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    <title>Cliché - Bobulate</title>
    <dc:date>2010-05-27T19:33:41+00:00</dc:date>
    <link>http://bobulate.com/post/398720933/cliche</link>
    <dc:creator>jpcody</dc:creator><description><![CDATA[In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a printing plate.]]></description>
<dc:subject>seth-godin cliché bobulate writing</dc:subject>
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