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  </channel><item rdf:about="http://www.fastcodesign.com/1670034/great-brands-are-about-fusing-product-and-service-how-do-you-do-it">
    <title>Great Brands Are About Fusing Product And Service. How Do You Do It?</title>
    <dc:date>2012-06-26T13:59:13+00:00</dc:date>
    <link>http://www.fastcodesign.com/1670034/great-brands-are-about-fusing-product-and-service-how-do-you-do-it</link>
    <dc:creator>mattlatmatt</dc:creator><description><![CDATA[if your job title was cheif experience officer, what would you do?]]></description>
<dc:subject>business</dc:subject>
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    <title>Branding Talk Isn’t Helping Your Company. Here’s What Should Replace It</title>
    <dc:date>2012-06-18T13:58:41+00:00</dc:date>
    <link>http://www.fastcodesign.com/1670044/branding-talk-isnt-helping-your-company-heres-what-should-replace-it</link>
    <dc:creator>mattlatmatt</dc:creator><description><![CDATA[opinion piece about banning the word "brand" at your company]]></description>
<dc:subject>business</dc:subject>
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