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  </channel><item rdf:about="https://www.bloodhorse.com/horse-racing/articles/229145/experts-horse-racing-left-at-gate-in-digital-marketing">
    <title>Experts: Horse racing left at gate in digital marketing</title>
    <dc:date>2018-08-21T11:39:15+00:00</dc:date>
    <link>https://www.bloodhorse.com/horse-racing/articles/229145/experts-horse-racing-left-at-gate-in-digital-marketing</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>horseracing marketing content-marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:aa20d990a9af/</dc:identifier>
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<item rdf:about="https://www.racked.com/2018/2/2/16928300/nfl-fan-style-lifestyle-brand">
    <title>NFL fan style wants to be your favorite lifestyle brand</title>
    <dc:date>2018-02-04T12:30:24+00:00</dc:date>
    <link>https://www.racked.com/2018/2/2/16928300/nfl-fan-style-lifestyle-brand</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>sports football marketing fashion</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:e170126a9ce7/</dc:identifier>
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<item rdf:about="https://www.dita-blog.com/single-post/2017/07/03/Off-The-Pace-how-our-industry-must-change">
    <title>How our industry must change</title>
    <dc:date>2017-07-04T14:14:34+00:00</dc:date>
    <link>https://www.dita-blog.com/single-post/2017/07/03/Off-The-Pace-how-our-industry-must-change</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Australian perspective. Via Brian Malloy.]]></description>
<dc:subject>horseracing marketing perception equine-safety</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:dc9b05d8a2b8/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:perception"/>
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<item rdf:about="http://voiceofmoorecounty.com/2011/03/24/from-the-horses-mouth/">
    <title>&quot;From the Horse's Mouth&quot;</title>
    <dc:date>2017-01-06T12:37:41+00:00</dc:date>
    <link>http://voiceofmoorecounty.com/2011/03/24/from-the-horses-mouth/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[The story of how the 1970 comic book published by Suffolk Downs came to be: “Ever since I took this job,” Bill said, “not a day passes that I don’t think of doing a comic book that will instruct guys and gals at the track all about how to bet on a race,” Bill said. “Do you know that a majority of people at the track think they are betting against the track and not against each other? That’s one of the things they can learn. There’s so much more." [Art by Vic Martin, published by Story-Art, 16 pages, including covers, supplement to the May 31, 1970, Boston Globe.]]]></description>
<dc:subject>horseracing massachusetts suffolk-downs media comic-books marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d15075a6f238/</dc:identifier>
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</item>
<item rdf:about="http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html">
    <title>Nyquist has verified Twitter account, but horsemen struggle to market sport on social media</title>
    <dc:date>2016-05-21T13:05:18+00:00</dc:date>
    <link>http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... the widening scope of communications technology is expected to loosen the vise grip of the sport's enduring traditions. Still, decades after trainer 'Silent Tom' Smith went to great lengths to keep Seabiscuit's training private from reporters, the war for information still is being waged, and social media can be among its casualties." [There's a long tradition of holding information close, a cultural resistance to being open and reducing the chance of a score.]]]></description>
<dc:subject>horseracing social-media platforms twitter marketing handicapping</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4b5ac7fbfb0b/</dc:identifier>
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<item rdf:about="https://www.distilled.net/brandopolis/">
    <title>Brandopolis</title>
    <dc:date>2016-03-02T21:56:05+00:00</dc:date>
    <link>https://www.distilled.net/brandopolis/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Good content can be remixed and repurposed for many channels, to the point that it may be indistinguishable from social media. A white paper can become a ‘top ten tips’ blog post, and each tip can be an individual tweet, plus infographics can be pulled from the data and then shared on Facebook or used in the inevitable SlideShare presentation ... et cetera. Good content should always be pushed to the appropriate social channels, and there are usually ways to make content social in itself, such as enabling comments on a blog. In a lot of cases, it’s pointless to distinguish between ‘content versus social,’ or to silo the two away from each other."]]></description>
<dc:subject>media journalism content content-strategy content-marketing branding marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:94acc8b55c46/</dc:identifier>
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<item rdf:about="http://sloanreview.mit.edu/article/turning-content-viewers-into-subscribers/">
    <title>Turning content viewers into subscribers</title>
    <dc:date>2016-02-24T15:54:57+00:00</dc:date>
