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  </channel><item rdf:about="https://redef.com/original/ball-in-its-court-how-sports-media-needs-to-evolve">
    <title>Ball in its court: How sports media needs to evolve</title>
    <dc:date>2017-03-27T16:40:26+00:00</dc:date>
    <link>https://redef.com/original/ball-in-its-court-how-sports-media-needs-to-evolve</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["While the timing and deal-making may be uncertain, the future of the product experience is less so. Just as the rest of the media business is shifting from a model based on windowing (placing content across various channels and slots to maximize value), to one based on price discrimination (users choose among varied options, some deeper, some shallower), so too will sports. The future isn’t one offering; it’s many. There will be a sports package of national interest that cuts across the major sporting events, and regional bundles focused on teams with significant audience overlap, akin to today’s RSNs (but sold both a la carte and as part of new digital bundles). Given the cross-sport nature of these offerings, they will likely be delivered by an aggregator instead of leagues and will likely be bundled with other digital offerings (and not just other video content; think Amazon Prime). Hardcore fans will be able to subscribe to deep single-league experiences likely sold direct to consumer. They’ll also be able to buy deep single-team experiences. These will be packaged via various digital distribution channels and sold at various price points."

[See also, 3/27/17: "When will sports rights become a digital-first property? News that TWITTER, FACEBOOK, AMAZON, and YOUTUBE are bidding for NFL Thursday night games isn't groundbreaking. Twitter won those rights in 2016 and the user experience was unsatisfying -- watching the games on my phone meant I couldn't also see my timeline. The big news will be when the NFL or NBA or MLB or NHL finds a digital home with a tech company that can create a true home for experiencing games. As progressive as these leagues are, they are still thinking TV-first. That's where they get their big money from, but that will change at some point."]]]></description>
<dc:subject>media sports digital-media digital-strategy streaming-video</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:b529901c876e/</dc:identifier>
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<item rdf:about="http://www.bloodhorse.com/horse-racing/articles/189607/by-all-accounts">
    <title>By all accounts (Blood-Horse, 2002)</title>
    <dc:date>2017-01-02T18:48:19+00:00</dc:date>
    <link>http://www.bloodhorse.com/horse-racing/articles/189607/by-all-accounts</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Tod Roberts ... was quoted in the report as saying, "This is not a product geared to mass distribution." No kidding. Forking out $100 per month to watch Gulfstream Park and Santa Anita from January-April may be palatable to some. But given the choice of Saratoga, Churchill Downs, Hollywood Park, and Del Mar, among the other, higher quality tracks available on TVG after April, it's hard to imagine who will want to pay that price to RTN to watch lower quality racing for most of the year. The RTN philosophy does not appear to be geared toward growth. "It's a specialty niche product," Roberts said. "We're not going to have mass appeal because racing does not have mass appeal." ]]></description>
<dc:subject>horseracing simulcasting video streaming-video roberts</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
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    <title>Under the hood: Broadcasting live video to millions</title>
    <dc:date>2016-10-21T11:16:12+00:00</dc:date>
    <link>https://code.facebook.com/posts/1653074404941839/under-the-hood-broadcasting-live-video-to-millions/</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>media social-media platforms facebook video streaming-video livestream</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3733fafdb4de/</dc:identifier>
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<item rdf:about="http://mashable.com/2016/10/20/facebook-live-debate/">
    <title>Facebook's debate night livestream was faster than cable</title>
    <dc:date>2016-10-21T11:15:51+00:00</dc:date>
    <link>http://mashable.com/2016/10/20/facebook-live-debate/</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>media social-media video streaming-video livestream</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
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<item rdf:about="http://www.theverge.com/2015/8/4/9090897/mlb-bam-live-streaming-internet-tv-nhl-hbo-now-espn">
    <title>How baseball’s tech team built the future of television</title>
    <dc:date>2015-08-05T10:56:01+00:00</dc:date>
    <link>http://www.theverge.com/2015/8/4/9090897/mlb-bam-live-streaming-internet-tv-nhl-hbo-now-espn</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Like the deal with HBO, BAM will power the league’s streaming services. But the deal goes even further — BAM will be a rights holder of NHL content they can package and sell to an online audience."]]></description>
