect contemporary America, and found innovative ways to put fans first.]]></description>
<dc:subject>brand-strategy theater</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:cc08bfebfa67/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:theater"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://knowledge.wharton.upenn.edu/article/how-music-influences-marketing/">
    <title>The art and science of sound: How music influences consumers</title>
    <dc:date>2015-01-07T19:29:37+00:00</dc:date>
    <link>http://knowledge.wharton.upenn.edu/article/how-music-influences-marketing/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Knowledge@Wharton: Joel Beckerman, who has constructed a career translating music into marketing strategies, has crafted what he calls “sonic branding” for AT&T, Disney, Mercedes, Southwest Airlines, Coca-Cola, Scion and dozens of other companies and products. In Beckerman’s world, making a memorable melody that can linger in a listener’s mind after just a few notes is a benchmark of marketing success.]]></description>
<dc:subject>music brand-design brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:1c92f9eab76d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:music"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
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</item>
<item rdf:about="http://contently.com/strategist/2014/12/18/why-your-brand-needs-an-editor/?goal=0_855cf0c201-8e1aa6e288-309768437">
    <title>Why your brand needs an editor</title>
    <dc:date>2014-12-24T06:11:36+00:00</dc:date>
    <link>http://contently.com/strategist/2014/12/18/why-your-brand-needs-an-editor/?goal=0_855cf0c201-8e1aa6e288-309768437</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Contently: In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content.]]></description>
<dc:subject>brand-design customer-loyalty brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:efdaf7757991/</dc:identifier>
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<item rdf:about="http://www.strategy-business.com/blog/Best-of-the-sb-blog-a-feast-of-management-ideas?gko=e75a7&amp;cid=20141223enews">
    <title>A feast of management ideas for the new year</title>
    <dc:date>2014-12-23T21:42:50+00:00</dc:date>
    <link>http://www.strategy-business.com/blog/Best-of-the-sb-blog-a-feast-of-management-ideas?gko=e75a7&amp;cid=20141223enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: It wouldn’t be December without a “best of” list frenzy. From the best albums to the best apps to the best ads, the end of each year draws us to revisit the things (and people) that struck a chord. The sheer number of these lists but can be a bit overwhelming, but they make sense. Given what is thrown at us every minute of every day, we undoubtedly miss all too much of the good stuff. The highlight reel lets us experience some (short-term) nostalgia, yes, but it’s also an opportunity to play catch up—and maybe even get a head start on the new year.]]></description>
<dc:subject>leadership strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:1e8a2e23ddd3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:leadership"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ducttapemarketing.com/blog/2014/10/27/content-creation-everyones-job/">
    <title>Why content creation is everyone’s job</title>
    <dc:date>2014-10-27T19:19:25+00:00</dc:date>
    <link>http://www.ducttapemarketing.com/blog/2014/10/27/content-creation-everyones-job/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Duct Tape Marketing: Many firms have added content creation inside the marketing department and hired writers and journalists in an attempt to feed the content beast. While this is a logical step I believe it misses the real power of content that resides in most organizations.]]></description>
<dc:subject>content-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:9df79e24b649/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:content-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://contently.com/strategist/2014/04/28/a-4-step-guide-to-evangelizing-content-within-your-brand/?goal=0_855cf0c201-8e42cc8782-309768437">
    <title>A 4-step guide to evangelizing content within your brand</title>
    <dc:date>2014-10-20T16:49:39+00:00</dc:date>
    <link>http://contently.com/strategist/2014/04/28/a-4-step-guide-to-evangelizing-content-within-your-brand/?goal=0_855cf0c201-8e42cc8782-309768437</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From The Content Strategist: Whether it’s due to industry regulations, or simple reluctance to invest in a content program large enough to be effective, resistance from executives can slow the progress of any brand’s content efforts. Here are ways digital marketer Brad Stephenson and others managed to rally support within their brands for a great content program.]]></description>
<dc:subject>mobile-marketing customer-evangelists brand-strategy content-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:c75f3394dbdc/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:mobile-marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-evangelists"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:content-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.mailchimp.com/new-mailchimp-user-persona-research/">
    <title>MailChimp's user persona research</title>
    <dc:date>2014-03-27T17:50:06+00:00</dc:date>
    <link>http://blog.mailchimp.com/new-mailchimp-user-persona-research/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[A few weeks ago, MailChimp’s DesignLab posted images of our User Personas to their blog. As Jason explained there, we wanted to find out who really uses MailChimp. We could broadly generalize about our users (savvy, self-reliant, techie, motivated), but we realized that we couldn’t rattle off the four or five archetypical MailChimp users. What we needed was a clear idea of our current users, so we could better empathize with them, and in turn design for and delight them.]]></description>
<dc:subject>brand-examples brand-strategy mailchimp customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:03e823a27a87/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-examples"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:mailchimp"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.forbes.com/sites/williamarruda/2014/01/07/why-every-employee-at-your-company-should-use-linkedin/">
    <title>Why every employee at your company should use LinkedIn</title>
    <dc:date>2014-01-09T22:26:02+00:00</dc:date>
    <link>http://www.forbes.com/sites/williamarruda/2014/01/07/why-every-employee-at-your-company-should-use-linkedin/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From William Arruda at Forbes: Having your entire workforce use LinkedIn could become your company’s rocket fuel. Yet many employers block company computers from accessing LinkedIn. They’re afraid employees will look for a new job, be poached by a recruiter or waste precious work time socializing online. According to a recent study by Statista, 10% of U.S. employees are not allowed to use LinkedIn in the workplace because access is blocked. These companies are missing out on major opportunities to build business, increase loyalty and fortify employee engagement. Here’s how your company can benefit from a focused program that encourages employees to use LinkedIn … every day.]]></description>
