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  </channel><item rdf:about="https://arstechnica.com/?p=1702678">
    <title>AT&amp;T backs Trump plan, demands “neutrality” on Facebook, Amazon, and Google</title>
    <dc:date>2020-09-02T15:08:50+00:00</dc:date>
    <link>https://arstechnica.com/?p=1702678</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[AT&T is exploiting trump-sown confusion by attempting to re-define “neutrality.” ]]></description>
<dc:subject>att marketing trump deception</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:067626ab3dfc/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:att"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:trump"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:deception"/>
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</item>
<item rdf:about="https://www.cnn.com/2020/04/16/politics/donald-trump-economy-coronavirus-pain/index.html">
    <title>Trump's big show of opening the US economy will hide the real story - CNNPolitics</title>
    <dc:date>2020-04-16T23:34:48+00:00</dc:date>
    <link>https://www.cnn.com/2020/04/16/politics/donald-trump-economy-coronavirus-pain/index.html</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[This is not how to handle an on-going crisis. This is marketing, not leadership. 

> The fact that it is constitutionally superfluous for Trump to authorize states to open up suggests his real intent is an election-year political device that positions him as leading the resurgence and those who oppose him as laggards holding America back.

> "We're going to be announcing guidelines, and we'll be talking about various states, and it's very exciting," Trump said in another rambunctious Rose Garden news conference Wednesday.

> "We will be the comeback kids, all of us, all of us. It's incredible, what's going on," Trump said. "Tomorrow is going to be a very big day ... We will have some openings that will ... exceed our expectations, and they will be safe."]]></description>
<dc:subject>coronavirus marketing trump deception covid-19</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:5a77f01504bd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:coronavirus"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:trump"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:deception"/>
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<item rdf:about="https://daringfireball.net/2019/04/not_all_shows_are_podcasts">
    <title>Daring Fireball: All Podcasts Are Shows; Not All Shows Are Podcasts</title>
    <dc:date>2019-04-26T15:13:30+00:00</dc:date>
    <link>https://daringfireball.net/2019/04/not_all_shows_are_podcasts</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[“Luminary is not alone in trying to usurp the term “podcast” for proprietary audio shows ... “ but it sure is pushy. A dead-end. Signified by the need to appropriate the term. 

“These companies are trying to usurp the word podcast for one simple reason: people love podcasts. What I think and hope they are missing is that part of what people love about podcasts is the openness. It’s one of the last remaining areas of the internet that works exactly as the internet was intended to work.”]]></description>
<dc:subject>politics marketing walledgarden</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:c46ea87c5b43/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:politics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:walledgarden"/>
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</item>
<item rdf:about="https://www.washingtonpost.com/opinions/2019/01/30/trumps-deals-arent-working-out-way-he-promised/">
    <title>Trump’s ‘deals’ aren’t working out the way he promised - The Washington Post</title>
    <dc:date>2019-01-30T23:49:33+00:00</dc:date>
    <link>https://www.washingtonpost.com/opinions/2019/01/30/trumps-deals-arent-working-out-way-he-promised/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[The thing about marketing is - it’s pretty much a lie. The thing about political exchange is - it’s pretty much an exchange. When marketing replaces political exchange, we swap an exchange for a lie. 

> Which leads to this question: When Trump comes before the public to ask for another term, what's the story he'll tell about the economy? That his unparalleled dealmaking prowess led to prosperity of a kind the United States has never seen before? That's what he says if you read his Twitter feed, but like much of what he says, it has zero relationship to reality.