<dc:subject>media sports sports-media mlb streaming-video nhl mlbam</dc:subject>
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    <title>Major League Baseball's MLB Advanced Media is a quiet digital giant</title>
    <dc:date>2015-04-23T10:56:05+00:00</dc:date>
    <link>http://www.newrepublic.com/article/121596/major-league-baseballs-mlb-advanced-media-quiet-digital-giant</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>media content streaming-video mlb</dc:subject>
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<item rdf:about="http://paidcontent.org/article/419-mlbam-building-mobile-ad-system-for-live-in-game-ads/">
    <title>MLBAM building mobile ad system for live, in-game ads</title>
    <dc:date>2011-01-31T12:40:59+00:00</dc:date>
    <link>http://paidcontent.org/article/419-mlbam-building-mobile-ad-system-for-live-in-game-ads/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The importance of mobile and video to MLBAM’s business grew substantially last year. In 2008, mobile comprised 8 percent of MLBAM’s traffic; in 2010, it represented 37 percent of all of MLBAM’s vistors. On the video front, in 2010, MLBAM, the digital business arm of Major League Baseball, said its viewers racked up 9.5 billion minutes of streamed ballgames across all devices, including wired."]]></description>
<dc:subject>media sports-media mlb sports streaming-video</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:34ddd0b7b34d/</dc:identifier>
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<item rdf:about="http://www.brisnet.com/cgi-bin/editorial/news/article.cgi?id=20606">
    <title>The biggest news is how you are going to watch horse racing</title>
    <dc:date>2010-12-10T14:34:23+00:00</dc:date>
    <link>http://www.brisnet.com/cgi-bin/editorial/news/article.cgi?id=20606</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The latest trend in large-screen television technology seems to be web-enabled televisions that take full advantage of broadcast signals being sent to them via the internet. Multiple views of the same event are possible as well as other interactive features. You could be watching a track that has developed a website and/or an application that enables you to watch the simulcast signal in high definition and pull up past performances on the TV screen as well. Multiple camera angles are possible which I would love to see since I like to watch horses breaking from the gate and going around the turn on the steward's view of the race instead of the pan shot. Having both on the screen simultaneously or allowing me to pick and choose which angle I want to watch would be awesome."]]></description>
<dc:subject>horseracing television simulcasting streaming-video</dc:subject>
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</item>
<item rdf:about="http://mediactive.com/2010/05/20/some-implications-of-google-tv/">
    <title>Microchanneling: One big implication of Google TV</title>
    <dc:date>2010-05-20T22:16:01+00:00</dc:date>
    <link>http://mediactive.com/2010/05/20/some-implications-of-google-tv/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["What I prefer to focus on, however, is another of the ecosystem’s more intriguing (for me) possibilities: microchannels of content that will be simple to create and watch — and much easier than in the past to monetize."
]]></description>
<dc:subject>media streaming-video micro-video</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:ce6e35c04078/</dc:identifier>
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<item rdf:about="http://blogs.hbr.org/anthony/2010/04/major_league_baseballs_good_enough.html">
    <title>Major League Baseball's good enough gamble that paid off</title>
    <dc:date>2010-04-19T21:49:26+00:00</dc:date>
    <link>http://blogs.hbr.org/anthony/2010/04/major_league_baseballs_good_enough.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["When MLBAM started, it wasn't yet feasible to offer streaming video online, so MLBAM's first commercial product was online audio feeds. Its primary target was passionate baseball fans that had moved but still wanted to be able to follow their hometown team. To minimize conflicts with the clubs, it only let people listen to out-of-town games." From there, it grew.
]]></description>
<dc:subject>sports mlb baseball new-media streaming-video web-applications app-development</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:8befd11257d0/</dc:identifier>
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<item rdf:about="http://paidcontent.org/article/419-mlb.tv-averaged-350000-live-paid-video-streams-per-first-round-game-10-/">
    <title>MLB playoffs producing 350,000 live streams per game</title>
    <dc:date>2009-10-15T14:50:51+00:00</dc:date>
    <link>http://paidcontent.org/article/419-mlb.tv-averaged-350000-live-paid-video-streams-per-first-round-game-10-/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Of that, 36,000, or roughly 10% were watching on their iPhone or iPod Touch." Very interesting.