<dc:subject>linkedin brand-strategy social-media-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:853fc91199c8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:linkedin"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brandingstrategyinsider.com/2013/11/developing-a-brand-positioning-statement.html">
    <title>Developing a brand positioning statement</title>
    <dc:date>2013-11-08T20:08:50+00:00</dc:date>
    <link>http://www.brandingstrategyinsider.com/2013/11/developing-a-brand-positioning-statement.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[The brand position or brand positioning is how the brand is perceived in the context of competitive alternatives in the mind. As brand consultants, when we develop brand positioning statements for clients, we include a target customer definition, brand essence, brand promise, brand archetype and brand personality, giving the intended brand position / positioning (as opposed to the actual brand position in the mind of the customer) greater depth.]]></description>
<dc:subject>brand-strategy positioning</dc:subject>
<dc:identifier>https://pinboard.in/u:unison/b:1bc4c4cea8dc/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:positioning"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brandingstrategyinsider.com/2013/11/why-brands-are-loved.html">
    <title>Why brands are loved</title>
    <dc:date>2013-11-08T20:07:01+00:00</dc:date>
    <link>http://www.brandingstrategyinsider.com/2013/11/why-brands-are-loved.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Branding Strategy Insider: Recently, the research firm APCO Insight released its list of the top 100 most loved companies. Their study measured consumer attachment to brands based on eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride.]]></description>
<dc:subject>brand-strategy customer-emotions customer-experience disney</dc:subject>
<dc:identifier>https://pinboard.in/u:unison/b:d5c29486e1a9/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-emotions"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:disney"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feedproxy.google.com/~r/acleareye/~3/sfximIofm7k/a-mission-is-not-a-strategy.html">
    <title>A mission is not a strategy</title>
    <dc:date>2013-11-08T20:02:07+00:00</dc:date>
    <link>http://feedproxy.google.com/~r/acleareye/~3/sfximIofm7k/a-mission-is-not-a-strategy.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From A Clear Eye: Times are tough.People are hurting.Your mission to help people is critically important.So please don't confuse "mission" with "strategy."]]></description>
<dc:subject>brand-strategy mission-statements</dc:subject>
<dc:identifier>https://pinboard.in/u:unison/b:12458b0586fe/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:mission-statements"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.1to1media.com/weblog/2013/11/creating_a_sound_influencer_ma.html">
    <title>Creating a sound influencer marketing strategy</title>
    <dc:date>2013-11-08T19:59:45+00:00</dc:date>
    <link>http://www.1to1media.com/weblog/2013/11/creating_a_sound_influencer_ma.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From 1to1 Think customers: Consumers are at the receiving end of countless advertising messages that are coming to them from all directions. Every time they switch on the television, open a magazine, turn on the radio, or click on a search engine page, they are coming face-to-face with marketing messages.]]></description>
<dc:subject>customer-experience brand-strategy</dc:subject>
<dc:identifier>https://pinboard.in/u:unison/b:f2c6b689aa3a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://adage.com/article/al-ries/al-ries-top-thinking-bad-brand/241956/">
    <title>Top-down thinking is bad for your brand</title>
    <dc:date>2013-06-07T20:31:17+00:00</dc:date>
    <link>http://adage.com/article/al-ries/al-ries-top-thinking-bad-brand/241956/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Al Ries: What’s wrong with the strategies developed by many giant corporations? They tend to be developed “top down” instead of how a customer sees it.]]></description>
<dc:subject>brand-strategy customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:c839a863f1ee/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3010101/bottom-line/why-you-should-sell-dreams-not-just-products?partner=newsletter">
    <title>Why you should sell dreams, not just products</title>
    <dc:date>2013-06-03T19:00:14+00:00</dc:date>
    <link>http://www.fastcompany.com/3010101/bottom-line/why-you-should-sell-dreams-not-just-products?partner=newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: AHAlife founder and CEO Shauna Mei shares how building an amazing customer experience with a healthy dose of shock value makes online shopping sing.]]></description>
<dc:subject>brand-strategy customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:c5aecf13e2fe/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3010101/bottom-line/why-you-should-sell-dreams-not-just-products">
    <title>Why you should sell dreams, not just products</title>
    <dc:date>2013-05-30T19:28:44+00:00</dc:date>
    <link>http://www.fastcompany.com/3010101/bottom-line/why-you-should-sell-dreams-not-just-products</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Yes, a $19.9 million private island isn't for everyone, but that's not the point. AHAlife founder and CEO Shauna Mei shares how building an amazing customer experience with a healthy dose of shock value makes online shopping sing.]]></description>
<dc:subject>customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:65e6ebc3540b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcocreate.com/1683067/5-principles-of-convergence-how-to-work-better-at-the-intersection-of-tech-creativity-and-me">
    <title>5 principles of convergence: How to work better at the intersection of tech, creativity and media</title>
    <dc:date>2013-05-30T19:22:53+00:00</dc:date>
    <link>http://www.fastcocreate.com/1683067/5-principles-of-convergence-how-to-work-better-at-the-intersection-of-tech-creativity-and-me</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Razorfish CEO Bob Lord outlines 5 ways creative companies can adapt to a converging world and create better brand experiences.]]></description>
<dc:subject>customer-experience brand-strategy creativity</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:3d55ca934b63/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:creativity"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://uxdesign.smashingmagazine.com/2013/05/07/how-to-help-a-real-life-knight-achieve-his-goals/">
    <title>How to help a real-life knight achieve his goals</title>
    <dc:date>2013-05-07T20:33:49+00:00</dc:date>