]]></description>
<dc:subject>marketing trump politics</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:f5e8d4ffa7e8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:trump"/>
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<item rdf:about="http://feedproxy.google.com/~r/Techcrunch/~3/lmSmg0erN3A/">
    <title>RSS is undead</title>
    <dc:date>2018-04-08T18:18:36+00:00</dc:date>
    <link>http://feedproxy.google.com/~r/Techcrunch/~3/lmSmg0erN3A/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Reasons to love RSS: no branding, no user analytics, no ads, user rather than provider curation. Content. ]]></description>
<dc:subject>socialpractices reading marketing rss</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:bfac4bf9a6a1/</dc:identifier>
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<item rdf:about="http://blog.bufferapp.com/social-media-influence">
    <title>Social Media Influence: 10 Theories to Know For Greater Persuasion</title>
    <dc:date>2014-05-16T15:02:51+00:00</dc:date>
    <link>http://blog.bufferapp.com/social-media-influence</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[An unpersuasive blip attempting to connect Science! to rhetoric. Ha ha.  ]]></description>
<dc:subject>rhetoric marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:adda1c4cdf73/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:rhetoric"/>
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<item rdf:about="http://chronicle.com/article/The-Myth-of-the-Tech-Savvy/129607/">
    <title>The Myth of the Tech-Savvy Student - The Digital Campus - The Chronicle of Higher Education</title>
    <dc:date>2012-08-06T15:10:01+00:00</dc:date>
    <link>http://chronicle.com/article/The-Myth-of-the-Tech-Savvy/129607/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Two uses: a) to counter the tech eddies claim that we need to move faster, and b) to signal the need for more literacy focus in FYC et al. The myth was cooked up by admins and eddies mistaking marketing surveys for educational surveys. ]]></description>
<dc:subject>wcw fyc marketeering marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:20bd477bcb84/</dc:identifier>
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<item rdf:about="http://37signals.com/svn/posts/2710-designed-by-apple-in-california">
    <title>Designed by Apple in California - (37signals)</title>
    <dc:date>2010-12-23T16:43:40+00:00</dc:date>
    <link>http://37signals.com/svn/posts/2710-designed-by-apple-in-california</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[only a starting point for analysis
]]></description>
<dc:subject>marketing rhetoric semiotic visual_rhetoric</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:c94f79ff1706/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
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</item>
<item rdf:about="http://www.20thingsilearned.com/">
    <title>20 Things I Learned About Browsers and the Web</title>
    <dc:date>2010-11-18T22:21:56+00:00</dc:date>
    <link>http://www.20thingsilearned.com/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Shiny Google People promote their vision life, the universe, html5, and everything in the guise of a children's book. More myopic than Microsoft, heavier-handed than a railway baron, more condescending than Bill Buckley. It's all about revision and Manifest Destiny, wrapped up in a shameless rip of Dr Seuss figures. Sure, it shows what they can do with html5, but so would an html version of The Wasteland. Meh.
]]></description>
<dc:subject>book revisionist_history google marketing ebook death_by_google</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:6d73b4d9e92d/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:google"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:ebook"/>
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</item>
<item rdf:about="http://www.boxesandarrows.com/view/content-strategy-the">
    <title>Content Strategy: The Philosophy of Data - Boxes and Arrows: The design behind the design</title>
    <dc:date>2010-11-18T19:02:22+00:00</dc:date>
    <link>http://www.boxesandarrows.com/view/content-strategy-the</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[by Rachel Lovinger. Early piece on content strategy and thinking about difference between copy and content
]]></description>
<dc:subject>wcw content_strategy copywriting design IA marketing ux freelancing writing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:bc209e69384c/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:copywriting"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:IA"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:ux"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:freelancing"/>
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<item rdf:about="http://www.futureofthebook.org/blog/archives/2009/09/a_clean_well-lighted_place_for.html">
    <title>if:book: a clean well-lighted place for books</title>
    <dc:date>2009-09-26T13:42:33+00:00</dc:date>
    <link>http://www.futureofthebook.org/blog/archives/2009/09/a_clean_well-lighted_place_for.html</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA["The purpose of this new set of notes is to expand the thinking beyond how a specific text is presented or interacted with. Reading (and writing) do not happen only at the level of the individual work. There is a broad ecology of behaviors, activities and micro-environments that surround each work and our relationship to it -- how things come to be written, how we choose what to read, how we make the purchase, how we share our experience with others. Currently (i.e. toward the end of age of print), that ecology is defined by agent/editor mechanisms of acquisition, sharp delineation between authors and readers, top-down marketing, heavy reliance on big mainstream media to get the word out, the bookshelves that make our books part of our daily life, bookstores and -- yes -- Amazon."
