If we could measure the world, how would we manage it differently? This is a question we’ve been asking ourselves in the digital realm since the birth of the Internet. Our digital lives — clicks, histories, and cookies — can now be measured beautifully. The feedback loop is complete; it’s called closing the loop. As you know, we can only manage what we can measure. We’re now measuring on-screen activity beautifully, but most of the world is not on screens. As we get better and better at measuring the world — wearables, Internet of Things, cars, satellites, drones, sensors — we are going to be able to close the loop in industry, agriculture, and the environment. We’re going to start to find out what the consequences of our actions are and, presumably, we’ll take smarter actions as a result. This journey with the Internet that we started more than twenty years ago is now extending to the physical world. Every industry is going to have to ask the same questions: What do we want to measure? What do we do with that data? How can we manage things differently once we have that data? This notion of closing the loop everywhere is perhaps the biggest endeavor of our age.

What upsets me, what really gets my goat, is that we did it because it was the easiest thing to do. There was no design, forethought, or analysis involved. No one said “hey, this sounds like a great world to live in, let’s make it”. It happened because we couldn’t be bothered.

“That costs money, it requires a commitment to providing support, and it does little or nothing to promote sales of the latest and greatest devices. In the software world, there are companies that provide this level of support—the Microsofts and IBMs of the world—but it tends to be restricted to companies that have at least one eye on the enterprise market. In the consumer space, you’re doing well if you’re getting updates and support five years down the line.“