    <link>http://uxdesign.smashingmagazine.com/2013/05/07/how-to-help-a-real-life-knight-achieve-his-goals/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Will Dayble at Smashing Magazine: This article is about design consultancy. It’s about wrangling that client who uses empty sentences like, “We want a snappy, simple experience,” or, “It should be on brand and should really pop.” It’s about commanding the room and setting a vision before moving on to wireframes and pixels.]]></description>
<dc:subject>design design-process customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:6ee7234cc579/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:design-process"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brandingstrategyinsider.com/2013/05/evolve-or-transform-17-brand-factors.html#.UYfwl4K4qDE">
    <title>Evolve or transform? 17 brand factors</title>
    <dc:date>2013-05-06T18:06:39+00:00</dc:date>
    <link>http://www.brandingstrategyinsider.com/2013/05/evolve-or-transform-17-brand-factors.html#.UYfwl4K4qDE</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Branding Strategy Insider: No business these days can just sit pretty. But the extent and nature of changes confuses many. Brands evolve. Or die. But they must also retain something of what consumers know. Or they fade. So which is more important? And how should a brand act, when?]]></description>
<dc:subject>brand-strategy brand-redesign</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:e473c0f92a63/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-redesign"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brandingstrategyinsider.com/2013/04/shared-values-in-brand-storytelling.html#.UVydyRlgOgM">
    <title>Shared values in brand storytelling</title>
    <dc:date>2013-04-03T21:25:05+00:00</dc:date>
    <link>http://www.brandingstrategyinsider.com/2013/04/shared-values-in-brand-storytelling.html#.UVydyRlgOgM</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Brand Strategy Insider: A shared value is a belief that both the brand and consumer have about a brand’s higher purpose, philosophy, culture and contribution. At the heart of enduring brand storytelling, shared values will be the only reason people will notice, listen and act.

Brands can’t market their way to making people care about the value they claim to provide. Besides consumers don’t care about your marketing anyway–their attention spans and tolerance grows ever shorter. Clutter grows exponentially.]]></description>
<dc:subject>brand-strategy storytelling</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:2ba926bcd0f5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:storytelling"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.lukew.com/ff/entry.asp?1702">
    <title>Just enough research</title>
    <dc:date>2013-04-03T19:14:18+00:00</dc:date>
    <link>http://www.lukew.com/ff/entry.asp?1702</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Luke Wroblewski: In her presentation at An Event Apart in Seattle, WA 2013 Erika Hall walked through the importance of research and how to apply it to making product decisions. ]]></description>
<dc:subject>web-design research brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:701a6e2d417a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:web-design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:research"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/00163?gko=f0c49&amp;cid=TL20130319">
    <title>The Thought Leader Interview: Cynthia Montgomery</title>
    <dc:date>2013-03-21T17:06:40+00:00</dc:date>
    <link>http://www.strategy-business.com/article/00163?gko=f0c49&amp;cid=TL20130319</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: A Harvard Business School professor observes that leaders become better strategists by engaging in conversations about the purpose of a company. In the video Cynthia Montgomery and Booz & Company partner Ken Favaro discuss why strategy needs to be reimagined, and how a leader can help define what a business is and why it matters.]]></description>
<dc:subject>brand-strategy strategic-planning purpose</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:5814b2008864/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategic-planning"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:purpose"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.mindtools.com/pages/article/keller-brand-equity-model.htm#np">
    <title>Keller's brand equity model</title>
    <dc:date>2012-12-19T05:05:22+00:00</dc:date>
    <link>http://www.mindtools.com/pages/article/keller-brand-equity-model.htm#np</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Mind Tools: Do you know what makes a brand strong? If you had to make yours stronger, would you know how to do it? Many factors influence the strength of a particular product or brand. If you understand these factors, you can think about how to launch a new product effectively, or work out how to turn a struggling brand into a successful one.]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:d30a8e43d164/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brandingstrategyinsider.com/2012/12/brand-pricing-strategy-the-early-apple-way.html">
    <title>Brand pricing strategy: The early Apple way</title>
    <dc:date>2012-12-18T22:13:01+00:00</dc:date>
    <link>http://www.brandingstrategyinsider.com/2012/12/brand-pricing-strategy-the-early-apple-way.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Branding Strategy Insider: Pricing strategy is one of the most important marketing decisions. Here’s a little history on how we thought about pricing in the early days of the Mac which may help marketers understand how Apple might be thinking about pricing in the post-PC era.]]></description>
<dc:subject>pricing brand-strategy apple</dc:subject>
<dc:identifier>https://pinboard.in/u:unison/b:33433fb47815/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:pricing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:apple"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/ac00041?gko=ba14e&amp;cid=BL20121025">
    <title>The value of being second</title>
    <dc:date>2012-10-26T17:11:07+00:00</dc:date>
    <link>http://www.strategy-business.com/article/ac00041?gko=ba14e&amp;cid=BL20121025</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: Oded Shenkar, author of "Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge," introduces an excerpt on the wisdom of entering markets after first movers from "The Art of Being Unreasonable: Lessons in Unconventional Thinking," by Eli Broad.]]></description>
<dc:subject>new-markets strategic-planning brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:c10e20710525/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:new-markets"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategic-planning"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcoexist.com/1680768/the-15-leading-country-brands-of-the-future">
    <title>The 15 leading country brands of the future</title>
    <dc:date>2012-10-24T15:17:25+00:00</dc:date>
