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    <title>​A​B​t​e​s​t​s​.​c​o​m​ ​-​ ​S​h​a​r​e​ ​A​/​B​ ​T​e​s​t​i​n​g​ ​R​e​s​u​l​t​s​.​ ​I​m​p​r​o​v​e​ ​y​o​u​r​ ​c​o​n​v​e​r​s​i​o​</title>
    <dc:date>2010-09-16T16:13:22+00:00</dc:date>
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    <title>​A​/​B​ ​t​e​s​t​ ​c​a​s​e​ ​s​t​u​d​y​:​ ​h​o​w​ ​t​w​o​ ​m​a​g​i​c​a​l​ ​w​o​r​d​s​ ​i​n​c​r​e​a​s​e​d​ ​c​o​n​v​e​r​s​i​o​n​</title>
    <dc:date>2010-09-07T15:52:50+00:00</dc:date>
    <link>http://visualwebsiteoptimizer.com/split-testing-blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/</link>
    <dc:creator>jpcody</dc:creator><description><![CDATA[When we saw the results Soocial had got from their latest A/B test, we were astonished! They added just two words next to the Sign up button and the conversions shot up by 28%. If we say the phrase was one of these: “Sign up for Free”, “It’s Free” or “Free Signup”, can you guess which one did the trick?]]></description>
<dc:subject>abtesting copywriting</dc:subject>
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    <title>Coding Horror: Groundhog Day, or, the Problem with A/B Testing</title>
    <dc:date>2010-07-20T16:01:12+00:00</dc:date>
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    <dc:creator>jpcody</dc:creator><description><![CDATA[Which, naturally, brings me to A/B testing. That's what Phil spends most of those thirty years doing. He spends it pursuing a woman, technically, but it's how he does it that is interesting:

]]></description>
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