https://pinboard.in/u:matthewmcvickar/public/ recent bookmarks from matthewmcvickar 2022-01-03T16:39:10+00:00 https://variety.com/2021/artisans/news/trailers-using-new-versions-classic-songs-1235048795/ matthewmcvickar“It’s what I call the old-comfortable-shoe phenomenon,” says Jonathan McHugh, a music supervisor, director and founding member of the Guild of Music Supervisors. “You give people something familiar, like Destiny Child’s ‘Say My Name’ in the new ‘Candyman,’ and all of a sudden they’re more engaged in the content and predisposed to enjoy what they’re watching because they love the song.” Says Brian Monaco, president and global chief marketing officer at Sony Music Publishing: “It’s called ‘trailerizing’ a song. That means changing every aspect of the song but leaving the lyrics. People know the lyrics. The goal is to catch people’s attention. Maybe they’re not paying as much attention to the trailer, and they start to hear the chorus of the song, and they go, ‘Wait, I know this song.’ They start paying attention, and now they’re watching the trailer.” At Sony and in his four-times-a-year writing camps, Monaco has teams of writers working on reimagined versions of legendary artists’ catalogs. He has entirely reworked ELO’s discography, has redone a large portion of the Beatles’ songs and now is tackling Paul Simon’s newly acquired hefty songbook.]]> music movies marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:18dcb4e4d0b2/ 2020-04-22T03:38:16+00:00 https://www.loudandquiet.com/interview/the-legend-of-serbian-factory-worker-abul-mogard-and-other-cult-origin-stories/ matthewmcvickarA look into the hoaxes and dubious genesis tales of cult musicians. --- However, would the music of Jungle really, truly have taken off in the way it did if it was presented honestly by the creators from the off? Would two white guys from a failed indie band who went to a £20,000 a year private school, knocking out generic laptop music, have been the buzz band of the year? […] The underlying question around all of this remains, of course: why? Pretending to be a retired Serbian factory worker is of course not the same as racial or cultural appropriation but they are linked and the answer is somewhat axiomatic in the fact that articles like this are being written. More pieces have been written about this kind of music because of both its backstory and its likely fakery than ever would have been written if some Scottish band started knocking out some retro 1970s German music. The real answer to this approach arguably comes when McFadyen is asked about the ongoing success of his project, as volumes continue to sell. “It’s been very satisfying to see the music spread naturally through word of mouth. Thankfully, as the advertising budget has been, and remains, zero.”]]> music marketing electronicmusic https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:fda928005055/ 2020-04-16T18:09:40+00:00 https://minnesotareformer.com/2020/04/15/land-olakes-quietly-gets-rid-of-iconic-indian-maiden/ matthewmcvickar“It’s a great move,” said Adrienne Keene, a professor at Brown University, author of the popular Native Appropriations blog and citizen of the Cherokee Nation. “It makes me really happy to think that there’s now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store.” But Keene thinks the company missed an important opportunity in not explaining why they removed the image of the Indian maiden from their brand. “It could have been a very strong and positive message to have publicly said, ‘We realized after a hundred years that our image was harmful and so we decided to remove it,’” Keene said. “In our current cultural moment, that’s something people would really respond to.”]]> food nativeamericans racism advertising marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:65198301c585/ 2020-01-22T17:34:43+00:00 https://buttondown.email/ matthewmcvickarButtondown is a small, elegant tool for producing newsletters. The minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you had, by checking for typos, broken links, or malformed images; the portable subscription widget makes it really easy to grow your audience from wherever. And then Buttondown gets out of your way. Buttondown's emphasis is on speed and ease of use over complex featuresets or powerful automation.]]> email marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:31cc5feff8e5/ 2016-11-26T22:08:26+00:00 https://lunarlodge.wordpress.com/2016/11/15/red-bulls-sour-notes/ matthewmcvickarReaching the unreachables is what RBMA is all about. It’s worrying. Especially when you consider what’s in the stuff.]]> marketing food music https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:6d6f24a26c60/ 2013-09-25T20:44:32+00:00 http://christopherwhitman.net/blog/?p=664 matthewmcvickarJacob Bakkila could have made his own Twitter account to post gibberish to. But the point was to appropriate something people were already paying attention to. What we thought was marketing rediscovered as art has turned out to be art rediscovered as marketing.]]> internet marketing art https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:1da4306b0899/ 2013-06-28T23:42:56+00:00 http://russelldavies.typepad.com/planning/2013/06/no-brand-good.html matthewmcvickarFor some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made.]]> branding marketing design https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:d92c8c1ddfd1/ 2013-02-03T08:15:52+00:00 http://www.markrichardson.org/post/20255898181/a-couple-of-thoughts-on-the-springsteen-keynote matthewmcvickarAll of which to say that Springsteen is very canny about his legacy. He’s smart and he should be. And he’s done a lot of good and made a ton of incredible music and inspired and even changed the lives of many people, including mine. But you have to remember to keep those two contradictory ideas about him in mind at the same time.]]