    <link>http://www.fastcoexist.com/1680768/the-15-leading-country-brands-of-the-future</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Fast Company: For the past eight years, international brand and design consultancy FutureBrand has released the Country Brand Index (CBI), an in-depth study of country brands and perceptions that surveys 3,600 business and leisure travelers across 18 countries as well as selected experts. The survey takes into account a number of "image attributions," including perceptions of political freedom, environmental friendliness, food, the investment climate, and safety.]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:6ba8ffe28288/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3002023/inside-starbuckss-35-million-mission-make-brand-evangelists-its-front-line-workers?partner=newsletter">
    <title>Inside Starbucks's $35 million mission to make brand evangelists of its front-line workers</title>
    <dc:date>2012-10-22T17:09:52+00:00</dc:date>
    <link>http://www.fastcompany.com/3002023/inside-starbuckss-35-million-mission-make-brand-evangelists-its-front-line-workers?partner=newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: To Starbucks, baristas are not just baristas--they are ambassadors of brand, merchants of romance, disciples of delight. The company recently invested millions in a "Leadership Lab" designed to drill that message in for 9,600 store managers. So did it work?]]></description>
<dc:subject>customer-experience brand-strategy customer-evangelists</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:425aa3f9d55c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-evangelists"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/cs00005?gko=733e9&amp;cid=20121009enews">
    <title>Strategy or execution: Which is more important?</title>
    <dc:date>2012-10-10T00:46:12+00:00</dc:date>
    <link>http://www.strategy-business.com/article/cs00005?gko=733e9&amp;cid=20121009enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: Many business leaders think they'd rather have great execution than superior strategies, but you can't have the first without the second.]]></description>
<dc:subject>brand-strategy strategic-planning</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:2a3fdafc44de/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategic-planning"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3001648/apple-maps-and-danger-overestimating-your-companys-strengths?partner=newsletter">
    <title>Apple maps and the danger of overestimating your company's strengths</title>
    <dc:date>2012-09-30T17:58:40+00:00</dc:date>
    <link>http://www.fastcompany.com/3001648/apple-maps-and-danger-overestimating-your-companys-strengths?partner=newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: As if the release of the new iPhone 5 weren’t enough to jolt smartphone users of the world into action, Apple preceded its debut with an operating system upgrade. iOS6, unveiled two days before the slimmer and longer iPhone 5, left consumers and the media polarized. But one update everyone seemed to agree on was the subpar functionality of the new Apple Maps application.]]></description>
<dc:subject>apple brand-strategy iphone</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:b4e307fd7d4c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:apple"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:iphone"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcoexist.com/1680582/the-smallest-nonprofits-should-have-the-most-powerful-brands">
    <title>The smallest nonprofits should have the most powerful brands</title>
    <dc:date>2012-09-30T17:57:10+00:00</dc:date>
    <link>http://www.fastcoexist.com/1680582/the-smallest-nonprofits-should-have-the-most-powerful-brands</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Because it can be seen as taking time and money away from helping people, nonprofits often devote little or no time to developing their own brands. But this can be a huge mistake.]]></description>
<dc:subject>brand-strategy non-profits</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:d21d261da72d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:non-profits"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1670679/good-design-is-good-business-an-introduction">
    <title>Why good design is finally a bottom line investment</title>
    <dc:date>2012-09-23T04:30:14+00:00</dc:date>
    <link>http://www.fastcodesign.com/1670679/good-design-is-good-business-an-introduction</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: A mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to the fore of business thinking.]]></description>
<dc:subject>design brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:bebae20d7e86/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://sethgodin.typepad.com/seths_blog/2012/08/what-if-your-slogan-is-true.html">
    <title>What if your slogan is true?</title>
    <dc:date>2012-08-19T18:53:02+00:00</dc:date>
    <link>http://sethgodin.typepad.com/seths_blog/2012/08/what-if-your-slogan-is-true.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Seth Godin: If the story of your work is consistent, if it resonates with your audience and if you can defend it, then you're likely to succeed. And if your slogan reflects your story, good for you.]]></description>
<dc:subject>brand-strategy storytelling</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:51f4bd8a296a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:storytelling"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3000236/repeat-after-me-your-company-needs-mantra">
    <title>Repeat after me: Your company needs a mantra</title>
    <dc:date>2012-08-13T19:09:25+00:00</dc:date>
    <link>http://www.fastcompany.com/3000236/repeat-after-me-your-company-needs-mantra</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Simple, possibly profane, and always memorable, a good mantra both guides your strategy and says everything about your culture. An overview of the best -- and what's wrong with the rest. ]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:0db5c5514455/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.nytimes.com/2012/08/13/business/media/pacifico-beer-rides-a-social-media-wave-in-us.html?_r=1&amp;nl=business&amp;emc=ata2_20120813">
    <title>Pacifico beer rides a social media wave in U.S.</title>
    <dc:date>2012-08-13T18:48:56+00:00</dc:date>
    <link>http://www.nytimes.com/2012/08/13/business/media/pacifico-beer-rides-a-social-media-wave-in-us.html?_r=1&amp;nl=business&amp;emc=ata2_20120813</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From NY Times: Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States. ]]></description>
<dc:subject>brand-strategy social-media-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:491d56f71bd7/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.hbr.org/cs/2012/08/the_disciplined_pursuit_of_less.html">
    <title>The disciplined pursuit of less</title>
    <dc:date>2012-08-13T18:47:16+00:00</dc:date>
    <link>http://blogs.hbr.org/cs/2012/08/the_disciplined_pursuit_of_less.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Greg McKeown at Harvard Business Review: Why don't successful people and organizations automatically become very successful? One important explanation is due to what I call "the clarity paradox."]]></description>
