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    <title>[On Writing] Saddleback Leather tells its story and promotes through education - (37signals)</title>
    <dc:date>2009-12-11T07:02:16+00:00</dc:date>
    <link>http://37signals.com/svn/posts/2052-on-writing-saddleback-leather-tells-its-story-and-promotes-through-education</link>
    <dc:creator>jpcody</dc:creator><description><![CDATA[Yawn.

It’s a good example of the way big companies wind up talking. Bloated language is what happens when copy gets filtered through a committee.

Compare that to The Saddleback Story, the tale behind bagmaker Saddleback Leather.]]></description>
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