> brucespringsteen music history marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:c28cf295eaf0/ 2012-11-26T06:58:44+00:00 http://www.smithsonianmag.com/history-archaeology/How-Advertisers-Convinced-Americans-They-Smelled-Bad-164779646.html?c=y&story=fullstory matthewmcvickarA schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry.]]> hygiene marketing history america https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:2d30864c7e13/ 2012-10-06T05:25:26+00:00 http://pitchfork.com/features/articles/8937-this-little-conspiracy-the-great-white-wonder-and-the-dawn-of-the-album-leak/ matthewmcvickarOn one basic level, what happened in 1969 with Wonder—and what happens every day with mp3 leaks—illuminates a very basic economic fact: Official markets will always lead to unsanctioned ones that feed off of the legit products—and often operate much more efficiently. Consumer desire has never automatically limited itself to strictly legal operations, particularly when fans can convince themselves (often rightly) that they’re doing no harm to the artists.]]> music history consumerism economy business marketing https://instapaper.com/ https://pinboard.in/u:matthewmcvickar/b:c9613f427fe0/ 2012-10-04T09:51:39+00:00 http://www.nytimes.com/2012/09/17/business/media/the-puppetry-of-quotation-approval.html?_r=2&ref=business matthewmcvickarJournalism in its purest form is a transaction. But inch by inch, story by story, deal by deal, we are giving away our right to ask a simple question and expect a simple answer, one that can’t be taken back. It may seem obvious, but it is still worth stating: The first draft of history should not be rewritten by the people who make it.]]> politics journalism writing marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:ec10fcd1b0d9/ 2012-08-01T23:06:35+00:00 http://seanoliver.me/post/28346128977/i-have-to-admit-that-i-agree-with-the-cacophony-of matthewmcvickarThey don’t show the product. They don’t explain the product. They make the target audience feel stupid. They make the Geniuses look like unsupportive know-it-alls. There’s no clear call to action.]]> marketing apple tv https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:4502dcfa464d/ 2012-02-21T03:38:24+00:00 http://squashed.tumblr.com/post/17956636944/clean-coal-not-a-thing matthewmcvickar energy coal advertising marketing corporations https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:2f27695d1c17/ 2011-06-02T22:50:11+00:00 http://mikeking.berkleemusicblogs.com/2011/05/20/case-study-tigers-that-talked/ matthewmcvickar musicbusiness diy music marketing https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:0b8449f2f5e9/ 2011-05-29T23:08:01+00:00 http://www.topspinmedia.com/2011/05/artist-spotlight-iz-kamakawiwoole?awesm=t.opsp.in_qkhw&utm_content=awesm-publisher&utm_medium=t.opsp.in-twitter matthewmcvickar musicbusiness internet marketing hawaii music https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:a6b1bcaed0df/ 2011-03-04T22:47:00+00:00 http://www.topspinmedia.com/2011/02/getting-practical-a-step-by-step-guide-to-building-an-online-marketing-plan-that-works-ians-presentation-from-new-music-seminar-los-angeles-february-2011/ matthewmcvickar music marketing musicbusiness internet https://pinboard.in/ https://pinboard.in/u:matthewmcvickar/b:f9f447b3b4b2/ 2010-10-30T01:00:25+00:00 http://www.mbvmusic.com/2010/10/19/living-in-the-age-of-art-vs-content/26911 matthewmcvickar music contentculture musicbusiness branding culture marketing technology art content https://pinboard.in/u:matthewmcvickar/b:ed47672aa025/ 2010-10-28T05:39:29+00:00 http://www.nytimes.com/2010/10/27/us/27drink.html?src=me matthewmcvickar alcohol society america drinking culture marketing consumerism https://pinboard.in/u:matthewmcvickar/b:b6b1ad34c954/ 2008-09-06T23:31:05+00:00 http://sivers.org/tim-ferriss matthewmcvickar lifehacks work business inspiration interview marketing productivity time life https://pinboard.in/u:matthewmcvickar/b:6059ef5a6d29/ 2008-05-03T20:44:39+00:00 http://sethgodin.typepad.com/seths_blog/2008/05/the-coming-back.html matthewmcvickar green marketing society advertising https://pinboard.in/u:matthewmcvickar/b:c07fe3074a4e/ 2008-01-02T22:53:55+00:00 http://adsoftheworld.com/media/ambient/becherovka_bench matthewmcvickar publicspace parks marketing people https://pinboard.in/u:matthewmcvickar/b:a66674b7f8c3/ 2008-01-02T22:46:13+00:00 http://www.whopperfreakout.com/ matthewmcvickar branding food marketing psychology viral https://pinboard.in/u:matthewmcvickar/b:1bb07abe255c/ 2008-01-01T00:37:32+00:00 http://keynoteindexfund.com/ matthewmcvickar apple computers finance marketing money business https://pinboard.in/u:matthewmcvickar/b:eacea2dadd1a/ 2007-11-23T20:58:51+00:00 http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/ matthewmcvickar media advertising business ethics internet marketing social web youtube viral video https://pinboard.in/u:matthewmcvickar/b:ee6a41b9f148/ 2007-11-08T11:12:47+00:00 http://www.underconsideration.com/brandnew/archives/i_wolff_olins.php matthewmcvickar design branding art logo nyc marketing advertising https://pinboard.in/u:matthewmcvickar/b:cbf012ed8c6a/ 2007-11-06T19:46:29+00:00 http://www.rbird.com/movabletype/patterns/ matthewmcvickar design advertising marketing business https://pinboard.in/u:matthewmcvickar/b:1b11f97c6add/ 2007-10-19T21:01:07+00:00 http://www.zazlamarr.com/blog/?p=240 matthewmcvickar customerservice business shopping people marketing https://pinboard.in/u:matthewmcvickar/b:7c25e05f79df/ 2007-10-17T23:24:08+00:00 http://www.ideasonideas.com/2007/10/disarm-10-difficult-requests matthewmcvickar business communication design process people marketing https://pinboard.in/u:matthewmcvickar/b:a4fcde2240b5/ 2007-06-05T14:22:57+00:00 http://www.alistapart.com/articles/whoneedsheadlines matthewmcvickar webdesign copywriting marketing writing https://pinboard.in/u:matthewmcvickar/b:a0b320cbd7b7/