<dc:subject>brand-strategy paradox strategic-planning</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:3d9c562b818b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:paradox"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategic-planning"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.stevepavlina.com/blog/2012/07/branding-is-fear-based-b-s/">
    <title>Branding is fear-based B.S.</title>
    <dc:date>2012-08-12T20:26:05+00:00</dc:date>
    <link>http://www.stevepavlina.com/blog/2012/07/branding-is-fear-based-b-s/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Steve Pavlina: Branding, brand management, and brand strategy are rooted in fear and are completely unnecessary. This is true whether we’re talking about business, product, organizational, or personal branding. The primary aim of branding is control. But people don’t generally like to be controlled. So branding is largely done at the subconscious level; if it were done at a conscious level, people would reject it.]]></description>
<dc:subject>branding brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:7329031ef0f1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/3000230/why-your-brand-should-piss-someone">
    <title>Why your brand should piss someone off</title>
    <dc:date>2012-08-08T14:45:44+00:00</dc:date>
    <link>http://www.fastcompany.com/3000230/why-your-brand-should-piss-someone</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: If you want some people to love you, you’ve got to accept that others may hate you. So let 'em. Better than having a weak brand.]]></description>
<dc:subject>brand-strategy customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:f8752fda2e0a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1670429/the-surprisingly-smart-strategy-behind-london-s-infamous-olympic-branding#1">
    <title>The surprisingly smart strategy behind London’s infamous Olympic branding</title>
    <dc:date>2012-08-06T14:53:04+00:00</dc:date>
    <link>http://www.fastcodesign.com/1670429/the-surprisingly-smart-strategy-behind-london-s-infamous-olympic-branding#1</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Brian Boylan, chariman at Wolff Olins, discusses and defends his firm’s branding campaign.]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:26a7e2d4badf/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcocreate.com/1681289/5-ways-to-build-brands-in-the-post-digital-world">
    <title>5 ways to build brands in the post-digital world</title>
    <dc:date>2012-07-26T13:56:38+00:00</dc:date>
    <link>http://www.fastcocreate.com/1681289/5-ways-to-build-brands-in-the-post-digital-world</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.]]></description>
<dc:subject>brand-strategy social-media</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:f36d6ebd5db0/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcompany.com/1843210/your-startup-is-a-tribe-and-your-customers-are-members?partner=homepage_newsletter">
    <title>Your startup is a tribe (and your customers are members, too)</title>
    <dc:date>2012-07-20T15:27:36+00:00</dc:date>
    <link>http://www.fastcompany.com/1843210/your-startup-is-a-tribe-and-your-customers-are-members?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Why should you cooperate with your customers? Survival is a pretty good motivator.]]></description>
<dc:subject>startups tribes brand-strategy customer-experience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:6509224c94df/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:startups"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:tribes"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/00118?gko=272b8&amp;cid=20120626enews">
    <title>The social life of brands</title>
    <dc:date>2012-06-27T03:40:58+00:00</dc:date>
    <link>http://www.strategy-business.com/article/00118?gko=272b8&amp;cid=20120626enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: A marketing strategy informed by neuroscience can help build better consumer relationships -- and make better use of tools like social media.]]></description>
<dc:subject>brand-strategy neuroscience</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:12765dd0a2d8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:neuroscience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1670044/branding-talk-isnt-helping-your-company-heres-what-should-replace-it">
    <title>Branding talk isn't helping your company. Here's what should replace it</title>
    <dc:date>2012-06-19T16:16:23+00:00</dc:date>
    <link>http://www.fastcodesign.com/1670044/branding-talk-isnt-helping-your-company-heres-what-should-replace-it</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Branding is a once useful concept that's now irrelevant, argues Brian Millar. So try this: Stop talking about your brand for a month.


“Essentially all models are wrong,” said George Pelham-Box, one of the most influential statisticians of the 20th century, “but some of them are useful.” Let’s remember that branding is only a model of the way that consumers think about products and services, so by definition, it’s wrong. But that doesn’t mean it’s not useful -- so long as we don’t get carried away by imagining it’s the truth.]]></description>
<dc:subject>branding brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:ca0036342acd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://fortyagency.com/expertise/the-3-essential-element">
    <title>The 3 essential elements of a rock-solid brand: purpose, values and style</title>
    <dc:date>2012-06-16T19:23:59+00:00</dc:date>
    <link>http://fortyagency.com/expertise/the-3-essential-element</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Forty: Research cited in Built to Last (by Jim Collins and Jerry Porras) indicates that purpose-driven companies can outperform the general market by a 15 to 1 ratio. There’s a reason your company was founded. There’s a reason why you’re in the industry you’re in. There’s a reason why you’re not working for someone else. You need to dig deep, and find out what those reasons really are.]]></description>
<dc:subject>purpose life-purpose brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:96342a3218c3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:purpose"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:life-purpose"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://fortyagency.com/expertise/the-power-of-purpose-and-how-to-discover-yours">
    <title>Finding your purpose</title>
    <dc:date>2012-06-16T19:18:30+00:00</dc:date>
    <link>http://fortyagency.com/expertise/the-power-of-purpose-and-how-to-discover-yours</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Shaina at Forty: If you’ve ever had to endure the pain of reading a typical mission statement, it probably included a bunch of dry and meaningless babble about “increasing shareholder value” or “providing the best customer service around.” That’s not a purpose. It’s not what drives them to get up in the morning, guides their decisions, or inspires their tribe. It’s what the CEO or board thought would sound good during their annual strategy meeting.