    <link>http://sloanreview.mit.edu/article/turning-content-viewers-into-subscribers/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["In recent years, many analysts have used the analogy of a funnel when thinking about user engagement, capturing the notion that as engagement effort grows, fewer people will participate. However, this analogy overlooks users’ own volition, suggesting that they 'slide' into participation without exercising any agency. The concept of a 'ladder' reflects a user’s decision-making process, which is affected by his or her past experience with the website, and which expresses the user’s wishes and free will. We suggest that website managers who seek to develop a user-participation strategy can gain more by considering participation as a ladder rather than as a funnel. Thus, the second step to seeing returns on your investment in social features is to become closely familiar with your own ladder: Who and how many users can be found on each rung? How and when do they move from one to another?"]]></description>
<dc:subject>media subscribers user-experience user-participation community content-strategy marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:51158597d43b/</dc:identifier>
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</item>
<item rdf:about="http://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/">
    <title>The next step: Moving from generic analytics to editorial analytics</title>
    <dc:date>2016-02-23T12:02:16+00:00</dc:date>
    <link>http://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["If journalists do not engage, the development of data, metrics, and analytics will continue to be entirely shaped by advertising, commercial, and technological priorities ..."]]></description>
<dc:subject>media journalism editorial analytics marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d2a3c6237a9c/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:editorial"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:analytics"/>
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</item>
<item rdf:about="http://adage.com/article/digitalnext/social-media-advertising/297841/">
    <title>There is no more social media — just advertising</title>
    <dc:date>2016-02-18T19:12:57+00:00</dc:date>
    <link>http://adage.com/article/digitalnext/social-media-advertising/297841/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Brands got lazy by posting irrelevant content and social networks needed to make money. Let's call it what it is: Social media marketing is now advertising. It's largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It's the opposite of connecting or listening — it's once again broadcasting ... [s]tay true to your brand and only post when you have something relevant, useful, and/or valuable to share."]]></description>
<dc:subject>social-media advertising marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f2ba3bf8fe84/</dc:identifier>
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<item rdf:about="https://twitter.com/santaanitapark/status/687672048714301441">
    <title>Santa Anita show off your style! tweet</title>
    <dc:date>2016-01-15T13:05:58+00:00</dc:date>
    <link>https://twitter.com/santaanitapark/status/687672048714301441</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Saved for the video.]]></description>
<dc:subject>horseracing california santa-anita marketing women-in-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:046288fe2b71/</dc:identifier>
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</item>
<item rdf:about="http://new.thoroughbreddailynews.com/converting-the-new-viewer-and-fan-takes-time-vision-and-hard-work/">
    <title>Converting the new viewer and fan</title>
    <dc:date>2015-07-08T10:49:48+00:00</dc:date>
    <link>http://new.thoroughbreddailynews.com/converting-the-new-viewer-and-fan-takes-time-vision-and-hard-work/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["When we compare the process for this year’s Belmont Stakes sponsor Draft Kings, we see the stark difference. You can fund a Draft Kings account in a couple of minutes and be fielding a fantasy team right away (I did, it was ridiculously easy). How ironic is it that it’s easier to become a paying customer of a Daily Fantasy site on Belmont Day than it is to make a bet on American Pharoah?"]]></description>
<dc:subject>horseracing industry marketing converting</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3c0cbe576f21/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:industry"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:converting"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.bloodhorse.com/horse-racing/articles/92494/seeking-to-capitalize-on-triple-crown-victory">
    <title>Seeking to capitalize on Triple Crown victory</title>
    <dc:date>2015-06-09T11:40:27+00:00</dc:date>
    <link>http://www.bloodhorse.com/horse-racing/articles/92494/seeking-to-capitalize-on-triple-crown-victory</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Forget about analytics and demographics, this is about making history, doing something unique," he says. "American Pharoah is more than just a horse, he's an icon."]]></description>
<dc:subject>horseracing triple-crown belmont-stakes american-pharoah the-twelfth marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:27fe2645eeba/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:triple-crown"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:belmont-stakes"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:american-pharoah"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:the-twelfth"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/">
