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    <title>AIGA | The UC logo controversy: How 54,000 people, the mainstream press and virtually every designer got it wrong</title>
    <dc:date>2013-01-10T19:52:16+00:00</dc:date>
    <link>http://www.aiga.org/the-uc-logo-controversy/</link>
    <dc:creator>robertogreco</dc:creator><description><![CDATA["“Designers too often judge logos separate from their system…without understanding that one can’t function without the other,” noted Paula Scher, when I asked her views on the controversy."

Previously:
http://articles.latimes.com/2012/dec/12/news/la-ol-uc-logo-letters-20121212
http://www.sfgate.com/opinion/openforum/article/The-UC-logo-It-s-all-about-the-branding-4113439.php
http://web.archive.org/web/20131210054621/http://www.thinkingwithshakespeare.org/index.php?id=1261
http://www.sacbee.com/2012/12/16/5055646/keeper-dont-let-viral-mob-dictate.html
http://www.thinkingwithshakespeare.org/index.php?id=697
http://www.insidehighered.com/news/2012/12/17/how-could-university-california-have-avoided-logo-mess
http://www.underconsideration.com/brandnew/archives/follow-up_university_of_california.php
http://www.underconsideration.com/brandnew/archives/ic_uc_we_all_c_for_california.php
http://thenewinquiry.com/blogs/zunguzungu/let-us-eat-cake/
http://thenewinquiry.com/blogs/zunguzungu/a-different-baton/

And for reference:
http://brand.universityofcalifornia.edu/
http://brand.universityofcalifornia.edu/guidelines/visual-identity.html
http://brand.universityofcalifornia.edu/guidelines/identity-elements.html
http://brand.universityofcalifornia.edu/guidelines/color.html
http://brand.universityofcalifornia.edu/guidelines/official-university-fonts.html
http://brand.universityofcalifornia.edu/guidelines/the-uc-seal.html
http://brand.universityofcalifornia.edu/guidelines/photography.html
http://brand.universityofcalifornia.edu/guidelines/editorial.html
http://brand.universityofcalifornia.edu/guidelines/executing-the-brand.html

Onward California:
https://vimeo.com/50793162
https://vimeo.com/48040935

original video (with controversial logo)
https://www.youtube.com/watch?v=ARWWDEhGP8o ]


[Related sites:
http://universityofcalifornia.edu/
http://achieve.universityofcalifornia.edu/
http://lograr.universityofcalifornia.edu/
http://www.onwardcalifornia.com/ ]]]></description>
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    <title>Redesigning the Windows Logo</title>
    <dc:date>2012-02-19T23:26:08+00:00</dc:date>
    <link>http://windowsteamblog.com/windows/b/bloggingwindows/archive/2012/02/17/redesigning-the-windows-logo.aspx</link>
    <dc:creator>robertogreco</dc:creator><description><![CDATA["Paula asked us a simple question, “your name is Windows. Why are you a flag?”

…But if you look back to the origins of the logo you see that it really was meant to be a window. "Windows" really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window."
]]></description>
<dc:subject>windows history pentagram paulascher microsoft windows8 logo</dc:subject>
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    <title>Networked Knowledge and Combinatorial Creativity | Brain Pickings</title>
    <dc:date>2011-08-03T07:56:59+00:00</dc:date>
    <link>http://www.brainpickings.org/index.php/2011/08/01/networked-knowledge-combinatorial-creativity/</link>
    <dc:creator>robertogreco</dc:creator><description><![CDATA["In May, I had the pleasure of speaking at the wonderful Creative Mornings free lecture series masterminded by my studiomate Tina of Swiss Miss fame. I spoke about Networked Knowledge and Combinatorial Creativity, something at the heart of Brain Pickings and of increasing importance as we face our present information reality. The talk is now available online — full (approximate) transcript below, enhanced with images and links to all materials referenced in the talk."

"This is what I want to talk about today, networked knowledge, like dot-connecting of the florilegium, and combinatorial creativity, which is the essence of what Picasso and Paula Scher describe. The idea that in order for us to truly create and contribute to the world, we have to be able to connect countless dots, to cross-pollinate ideas from a wealth of disciplines, to combine and recombine these pieces and build new castles."

"How can it be that you talk to someone and it’s done in a second? But it IS done in a second — it’s done in a second and 34 years. It’s done in a second and every experience, and every movie, and every thing in my life that’s in my head.” —Paula Scher]]></description>
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<item rdf:about="http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/">
    <title>Brand Issues - Paula Scher on Brand America [Monocle]</title>
    <dc:date>2007-09-23T20:49:07+00:00</dc:date>
    <link>http://www.monocle.com/sections/affairs/Web-Articles/Brand-Issues---Paula-Scher-on-Brand-America/</link>
    <dc:creator>robertogreco</dc:creator><description><![CDATA["As the United States continues to suffer from low approval ratings all over the world, Paula Scher [Pentagram]...talks to Monocle editor-in-chief Tyler Brûlé about how the US needs to overhaul its image, brand promise, name and messaging."
]]></description>
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