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    <title>The Eight-Word Mission Statement - Harvard Business Review</title>
    <dc:date>2010-11-01T13:37:39+00:00</dc:date>
    <link>http://blogs.hbr.org/hbr/hbreditors/2010/10/the_eight-word_mission_stateme.html</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[The short form forces concision, but it can also be used to generate possibles. 'Starr insists that companies he funds can express their mission statement in under eight words. They also must follow this format: "Verb, target, outcome."'  It'd add "means."
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