    <title>A wave of distributed content is coming — will publishers sink or swim?</title>
    <dc:date>2015-03-24T16:23:15+00:00</dc:date>
    <link>http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... an increasing share of teens and young readers aren’t just digital natives but smartphone natives. Social platforms are their centers of attention. And later iterations of these platforms are — intentionally — not designed to be friendly to news or anything else that wants a share of that attention."]]></description>
<dc:subject>media journalism publishing marketing content social-media</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:e24a2cb12473/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://marginalrevolution.com/marginalrevolution/2015/03/the-present-and-future-of-marketing.html">
    <title>The present and future of marketing</title>
    <dc:date>2015-03-23T16:28:49+00:00</dc:date>
    <link>http://marginalrevolution.com/marginalrevolution/2015/03/the-present-and-future-of-marketing.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["What is paying off is incredibly detailed, context-specific knowledge of particular areas."]]></description>
<dc:subject>marketing content-marketing social-media</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4798bbbafc43/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content-marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.nytimes.com/1987/04/28/us/birmingham-race-track-off-to-slow-start.html">
    <title>Birmingham race track off to slow start [from 1987]</title>
    <dc:date>2015-01-27T15:33:14+00:00</dc:date>
    <link>http://www.nytimes.com/1987/04/28/us/birmingham-race-track-off-to-slow-start.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[ ''Some black leaders have the image it is an elitist institution,'' said Jeff Germany, a City Councilman who recently made a public appeal aimed at increasing black patronage.

According to officials, only about one in 10 patrons at the Birmingham track is black, a jarring statistic, considering not only that the city is 60 percent black and has a black mayor and a black majority on the City Council, but also that three years ago blacks overwhelmingly supported the referendum that authorized parimutuel gambling here.

''I think we've got to work to change our image,'' said Mr. Brown, noting that even the name of the track, the Birmingham Turf Club, carries with it the connotation of a private, members-only organization. As part of a new marketing campaign, the track is putting up billboards in Birmingham's black community that do not mention the name, and describe the facility as ''your track.''

Ironically, patronage by young white professionals in the area has been high. Business has been brisk at the Ascot, the grandstand restaurant that seats 800 for dinner and where patrons can order a bottle of 1985 Puligny Montrachet Premier Cru for $49.

''We're glad they're here, but they're not big bettors,'' said Chick Lang Jr., a former official at Pimlico who is now marketing director at the Birmingham facility. ''They come here for dinner, and every so often, they'll turn around and say, 'Oh look, there go the horses again.' ''

The answer, Mr. Brown says, is in drawing larger numbers of blue-collar bettors who statistically are more willing to wager bigger sums in the hopes of getting a big payoff. ]]></description>
<dc:subject>horseracing racing-history alabama race class marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:6ae37b64382e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:racing-history"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:alabama"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:race"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:class"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.paulickreport.com/news/ray-s-paddock/digital-influence-americas-best-racing-makes-generational-connection/">
    <title>Digital influence: America’s Best Racing makes generational connection</title>
    <dc:date>2014-12-16T11:36:33+00:00</dc:date>
    <link>http://www.paulickreport.com/news/ray-s-paddock/digital-influence-americas-best-racing-makes-generational-connection/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[2013 ABR report: http://www.paulickreport.com/news/ray-s-paddock/racing-is-cool-americas-best-racing-tour-exceeding-expectations/]]></description>
<dc:subject>horseracing marketing jockey-club abr</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3f4cf48c2873/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:jockey-club"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:abr"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.paulickreport.com/features/the-breeders-cup-forum/the-breeders-cup-forum-fravel-on-medication-policy-site-selection/">
    <title>The Breeders’ Cup Forum: Fravel on medication policy, site selection, revenue</title>
    <dc:date>2013-12-19T12:58:33+00:00</dc:date>