]]></description>
<dc:subject>books ebook publishing reading marketing ebooks library2.0</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:4e55f82e436d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:books"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:reading"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:ebooks"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:library2.0"/>
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</item>
<item rdf:about="http://www.genpets.com/index.php">
    <title>Genpets.com - Bioengineered Buddies!</title>
    <dc:date>2009-08-07T16:49:29+00:00</dc:date>
    <link>http://www.genpets.com/index.php</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[That we react to them is telling. That we work to articulate a response to them is even more telling.  Statement: http://www.brandejs.ca/portfolio/Genpets/What
]]></description>
<dc:subject>semiotics argument newmedia mashup marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:55798ae0d5dd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:semiotics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:argument"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:newmedia"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:mashup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://hoipolloi.wordpress.com/">
    <title>Hoi Polloi Report</title>
    <dc:date>2008-11-20T13:06:48+00:00</dc:date>
    <link>http://hoipolloi.wordpress.com/</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>blog marketing en3177</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:3947a489ec6d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:en3177"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://hoipolloi.wordpress.com/2008/11/17/powerful-feedback-loops-and-why-should-you-care/">
    <title>Powerful feedback loops, and why should you care «</title>
    <dc:date>2008-11-20T13:04:24+00:00</dc:date>
    <link>http://hoipolloi.wordpress.com/2008/11/17/powerful-feedback-loops-and-why-should-you-care/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[A real-time blog feedback loop turns an audience hostile and dynamites an ethos: within minutes of his posting the story, someone in Florida emailed him a link to a story about Naccio cashing $200 in stock even as his company stock prices dropped. Gillmor posted that link in his next post, and almost instantly, the audience began to turn hostile against Naccio."
]]></description>
<dc:subject>erhetoric blogging marketing authenticity ethos</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:d122ac32db60/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:erhetoric"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:authenticity"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:ethos"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://hoipolloi.wordpress.com/2008/07/07/great-students-are-writing-wikipedia-articles/">
    <title>Great! Students are writing Wikipedia articles «</title>
    <dc:date>2008-11-20T12:58:47+00:00</dc:date>
    <link>http://hoipolloi.wordpress.com/2008/07/07/great-students-are-writing-wikipedia-articles/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA["What does that bode for our future employees? Not only will they be ready to work in the read-write web, but they will begin to dismiss as irrelevant our read-only intranets and flash-y webs."
]]></description>
<dc:subject>marketing education twwt</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:c4ba482ec059/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:education"/>
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</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.angelofernando.com/PDF/IABC_techTalk_Web2point0_education_March08.pdf">
    <title>IABC_techTalk_Web2point0_education_March08.pdf (application/pdf Object)</title>
    <dc:date>2008-11-20T12:57:07+00:00</dc:date>
    <link>http://www.angelofernando.com/PDF/IABC_techTalk_Web2point0_education_March08.pdf</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[From a marketing and heavily invested perspective.
]]></description>
<dc:subject>web2.0 marketing socialpractices</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:aec5f7126e2d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:socialpractices"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://business-writing.suite101.com/article.cfm/writing_effectively_for_wikipedia">
    <title>Writing Effectively for Wikipedia: How to Write Sticky Copy that Anybody Can Edit</title>
    <dc:date>2008-11-20T12:46:16+00:00</dc:date>
    <link>http://business-writing.suite101.com/article.cfm/writing_effectively_for_wikipedia</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[A primer for marketing on Wikipedia: "Wikipedia is not the source of easy promotion and marketing that many novices believe it to be. It takes practice to avoid being reverted."  Still, the advice is pretty good.
