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    <title>Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness</title>
    <dc:date>2011-02-03T17:50:09+00:00</dc:date>
    <link>http://blogs.adobe.com/digitalpublishing/files/2011/01/digital_magazine_ad_engagement.pdf</link>
    <dc:creator>lbrightphd</dc:creator><description><![CDATA[Consumers increasingly demand a newfound control over their media experiences because the technology and media industries are obliging them. Digital formats now allow readers to interact with and navigate through magazine content. On one hand, publishers are able to retain the design fidelity of a print magazine and add the interactivity dimension that captivates reader attention and creates a more engaging experience. On the other 
hand, advertisers can enhance the engagement of their advertisements because of this digital solution. However, many questions that have not been addressed remain whether ads featured in a digital magazine can engage readers  more and elicit greater message effects. ]]></description>
<dc:subject>interactivity advertising engagement</dc:subject>
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    <title>Behind the Race to Build a Better Banner Ad</title>
    <dc:date>2011-01-29T01:55:16+00:00</dc:date>
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    <title>The Future of Advertising | Fast Company</title>
    <dc:date>2010-11-17T21:41:18+00:00</dc:date>
    <link>http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html?partner=homepage_newsletter</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>advertising trends interactivity future</dc:subject>
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    <title>The Science Behind Wikipedia’s Jimmy Appeal</title>
    <dc:date>2010-11-17T21:33:55+00:00</dc:date>
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<item rdf:about="http://adage.com/digitalnext/article?article_id=147131">
    <title>Microsoft's Latest Ad: Windows Phone Can Help Get Girls In Clubs - Advertising Age - DigitalNext</title>
    <dc:date>2010-11-16T17:51:50+00:00</dc:date>
    <link>http://adage.com/digitalnext/article?article_id=147131</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>advertising interactivity phone iphone microsoft</dc:subject>
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    <title>Advertising - Campaign for Jay-Z’s Memoir Takes to the Streets - NYTimes.com</title>
    <dc:date>2010-10-26T17:23:59+00:00</dc:date>
    <link>http://www.nytimes.com/2010/10/18/business/media/18adco.html?_r=2</link>
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    <title>Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail - Advertising Age - DigitalNext</title>
    <dc:date>2010-10-20T15:26:16+00:00</dc:date>
    <link>http://adage.com/digitalnext/article?article_id=146451</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>twitter facebook advertising interactivity</dc:subject>
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    <title>Digital: A Short (and Personal) History of Social Media - Advertising Age - CMO Strategy</title>
    <dc:date>2010-02-03T14:26:50+00:00</dc:date>
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    <title>JIAD - Lessons Learned from Experiments with Interactivity on the Web</title>
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    <link>http://jiad.org/article62</link>
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    <title>Technology Review: Adapting Websites to Users</title>
    <dc:date>2008-06-12T23:04:10+00:00</dc:date>
    <link>http://www.technologyreview.com/Biztech/20872/</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>design marketing research usability webdesign interactivity</dc:subject>
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<item rdf:about="http://jiad.org/vol3/no1/choi/index.htm">
    <title>JIAD Fall 2002 Choi &amp; Rifon</title>
    <dc:date>2007-07-26T18:17:55+00:00</dc:date>
    <link>http://jiad.org/vol3/no1/choi/index.htm</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>advertising consumer_behavior comps interactivity dissertation</dc:subject>
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    <title>JIAD Spring 2005 Tremayne</title>
    <dc:date>2007-07-26T18:14:44+00:00</dc:date>
    <link>http://jiad.org/vol5/no2/tremayne/index.html#therole</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>interactivity theories advertising comps</dc:subject>
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    <title>JIAD Spring 2005 Wu</title>
    <dc:date>2007-07-26T18:13:31+00:00</dc:date>
    <link>http://jiad.org/vol5/no2/wu/index.htm</link>
    <dc:creator>lbrightphd</dc:creator><dc:subject>advertising theories comps interactivity</dc:subject>
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<item rdf:about="http://leoburnett.ca/">
    <title>Big Ideas come out of Big Pencils</title>
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    <dc:creator>lbrightphd</dc:creator><description><![CDATA[This is a fun advertising site that has both linear and non-linear navigation systems and a fun pencil to play with too!
]]></description>
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    <title>An online peer-reviewed journal about technology issues.</title>
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<item rdf:about="http://www.jiad.org/vol6/no2/thorson/index.htm">
    <title>An academic article about perceived interactivity on political candidate blogs.</title>
    <dc:date>2006-08-14T15:11:18+00:00</dc:date>
    <link>http://www.jiad.org/vol6/no2/thorson/index.htm</link>
    <dc:creator>lbrightphd</dc:creator><description><![CDATA[The purpose of this research was to examine the effects of a political candidate’s blog—a form of eWOM (electronic Word-of-Mouth)—on attitudes toward the website, attitudes toward the political candidate, and intentions to vote. The results showed t
]]></description>
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