    <link>http://www.paulickreport.com/features/the-breeders-cup-forum/the-breeders-cup-forum-fravel-on-medication-policy-site-selection/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The largest source of Breeders’ Cup revenue is wagering activity with approximately 10 percent of overall revenues in 2013 derived from wagering at Santa Anita and throughout the Southern California simulcast and ADW network. Another 25 percent of revenues come from simulcasting both within North America and internationally.  Obviously our wagering public is a vital part of the success of the Breeders’ Cup and we continually search for ways to boost handle whether through cross promotions with ADW partners or special event participation at brick and mortar simulcast sites. As I mentioned the Breeders’ Cup Betting Challenge has been a tremendous source of growth and we look to expand upon that with our new marketing partnership with the Daily Racing Form.... Entry fees at 11.4 percent, ticketing revenues at 16.2 percent, and marketing partnerships at 5.8 percent round out the other major revenue components. We certainly expect to see growth in the sponsorship area as an outgrowth of our brand enhancement program focusing on the Breeders’ Cup as an international luxury brand and our partnership with NBC Sports."]]></description>
<dc:subject>horseracing breeders-cup marketing revenue business-of-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d6caaaee345c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:revenue"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business-of-racing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://deadspin.com/can-dirtbags-pretty-ladies-and-twitter-save-horse-rac-1456016820">
    <title>Can dirtbags, pretty ladies, and Twitter save horse racing?</title>
    <dc:date>2013-11-01T20:35:31+00:00</dc:date>
    <link>http://deadspin.com/can-dirtbags-pretty-ladies-and-twitter-save-horse-rac-1456016820</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["ABR's clubhouse tickets are, in a word, inapt—for the target demographic, for how partying kids would visit the track, for how they'd even understand it. I venture to the ABR Madden Cruiser, where I gawk at TV screens wired for satellite transmission of races around the country. This is where the Brand Ambassadors can handicap, tweet, and exchange strategy on the road. Somehow I wind up pinned in a formica booth, behind a cheese plate, listening to Brand Ambassador Mary Frances Dale enthuse about the fashions one can see around the track....

If we're struggling to find someone who has been Ambassadored, that may be because these horse racing apostles haven't, so far as we can tell, ventured very deeply into America. When they speak on Twitter about horse racing, they are essentially speaking to people who already self-select as people who search Twitter for horse racing terms. Every experiment in outreach that the ABR people describe is essentially a minor variant on the same theme, involving a nice mall or a nice bar or the right people.

Garofalo and Cornett, for instance, both extolled a backstretch tour they put together at Gulfstream, a run through the stables and training facilities for alphas and movers and shakers. It was probably a good time for them; unlike other tracks, Gulfstream doesn't offer regular breakfast backstretch tours, and its website offers no links or information for paid or exclusive ones. It also represents something like the closing of a circuit. A special event, designed for special people."]]></description>
<dc:subject>horseracing marketing americas-best-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3775855d679f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:americas-best-racing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="https://medium.com/design-startups/3c390ea15d1">
    <title>Stop making me sign up</title>
    <dc:date>2013-09-11T09:56:24+00:00</dc:date>
    <link>https://medium.com/design-startups/3c390ea15d1</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Design engagement, not forms."]]></description>
<dc:subject>usability user-experience marketing registration</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:ebf03341db09/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:usability"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:user-experience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:registration"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://crunktrunk.tumblr.com/post/46166714936/trying-too-hard">
    <title>Trying too hard</title>
    <dc:date>2013-03-24T20:36:16+00:00</dc:date>
    <link>http://crunktrunk.tumblr.com/post/46166714936/trying-too-hard</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["It’s time the industry focused on the product, not the peripherals."]]></description>
<dc:subject>horseracing marketing jockey-club mckinsey-report</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:5d209fbb30a1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:jockey-club"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:mckinsey-report"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/the-last-word-behind-the-festival-fun-lie-cheltenhams-killing-fields-8527894.html">
    <title>Behind the Festival fun lie Cheltenham's killing fields</title>
    <dc:date>2013-03-10T02:02:46+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/the-last-word-behind-the-festival-fun-lie-cheltenhams-killing-fields-8527894.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Opinions polarise, positions become more entrenched. Indifference merges with incomprehension, and racing's inexorable decline accelerates. It is already marginalised commercially. Racetracks are closing, prize money is shrinking and sponsors are beginning to wonder about the toxicity of two of its major brands, the Festival and the Grand National. Its supporters are conditioned to deny this, even in moments of private contemplation, but racing dies a little each time the screens are erected and the fallen animal is, to use the chilling clinical term, euthanised. Sport's eternal battle between perception and reality has reached a tipping point."]]></description>