]]></description>
<dc:subject>sports media sports-media business-media video streaming-video mlb iphone</dc:subject>
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<item rdf:about="http://www.paidcontent.org/entry/419-mlbam-wins-patent-to-enhance/">
    <title>MLBAM wins patent to enhance online game black-outs</title>
    <dc:date>2009-05-15T02:07:20+00:00</dc:date>
    <link>http://www.paidcontent.org/entry/419-mlbam-wins-patent-to-enhance/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Geolocation patent will also allow targeted advertising.]]></description>
<dc:subject>media geolocation patents baseball mlb streaming-video</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7fed87480ea7/</dc:identifier>
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<item rdf:about="http://www.businessinsider.com/baseball-crushing-everyone-at-web-video-2009-4">
    <title>MLB's Web Video Puts Everyone Else To Shame</title>
    <dc:date>2009-04-06T20:01:45+00:00</dc:date>
    <link>http://www.businessinsider.com/baseball-crushing-everyone-at-web-video-2009-4</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["MLB is about to stream a season of more than 2,000 live games in hi-definition with more features than any cable box."]]></description>
<dc:subject>media mlb sports baseball streaming-video internet-tv</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:ceed4df4bdcd/</dc:identifier>
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<item rdf:about="http://www.nytimes.com/2009/02/09/technology/internet/09mlb.html">
    <title>MLB.TV Adds Enhanced Video and User-Selected Replays</title>
    <dc:date>2009-03-24T18:49:41+00:00</dc:date>
    <link>http://www.nytimes.com/2009/02/09/technology/internet/09mlb.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[MLB expands online offerings, subscription packages. New video players comes in HD and works much like DVR systems.]]></description>
<dc:subject>media streaming-video sports mlb baseball</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:24fcc6675ad1/</dc:identifier>
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<item rdf:about="http://www.paidcontent.org/entry/419-march-madness-cbssports.com-draws-4.8-million-uniques-during-first-thre/">
    <title>March Madness: CBSSports.com draws 4.8 million uniques through Saturday</title>
    <dc:date>2009-03-23T00:31:58+00:00</dc:date>
    <link>http://www.paidcontent.org/entry/419-march-madness-cbssports.com-draws-4.8-million-uniques-during-first-thre/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[And delivers more than 5.6 million hours of streaming video and audio. Numbers up more than 64%, but not without work. "Despite all the marketing, we have to get people’s behaviors to change."]]></description>
<dc:subject>media sports streaming-video video</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f5165e7d1561/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sports"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:streaming-video"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:video"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.wired.com/business/2009/02/espn-stands-fir.html">
    <title>ESPN to ISPs: Pay for Your Customers to Play Video</title>
    <dc:date>2009-02-06T21:27:34+00:00</dc:date>
    <link>http://blog.wired.com/business/2009/02/espn-stands-fir.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["ESPN is doggedly pursuing the same strategy online that made it a success in the TV world: licensing pipes, not people. And it just might work."]]></description>
<dc:subject>media sports video streaming-video television</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7e0e0935b050/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sports"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:video"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:streaming-video"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:television"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.paidcontent.org/entry/419-nhlcom-gets-full-zamboni-treatment-nhl-gamecenter-live-subscription-ser/">
    <title>NHL.Com Puck Drop</title>
    <dc:date>2008-09-27T01:02:53+00:00</dc:date>
    <link>http://www.paidcontent.org/entry/419-nhlcom-gets-full-zamboni-treatment-nhl-gamecenter-live-subscription-ser/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[NHL expands its advanced media offerings with live streaming video that's "TV quality," access to full archived video, and a real-time data feed. Lots of ideas in there for racing to emulate!]]></description>
<dc:subject>sports hockey nhl streaming-video web-tv ideas recread</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c35759d3491c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sports"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:hockey"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:nhl"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:streaming-video"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-tv"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:ideas"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:recread"/>
</rdf:Bag></taxo:topics>
</item>
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