]]></description>
<dc:subject>marketing wikipedia techwriting erhetoric</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:c4056001fe0c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:wikipedia"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:techwriting"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:erhetoric"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.presentationzen.com/presentationzen/">
    <title>Presentation Zen</title>
    <dc:date>2008-03-12T13:14:28+00:00</dc:date>
    <link>http://www.presentationzen.com/presentationzen/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Promotional blog by Garr Reynolds on tradiional and contemporary professional presentations.  Eschews the terms but is steeped in Socratic rhetoric turned towards the digital.
]]></description>
<dc:subject>techwriting PowerPoint presentations marketing design erhetoric</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:6f9f41081ee8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:techwriting"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:PowerPoint"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:presentations"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:erhetoric"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.cio.com/article/print/189150">
    <title>How to Build Your Own Wikipedia</title>
    <dc:date>2008-03-02T14:21:24+00:00</dc:date>
    <link>http://www.cio.com/article/print/189150</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Brief OV from CIO magazine.  How wikis are managed in a corporate universe, eg "Someone has to be in charge ..."
]]></description>
<dc:subject>wikis en3177 twwt marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:aaf03513ebb0/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:wikis"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:en3177"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:twwt"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.caroline-middlebrook.com/blog/twitter-guide/">
    <title>The Big Juicy Twitter Guide | Caroline Middlebrook</title>
    <dc:date>2008-03-01T18:55:26+00:00</dc:date>
    <link>http://www.caroline-middlebrook.com/blog/twitter-guide/</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>twitter web2.0 marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:a519ad9adde4/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:twitter"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.wired.com/print/techbiz/media/magazine/15-08/ff_sheep">
    <title>How Madison Avenue Is Wasting Millions on a Deserted Second Life</title>
    <dc:date>2007-07-31T21:04:14+00:00</dc:date>
    <link>http://www.wired.com/print/techbiz/media/magazine/15-08/ff_sheep</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>sl marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:f5db8b53ea99/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:sl"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.problogger.net/">
    <title>Make Money Online ProBlogger Blog Tips</title>
    <dc:date>2007-07-23T13:03:25+00:00</dc:date>
    <link>http://www.problogger.net/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Good advice and exercises for freelancers. The number of comments suggest ProBlogger has a regular following.
]]></description>
<dc:subject>blog blogging blogs freelancing marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:ebba12cc1837/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:freelancing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.roughtype.com/archives/2006/03/seven_rules_for.php">
    <title>Rough Type: Nicholas Carr's Blog: Seven rules for corporate blogging</title>
    <dc:date>2007-07-02T14:41:56+00:00</dc:date>
    <link>http://www.roughtype.com/archives/2006/03/seven_rules_for.php</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[The upberrule is Turn blogging into one-way, edited online version of print.  From May 2006.
]]></description>
<dc:subject>blogging blogs professional dangersofblogging marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:890cc9dc0762/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:professional"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:dangersofblogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://credibility.stanford.edu/">
    <title>The Web Credibility Project - Stanford University</title>
    <dc:date>2007-07-01T14:33:22+00:00</dc:date>
    <link>http://credibility.stanford.edu/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[An OV page
]]></description>
<dc:subject>webdesign wcw credibility findability marketing authenticity authority</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:86ca01274390/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:webdesign"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:wcw"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:credibility"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:findability"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:authenticity"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:authority"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.problogger.net/archives/2007/06/09/how-to-build-your-personal-brand-through-your-blog/">
    <title>How to Build Your Personal Brand Through Your Blog</title>
    <dc:date>2007-06-13T02:43:37+00:00</dc:date>
    <link>http://www.problogger.net/archives/2007/06/09/how-to-build-your-personal-brand-through-your-blog/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Using writing - and by writing we mean posting - to create ethos.