<dc:subject>horseracing international marketing public-perception equine-safety</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f4b08e17d932/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:international"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:public-perception"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:equine-safety"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://wp.smashingmagazine.com/2012/02/03/custom-post-types-organize-online-marketing-campaigns/">
    <title>How to use custom post types to organize online marketing campaigns</title>
    <dc:date>2012-02-04T01:07:28+00:00</dc:date>
    <link>http://wp.smashingmagazine.com/2012/02/03/custom-post-types-organize-online-marketing-campaigns/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... how to create a WordPress plugin that enables you to organize Internet marketing campaigns using trackable URLs, shortened versions of those URLs, and trackable QR codes that you can also use for offline marketing activities."]]></description>
<dc:subject>web-development marketing wordpress plugins</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a0314e7c155e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-development"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:wordpress"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:plugins"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://techcrunch.com/2011/03/20/why-women-rule-the-internet/">
    <title>Why women rule the internet</title>
    <dc:date>2011-03-20T23:38:04+00:00</dc:date>
    <link>http://techcrunch.com/2011/03/20/why-women-rule-the-internet/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Women are the routers and amplifiers of the social web.  And they are the rocket fuel of ecommerce.  The ongoing debate about women in tech has been missing a key insight. If you figure out how to harness the power of female customers, you can rock the world."]]></description>
<dc:subject>technology demographics consumers women social-media marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:546f97543e9c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:technology"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:demographics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:consumers"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:women"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://unbounce.com/landing-page-examples/your-landing-page-sucks/">
    <title>Ten examples of great landing pages</title>
    <dc:date>2011-03-15T21:07:52+00:00</dc:date>
    <link>http://unbounce.com/landing-page-examples/your-landing-page-sucks/</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>marketing landing-pages web-design</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3150713a6a4c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:landing-pages"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-design"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ntra.com//blog/index/view/MTE4OQ==">
    <title>These numbers don’t lie</title>
    <dc:date>2011-02-17T23:03:20+00:00</dc:date>
    <link>http://www.ntra.com//blog/index/view/MTE4OQ==</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["According to 2007 data, which is the most recent available, live attendance for 2007 at well over 200 thoroughbred, harness, quarter horse and mixed meet racetracks in 38 racing jurisdictions nationwide was approximately 20 million visits. Twenty million annual visits puts horse racing as the #2 spectator sport in America behind only one other U.S. major league sport, MLB, and ahead of the NFL, the NBA, the NHL and NASCAR. And many millions more racing fans visit the nation’s  1,100+ simulcast locations (including OTBs, dog tracks, jai alai frontons, casino race books, racinos and native American reservations) and ADW sites, many of which do not track attendance and which together account for about 90% of all handle. A dying industry we are not."]]></description>
<dc:subject>horseracing audience marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:bf8fee671234/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:audience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.asmartbear.com/before-you-marketing.html">
    <title>What did they do before you came along?</title>
    <dc:date>2011-01-10T18:22:47+00:00</dc:date>
    <link>http://blog.asmartbear.com/before-you-marketing.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["I say if you can’t identify and sell someone who is already experiencing the pain you address and already paying money to do something about it -- your perfect customer -- how in the world do you expect to sell anyone else?"]]></description>
<dc:subject>advertising marketing strategy business-development</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:2164f2c92260/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business-development"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ftrain.com/wwic.html">
    <title>The web is a customer service medium</title>
    <dc:date>2011-01-07T12:42:11+00:00</dc:date>
    <link>http://www.ftrain.com/wwic.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["But the web is not just some kind of magic all-absorbing meta-medium. It's its own thing. And like other media it has a question that it answers better than any other. That question is: Why wasn't I consulted?"]]></description>
