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  </channel><item rdf:about="http://digiday.com/media/nbc-sports-recruits-buzzfeed-kentucky-derby/">
    <title>NBC Sports recruits BuzzFeed for the Kentucky Derby</title>
    <dc:date>2017-05-08T15:59:46+00:00</dc:date>
    <link>http://digiday.com/media/nbc-sports-recruits-buzzfeed-kentucky-derby/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[1. NBC Sports and BuzzFeed plan to produce numerous videos and articles around 10 core ideas. For instance, one idea is to cover the celebrity presence and culture around the Kentucky Derby, which will include sending BuzzFeed to the Barnstable Brown Derby Eve Gala to interview celebrities on the red carpet. There will be multiple Facebook Lives on the day of the Kentucky Derby, including a shoot inside the owner’s box at Churchill Downs and an interview with NBC Sports analyst Eddie Olczyk.

2. “When we sat down with BuzzFeed, we thought a recipe video for a mint julep made the most sense,” Palla said of the unofficial Derby cocktail. “They said they understood why we’d think that and why it’s central to the Derby, but their data suggested focusing on desserts. You look at the numbers, and you can see why we’re letting them be the experts [in areas] where they are the experts.”]]></description>
<dc:subject>horseracing media nbc kentucky-derby buzzfeed social-media</dc:subject>
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<item rdf:about="http://www.nytimes.com/2015/06/03/sports/nbc-expected-to-extend-belmont-stakes-rights-through-2020.html">
    <title>NBC expected to extend Belmont Stakes rights through 2020</title>
    <dc:date>2015-06-03T12:31:26+00:00</dc:date>
    <link>http://www.nytimes.com/2015/06/03/sports/nbc-expected-to-extend-belmont-stakes-rights-through-2020.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Only the Preakness Stakes remains to be signed to a long-term renewal. Miller said that extending the Preakness deal had been slowed by talks with a succession of people where, 'in every negotiation, somebody different has called the shots.' He added, 'We’re finally dealing with the right people.'"]]></description>
<dc:subject>horseracing television nbc triple-crown belmont-stakes</dc:subject>
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<dc:identifier>https://pinboard.in/u:jnchapel/b:e6c1e1320644/</dc:identifier>
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<item rdf:about="http://www.nytimes.com/2014/05/20/sports/looking-for-a-sure-thing-in-the-belmont-stakes-bet-on-nbc.html">
    <title>Looking for a sure thing in the Belmont Stakes? Bet on NBC</title>
    <dc:date>2014-05-22T11:09:07+00:00</dc:date>
    <link>http://www.nytimes.com/2014/05/20/sports/looking-for-a-sure-thing-in-the-belmont-stakes-bet-on-nbc.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["When the race starts around 6:30 p.m. Eastern, viewership is locked in. Win or lose, Chrome will win for NBC. In 2004, when the extremely popular Smarty Jones was chasing the Triple Crown, NBC’s broadcast averaged 21.9 million viewers. Smarty lost the Belmont by a length to Birdstone. A year later, without a Triple Crown on the line, Afleet Alex’s victory generated only 7.7 million viewers for NBC."]]></description>
<dc:subject>horseracing triple-crown media television nbc</dc:subject>
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    <title>Triple Crown deal a win-win for NBC, series</title>
    <dc:date>2011-03-18T12:45:20+00:00</dc:date>
    <link>http://www.drf.com/news/triple-crown-deal-win-win-nbc-series</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["According to NBC officials, the Kentucky Derby has been designated a 'cross-channel priority,' meaning the network plans to promote the race across its broadcast properties. The "Today" show and its weekend edition will broadcast live from Churchill Downs, as will CNBC and the Weather Channel, the officials said. In addition, two new entertainment channels in the NBC universe, E! and Style, will do segments on the Derby, a strategy that has been endorsed by Churchill officials to expand the event's draw beyond sports fans ..."]]></description>
<dc:subject>horseracing television triple-crown kentucky-derby nbc</dc:subject>
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