]]></description>
<dc:subject>blogging marketing branding socialpractices</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:8ca02b61c0c5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:socialpractices"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.intuitive.com/blog/can_blogging_really_help_businesses.html">
    <title>&quot;Interview: Can blogging really help businesses?&quot; from The Intuitive Life Business Blog</title>
    <dc:date>2007-06-13T02:41:24+00:00</dc:date>
    <link>http://www.intuitive.com/blog/can_blogging_really_help_businesses.html</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Well, yeah. Mostly a reiteration of _Naked Converations_ in brief form.
]]></description>
<dc:subject>blogging blogs socialsoftware socialpractices marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:a9d018434041/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:socialsoftware"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:socialpractices"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://digitalhive.blogs.com/digiblog/2007/03/second_life_los.html">
    <title>Digital Hive: Second Life losing luster as marketing property</title>
    <dc:date>2007-03-27T22:44:46+00:00</dc:date>
    <link>http://digitalhive.blogs.com/digiblog/2007/03/second_life_los.html</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>sl marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:0398cbf13580/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:sl"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.virtualworlds2007.com/?gclid=COyDg-nCuIoCFQgTWAod5mZLuA">
    <title>Virtual Worlds 2007 - Virtual Worlds Conference</title>
    <dc:date>2007-02-18T21:27:31+00:00</dc:date>
    <link>http://www.virtualworlds2007.com/?gclid=COyDg-nCuIoCFQgTWAod5mZLuA</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[RL businesses looking at SL
]]></description>
<dc:subject>secondlife marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:dc150b4e6f7e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:secondlife"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.problogger.net/archives/2006/06/27/a-z-of-professional-blogging/">
    <title>A - Z of Professional Blogging</title>
    <dc:date>2007-02-05T12:40:13+00:00</dc:date>
    <link>http://www.problogger.net/archives/2006/06/27/a-z-of-professional-blogging/</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[thorough
]]></description>
<dc:subject>blogging marketing publishing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:26a47ad8aae8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:publishing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.washingtonpost.com/wp-dyn/content/article/2006/10/06/AR2006100601742.html">
    <title>'Puppets' Emerge as Internet's Effective, and Deceptive, Salesmen - washingtonpost.com</title>
    <dc:date>2006-10-11T13:19:09+00:00</dc:date>
    <link>http://www.washingtonpost.com/wp-dyn/content/article/2006/10/06/AR2006100601742.html</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>Facebook marketing web2.0</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:9c4ca808c602/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:Facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:web2.0"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.wired.com/wired/archive/14.07/murdoch_pr.html">
    <title>Wired 14.07: His Space: Murdoch and MySpace</title>
    <dc:date>2006-08-07T18:47:24+00:00</dc:date>
    <link>http://www.wired.com/wired/archive/14.07/murdoch_pr.html</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>erhetoric socialnetworking marketing myspace</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:8f0d6a47f3b3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:erhetoric"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:socialnetworking"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:myspace"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.socialtext.com/node/80">
    <title>Dresdner Kleinwort Wasserstein | Socialtext Enterprise Wiki</title>
    <dc:date>2006-07-05T23:52:06+00:00</dc:date>
    <link>http://www.socialtext.com/node/80</link>
    <dc:creator>mcmorgan</dc:creator><description><![CDATA[Marketing copy dressed up as a research case study.  (see the blog pointer: http://www.socialtext.com/node/85, which tries to imply empiricism and objectivity.) Interesting for its pitch for socialtext wikis, how it presents a feature list as though they
]]></description>
<dc:subject>corporatewiki readme wiki wikis fyc marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:4424566c75f8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:corporatewiki"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:readme"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:wiki"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:wikis"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:fyc"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.penagainblog.com/">
    <title>The Pen Again Blog: Notes from the founder's desk</title>
    <dc:date>2006-06-29T17:27:05+00:00</dc:date>
    <link>http://www.penagainblog.com/</link>
    <dc:creator>mcmorgan</dc:creator><dc:subject>blogging blogs freelancing marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:mcmorgan/b:59fb5a2f11b7/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:freelancing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:mcmorgan/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
</rdf:RDF>