<dc:subject>media publishing web-culture business marketing social-media writing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7468d6601e29/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-culture"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:writing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://unbounce.com/">
    <title>Unbounce</title>
    <dc:date>2010-12-31T22:19:57+00:00</dc:date>
    <link>http://unbounce.com/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Create, publish, and A/B test landing pages.]]></description>
<dc:subject>marketing testing tools seo web-design landing-pages</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:1c8a71e89fd8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:testing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:tools"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:seo"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:landing-pages"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.latimes.com/news/opinion/commentary/la-oe-barich-horseracing-20101226,0,6475468.story">
    <title>Time to return the horse to the center of horse racing</title>
    <dc:date>2010-12-26T12:13:13+00:00</dc:date>
    <link>http://www.latimes.com/news/opinion/commentary/la-oe-barich-horseracing-20101226,0,6475468.story</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Instead, the push continues for more casino-style gambling as a Band-Aid for an industry in crisis, and that will force horses further to the margins, although at Santa Anita, still happily free of the slots, the fans can get a taste of the sport as it was meant to be. There's no better spot than Clocker's Corner on a bright winter morning, with a dusting of snow on the San Gabriels and the horses on the gallop."]]></description>
<dc:subject>horseracing horses marketing california</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:802f59943972/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horses"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:california"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.drf.com/blogs/mr-lucky">
    <title>Mr. Pegram = Mr. Lucky</title>
    <dc:date>2010-12-01T11:43:36+00:00</dc:date>
    <link>http://www.drf.com/blogs/mr-lucky</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Too bad for us, though. Not since the great reaping of 2007, when the 3-year-olds Street Sense, Hard Spun and Any Given Saturday were hustled off to stud, has the retirement of a young star hit with such impact. If nothing else, it has become clear that the only way to generate any long-term star power in the face of the pressures exerted by the breeding market is to pray -- fervently, loudly, and on your knees -- for nothing but great mares and geldings to lead the sport out of the wilderness."]]></description>
<dc:subject>horseracing breeding marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:95b6eef30d1d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://twitter.com/TTimes/status/27468346395">
    <title>Twitter / Thoroughbred Times: Today's Twinterview ...</title>
    <dc:date>2010-10-15T19:21:48+00:00</dc:date>
    <link>http://twitter.com/TTimes/status/27468346395</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Interesting. Twitter sponsorships? "Today's Twinterview with Shirreffs and News Editor @EJXD2 was brought to you by DigiTurf.com. Register today to create your free stable!"
]]></description>
<dc:subject>media marketing sponsorships advertising</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c637385625cb/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sponsorships"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/chris-mcgrath-enjoy-this-superb-showdown-at-newmarket-while-you-can-ndash-it-wont-be-here-next-year-2101857.html">
    <title>Enjoy this superb showdown at Newmarket while you can</title>
    <dc:date>2010-10-09T11:56:19+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/chris-mcgrath-enjoy-this-superb-showdown-at-newmarket-while-you-can-ndash-it-wont-be-here-next-year-2101857.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Anyway, those alarmed by the way things are going will permit themselves a certain bleak satisfaction should the Dewhurst live up to its billing, because it couldn't happen another time. It may yet be, of course, that some apparent no-hoper barges through and beats them all. And that, if we're not careful, is just the kind of disobliging behaviour that might some day drive these marketing cadets away from thoroughbreds -- and then where would we find the dimensionless froth to tempt all these lovely young ABC1s?"
]]></description>
<dc:subject>horseracing international champions-day breeders-cup marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:5a69d7065615/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:international"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:champions-day"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://louisville.bizjournals.com/louisville/stories/2010/10/04/daily1.html">
    <title>Racetracks hope for boost from 'Secretariat'</title>
    <dc:date>2010-10-05T13:42:57+00:00</dc:date>
    <link>http://louisville.bizjournals.com/louisville/stories/2010/10/04/daily1.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["They’ll be looking for the same sort of uptick at the gate that tracks saw when 'Seabiscuit' was released in 2003."