Purpose is powerful because it causes everything else to make a lot more sense. You no longer have to deliberate your goals for the next few years or the concept for your next campaign. You don’t have to figure out what qualities you’re looking for in a new employee or how to train them to do their job right. You don’t even have to think twice about how you should handle that really angry call from a customer you’ve been avoiding. Why not? Because the path is illuminated for you when you’re driven by a deeper purpose.]]></description>
<dc:subject>purpose life-purpose brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:a19b80b08912/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:purpose"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:life-purpose"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/12205?gko=ebe6b&amp;cid=20120522enews">
    <title>Is your company fit for growth?</title>
    <dc:date>2012-05-23T00:36:56+00:00</dc:date>
    <link>http://www.strategy-business.com/article/12205?gko=ebe6b&amp;cid=20120522enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: A more strategic approach to costs can help you prepare for the next round of expansion. Drawing on experience from Ikea, Aetna, Pitney-Bowes, and elsewhere, this step-by-step article shows the three actions that can make a company ready for growth.]]></description>
<dc:subject>brand-strategy employee-engagement</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:be1bce0b6280/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:employee-engagement"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcoexist.com/1679785/empowerment-marketing-advertising-to-humans-as-more-than-just-selfish-machines?partner=homepage_newsletter">
    <title>Empowerment marketing: Advertising to humans as more than just selfish machines</title>
    <dc:date>2012-05-22T09:27:26+00:00</dc:date>
    <link>http://www.fastcoexist.com/1679785/empowerment-marketing-advertising-to-humans-as-more-than-just-selfish-machines?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: For decades, companies have made you feel inadequate in order to get you to buy things. In an excerpt from his new book Story Wars Jonah Sachs traces the history of the growing field of marketing products in ways that make us better people and the world a better place.]]></description>
<dc:subject>advertising storytelling marketing brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:af6dc09f952f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:storytelling"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcocreate.com/1680795/the-key-to-content-marketing-and-business-be-less-self-centered?partner=homepage_newsletter">
    <title>The key to content marketing (and business): Be less self-centered</title>
    <dc:date>2012-05-17T15:39:58+00:00</dc:date>
    <link>http://www.fastcocreate.com/1680795/the-key-to-content-marketing-and-business-be-less-self-centered?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.]]></description>
<dc:subject>customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:dfb1ccb2b3e2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.strategy-business.com/article/00113?gko=a13b1&amp;cid=20120515enews">
    <title>The case for the brand ideal</title>
    <dc:date>2012-05-16T03:41:21+00:00</dc:date>
    <link>http://www.strategy-business.com/article/00113?gko=a13b1&amp;cid=20120515enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: Behind many a successful product, there's a sharply focused intention to improve lives. The former global marketing officer of Procter & Gamble describes how he learned to foster a brand's aspirational value.]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:c662fa1bbb4d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.forrester.com/Customer+Journey+Mapping+What+Is+It+For/fulltext/-/E-RES73381?objectid=RES73381&amp;cmpid=mkt:ema:forrresearchalert&amp;al=0">
    <title>Customer journey mapping: What is it for?</title>
    <dc:date>2012-04-26T14:30:05+00:00</dc:date>
    <link>http://www.forrester.com/Customer+Journey+Mapping+What+Is+It+For/fulltext/-/E-RES73381?objectid=RES73381&amp;cmpid=mkt:ema:forrresearchalert&amp;al=0</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Forrester: Our clients tell us that they're eager to use customer journey maps because they see the documents as ideal tools to analyze and communicate their customers' perspectives on the interactions they deliver. However, even enthusiastic organizations sometimes struggle to determine the objectives they should pursue with customer journey mapping. Forrester interviewed five companies that use customer journey maps to understand how the approach has benefited them. This document outlines the business value that these firms derive from customer journey mapping and the variety of objectives that journey mapping can support.

Forrester clients tell us that they're eager to use customer journey maps because they see the documents as ideal tools to analyze and communicate their customers' perspectives on the interactions they deliver. However, even enthusiastic organizations sometimes struggle to determine the objectives they should pursue with customer journey mapping. Forrester interviewed five companies that use customer journey maps to understand how the approach has benefited them. This document outlines the business value that these firms derive from customer journey mapping and the variety of objectives that journey mapping can support.]]></description>
<dc:subject>customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:3648caee59a4/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.customerthink.com/blog/digging_into_customer_centricity_what_is_the_defining_feature_of_a_customer_centric_company">
    <title>Digging into ‘customer-centricity:’ what is the defining feature of a ‘customer-centric’ company?</title>
    <dc:date>2012-04-25T00:46:48+00:00</dc:date>
    <link>http://www.customerthink.com/blog/digging_into_customer_centricity_what_is_the_defining_feature_of_a_customer_centric_company</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Maz Iqbal at Customer Think: Customer-centricity is at least as vague a term as CRM and CEM. Is it a strategy? A state of mind? A loyal relationship?   Personally, I’ve defined “being customer-centric” as delivering value that customers care about. The end results should be more loyal customers.  But it’s not quite that simple. How do we explain the success of Ryanair, which offers a low-cost service, gets lots of travelers and makes money, but can hardly be said to have raving fans?“]]></description>
<dc:subject>customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:b66f27aaf421/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.mindtools.com/pages/article/brand-pyramid.htm">
    <title>The brand pyramid</title>
    <dc:date>2012-03-21T02:51:16+00:00</dc:date>
    <link>http://www.mindtools.com/pages/article/brand-pyramid.htm</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Mind Tools: If you're in marketing, then you'll know how important it is that your brand speaks to your customers on an emotional level. When someone feels a strong positive emotional tie with a product, that emotion creates brand loyalty, and this inspires repeat purchase.]]></description>
<dc:subject>brand-strategy marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:2292894f4a32/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://changethis.com/manifesto/show/73.02.PandoraRoad">
    <title>The road to Pandora</title>
    <dc:date>2012-03-21T02:16:51+00:00</dc:date>
    <link>http://changethis.com/manifesto/show/73.02.PandoraRoad</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From ChangeThis: For those who work in advertising, simply being fascinated with the future isn’t enough. We have to glean insight from it and process it and wrap it up in a bright shiny message that sells this incrementally better future to the rest of the human race (or, at the very least, our target market), brought to you on behalf of Brand X. 

