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    <title>Applying game mechanics to social software</title>
    <dc:date>2008-04-23T10:33:05+00:00</dc:date>
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    <dc:creator>technogoggles</dc:creator><description><![CDATA[This piece explains how the mechanics of gaming apply to social technologies.  The background to PMOG.
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    <dc:creator>technogoggles</dc:creator><description><![CDATA[big boy global research and consulting firm
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