Of course this has never been an easy task. But today, for a number of reasons, advertising the future, and the future of advertising are more difficult and complicated propositions than ever. Because today, not only do advertising people have to fully understand and market the past, present and future of their brands, more than ever they must have a thorough grasp of the seemingly infinite changes that are shaping the future of their industry. This includes everything from the rapidly evolving media landscape to the constant emergence of new messaging delivery vehicles to the very ways in which creative and strategic ideas are developed, shared and created anew.]]></description>
<dc:subject>advertising brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:43be2840b12b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcocreate.com/1680162/facebook-brand-timelines-tell-better-stories-but-whos-listening?partner=homepage_newsletter">
    <title>Facebook brand timelines tell better stories, but who's listening?</title>
    <dc:date>2012-03-16T15:02:49+00:00</dc:date>
    <link>http://www.fastcocreate.com/1680162/facebook-brand-timelines-tell-better-stories-but-whos-listening?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Facebook’s newly redesigned Timelines represent a richer creative canvas for brands. Which is great, assuming anyone is visiting. Guest columnists Joshua Teixeira and Victor Piñeiro from Big Spaceship remind marketers to extend their social strategy beyond the Page.]]></description>
<dc:subject>facebook-timeline storytelling brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:03be7204890b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:facebook-timeline"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:storytelling"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1669220/the-current-rage-in-branding-fake-authenticity-is-now-a-okay?partner=homepage_newsletter">
    <title>The current rage in branding: Fake authenticity is now a-okay</title>
    <dc:date>2012-03-16T15:01:34+00:00</dc:date>
    <link>http://www.fastcodesign.com/1669220/the-current-rage-in-branding-fake-authenticity-is-now-a-okay?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Faking an authentic experience is now lauded, and companies such as J. Crew are exploiting the trend, writes Michael Raisanen.]]></description>
<dc:subject>brand-strategy authenticity</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:2372befe3001/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:authenticity"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.acleareye.com/sandbox_wisdom/2011/10/a-brand-choice-is-a-feelings-choice.html">
    <title>A brand choice is a feelings choice.</title>
    <dc:date>2012-03-15T22:21:55+00:00</dc:date>
    <link>http://www.acleareye.com/sandbox_wisdom/2011/10/a-brand-choice-is-a-feelings-choice.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Tom Asacker: My philosophy of brands revolves around the star called "feelings."  Not emotions, mind you. I don't subscribe to the brands as emotional connection philosophy. I prefer to view a brand choice as a feelings choice.]]></description>
<dc:subject>brand-strategy feelings emotions-in-advertising</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:cfa2743ec5f2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:feelings"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:emotions-in-advertising"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://changethis.com/manifesto/show/86.01.Demand">
    <title>The art of hassle map thinking</title>
    <dc:date>2012-03-15T22:18:37+00:00</dc:date>
    <link>http://changethis.com/manifesto/show/86.01.Demand</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From ChangeThis: Let’s face it -- All too often, life is a succession of hassles. There’s an endless array of frustrations, inconveniences, complications, disappointments, and potential disasters lurking in most of our daily experiences. Even very good products and services (we’ll call them simply “products” for simplicity’s sake) have their weaknesses and drawbacks. My new smartphone sometimes drops my calls; my favorite hotel chain sometimes loses my reservation; those new lightbulbs last longer but produce less light; my new hybrid car gets better mileage but the engine feels less peppy… Managers, marketers, designers, service suppliers, and salespeople for the companies that provide these products don’t focus on their weaknesses. That’s understandable. They devote their lives to making products that are as good as they can possibly be and then to promoting them as enthusiastically as they can. Who wants to concentrate on the negatives? Yet we’ve found that organizations that excel at demand creation do exactly that. They examine the lives of customers through the lens of what we call a Hassle Map -- a detailed study of the problems, large and small, that people experience whenever they use their products.]]></description>
<dc:subject>entrepreneurship leadership thinking customer-experience brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:0abf0177fabe/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:entrepreneurship"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:leadership"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:thinking"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://knowledge.wharton.upenn.edu/article.cfm?articleid=2953">
    <title>How Liz Claiborne, Inc., became one of the industry's biggest successes</title>
    <dc:date>2012-03-15T02:36:28+00:00</dc:date>
    <link>http://knowledge.wharton.upenn.edu/article.cfm?articleid=2953</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Knowledge@Wharton: Jerome Chazen, a founder and former chairman of Liz Claiborne, Inc., recently wrote a book titled, My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World. Indeed, Liz Claiborne -- now known as Fifth & Pacific Cos. -- grew from revenues of $7 million in 1977 to more than $2 billion in the early 1990s. Knowledge@Wharton asked Chazen, who stepped down as CEO in 1996, to discuss the highs and lows of running a successful fashion business in a highly competitive industry. ]]></description>
<dc:subject>innovation brand-strategy leadership org-change</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:9491961c2f4f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:innovation"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:leadership"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:org-change"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://smartblogs.com/social-media/2012/03/12/live-from-sxsw-how-to-become-a-powerful-visual-storyteller/">
    <title>How to become a powerful visual storyteller</title>
    <dc:date>2012-03-13T16:58:36+00:00</dc:date>
    <link>http://smartblogs.com/social-media/2012/03/12/live-from-sxsw-how-to-become-a-powerful-visual-storyteller/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From SmartBlogs: Brand stories are no longer limited to blobs of text on “About Us” pages. Social media has given brands a platform to relay their story in multiple ways and to various audiences. At a recent South By Southwest Interactive Festival Panel, Becky Johns, CC Chapman, Charlie Wollborg and Karl Gude, spoke to educate the audience on how to build a visual storyboard that benefits their brands; in essence, how to not just tell a story, but how to tell a good story.]]></description>
<dc:subject>storytelling brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:efafadb8a0b5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:storytelling"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1669181/6-lessons-in-brand-strategy-from-the-brains-behind-gamings-best-brand?partner=homepage_newsletter">
    <title>6 lessons In brand strategy, from the brains behind gaming's best brand</title>
    <dc:date>2012-03-13T15:15:40+00:00</dc:date>
    <link>http://www.fastcodesign.com/1669181/6-lessons-in-brand-strategy-from-the-brains-behind-gamings-best-brand?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Brett Lovelady, the man behind Astro Gaming, talks about creating a performance brand in a brutal space where branding was non-existent.]]></description>
<dc:subject>brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:6b6f901dc2e5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.anecdote.com.au/archives/2012/03/what_it_means_t.html">
    <title>What it means to 'act strategically'</title>
    <dc:date>2012-03-12T19:25:18+00:00</dc:date>
    <link>http://www.anecdote.com.au/archives/2012/03/what_it_means_t.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From anecdote: Be careful in your workplace when you ask people to act strategically. How are they viewing that term and what it means? Do they see it as a positive thing, or something a little less savoury?]]></description>
<dc:subject>brand-strategy strategic-planning</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:5a57f92e3e5c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:strategic-planning"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://arts-marketing.blogspot.com/2012/02/learning-from-past-looking-toward.html">
    <title>Learning from the past, Looking toward the future</title>
    <dc:date>2012-03-12T19:15:22+00:00</dc:date>
    <link>http://arts-marketing.blogspot.com/2012/02/learning-from-past-looking-toward.html</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Arts Marketing: Chad Bauman writes about his four-and-a-half years at Arena Stage. When one decides to pursue a career in a field they love, like many theater artists I know, these two adjectives are not mutually exclusive; in fact, many would argue that you can't have one without the other. When joining Arena Stage, I knew there were very few precedents for what we needed to accomplish, and with the opening of the Mead Center and a 2.5 year transition ahead of us, a clear path wasn't always available. It was an opportunity that intimidated me, but I knew that I would get an education of a lifetime.

In looking back, I've learned quite a bit along the way]]></description>
<dc:subject>arts-marketing lessons-learned marketing-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:d86a75ba4aa2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:arts-marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:lessons-learned"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:marketing-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://mashable.com/2012/01/29/pinterest-users-to-follow/">
    <title>21 must-follow Pinterest users</title>
    <dc:date>2012-03-12T18:46:09+00:00</dc:date>
    <link>http://mashable.com/2012/01/29/pinterest-users-to-follow/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Stephanie Buck on Mashable: Looking to save some search time and launch into a rich Pinterest experience? We’ve scouted out some of the best Pinners the service has to offer. ]]></description>
<dc:subject>pinterest social-media-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:04773eb2e8ba/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:pinterest"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:social-media-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.quicksprout.com/2012/02/06/the-marketers-guide-to-pinterest/">
    <title>The marketer’s guide to Pinterest</title>
    <dc:date>2012-03-12T18:42:55+00:00</dc:date>
    <link>http://www.quicksprout.com/2012/02/06/the-marketers-guide-to-pinterest/</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From Neil Patel at Quicksprout: HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. ]]></description>
<dc:subject>pinterest marketing social-media-strategy brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:287490b8776e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:pinterest"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:marketing"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
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</item>
<item rdf:about="http://www.strategy-business.com/article/cs00002?gko=d59c2&amp;cid=20120306enews">
    <title>Strategy: An executive’s definition</title>
    <dc:date>2012-03-08T18:42:13+00:00</dc:date>
    <link>http://www.strategy-business.com/article/cs00002?gko=d59c2&amp;cid=20120306enews</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From strategy+business: What is a business strategy? In the first installment of a new monthly s+b column, Booz & Company senior partner Ken Favaro shows why strategy is different from vision, mission, goals, priorities, and plans.]]></description>
<dc:subject>strategic-planning strategy vision mission-statements brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:1469fab7fb16/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:vision"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:mission-statements"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.fastcodesign.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices?partner=homepage_newsletter">
    <title>Nudging consumers into making better life choices</title>
    <dc:date>2012-03-02T18:29:00+00:00</dc:date>
    <link>http://www.fastcodesign.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices?partner=homepage_newsletter</link>
    <dc:creator>unison</dc:creator><description><![CDATA[From FastCompany: Designers are beginning to understand how irrational thinking plays into the decisions people make. That knowledge can be used to openly influence consumers to make responsible choices.]]></description>
<dc:subject>customer-experience design brand-strategy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:unison/b:25043671db34/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:customer-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:unison/t:brand-strategy"/>
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</item>
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