]]></description>
<dc:subject>horseracing movies secretariat marketing racetracks</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7348ba1441b6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:racetracks"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.movieline.com/2010/09/are-you-christian-disney-has-a-horse-movie-sell-you.php">
    <title>Are you a Christian? Disney has a horse movie to sell you</title>
    <dc:date>2010-09-30T11:24:17+00:00</dc:date>
    <link>http://www.movieline.com/2010/09/are-you-christian-disney-has-a-horse-movie-sell-you.php</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Not that there’s anything fundamentally wrong with either football mom Leigh Anne Tuohy or horse breeder Penny Chenery’s stories — anything but. It’s just that the implications for their other subjects are more than a little troublesome. “My meeting with the marketing team to EXPLAIN the problem would start thusly,” tweeted NPR’s Monkey See blog. 'Secretariat … was … a … HORSE.' The mind reels, the skin crawls, etc." See: http://twitter.com/nprmonkeysee/status/25843918258 http://twitter.com/nprmonkeysee/status/25844093216
]]></description>
<dc:subject>horseracing movies secretariat marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c83ef8fdbfd5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.hollywoodreporter.com/hr/content_display/news/e3i677c428c4dc16c2c2e8113ca4187ec2a">
    <title>Disney targeting Christians for 'Secretariat'</title>
    <dc:date>2010-09-30T11:21:24+00:00</dc:date>
    <link>http://www.hollywoodreporter.com/hr/content_display/news/e3i677c428c4dc16c2c2e8113ca4187ec2a</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["That Disney has been marketing its Oct. 8 release 'Secretariat' to horse aficionados and sports enthusiasts is obvious. But unless you're an influential Christian -- preferably one with a popular website -- you probably didn't know that the studio also has been leaning on the strategy employed by 'The Blind Side' by going after what industry insiders like to call the 'faith-based audience.'"
]]></description>
<dc:subject>horseracing movies secretariat marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:79548b1ce693/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ntra.com//blog/index/view/MTEyMw==">
    <title>Zenyatta buzz on brink of reaching new heights</title>
    <dc:date>2010-09-27T19:43:58+00:00</dc:date>
    <link>http://www.ntra.com//blog/index/view/MTEyMw==</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Win or lose this weekend or next month, Zenyatta already has cemented her place in the Hall of Fame. But a victory Saturday would arguably put us on the brink of the most highly anticipated Breeders' Cup Classic in event's history. And wouldn't that be the perfect time for Oprah to introduce the only four-legged member of her Power List to her worldwide audience of viewers?"
]]></description>
<dc:subject>horseracing zenyatta oprah marketing alex-waldrop</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:6a49089e8589/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:zenyatta"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:oprah"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:alex-waldrop"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/frankels-rise-owes-more-to-talent-than-marketeers-romantic-dream-2090485.html">
    <title>Frankel's rise owes more to talent than marketeers' romantic dream</title>
    <dc:date>2010-09-26T23:34:30+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/frankels-rise-owes-more-to-talent-than-marketeers-romantic-dream-2090485.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Despite the present, witless tendency to treat them as characters in search of an author, men such as Frankie Dettori and Henry Cecil could never be adequately prefigured by a script. Marketing men always promise some kind of Holy Grail – for due consideration, of course – but overlook the paradox of every messianic tradition. A saviour is constantly sought, constantly imagined, but seldom arrives in the manner expected. And that will never be as true as when you depend on the random agency of horses."
]]></description>
<dc:subject>horseracing marketing frankel</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:68973fcc6c2a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:frankel"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://sports.espn.go.com/sports/horse/columns/story?columnist=plonk_jeremy&amp;id=5606079">
    <title>Romance still burns for racing</title>
    <dc:date>2010-09-23T11:52:39+00:00</dc:date>
    <link>http://sports.espn.go.com/sports/horse/columns/story?columnist=plonk_jeremy&amp;id=5606079</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The truth of the matter is, despite a racing industry that constantly cries about a lack of mainstream attention, there's an awful lot of horse racing everywhere you look." Secretariat, Luck two big opportunities for the industry.
]]></description>
<dc:subject>horseracing marketing culture movies secretariat luck</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3b1ace6b49f4/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:culture"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:luck"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.horseraceinsider.com/Zasts-TrackWords/2010-09-20tennis-lessons/">
    <title>Tennis lessons</title>
    <dc:date>2010-09-21T12:20:06+00:00</dc:date>
    <link>http://www.horseraceinsider.com/Zasts-TrackWords/2010-09-20tennis-lessons/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["SocialSphere, Inc., a data-based strategist employed by the National Thoroughbred Racing Association (NTRA), has its own set of Potemkin numbers. The company contends that 50 million of the proletariat connects with the Sport of Kings in one way or another and that seven million people went to the racetracks and bet during the last 30 days." [Re: marketing, comparison to.]
]]></description>
<dc:subject>horseracing sports marketing breeders-cup perma-site</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c82c7727b3fd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sports"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:perma-site"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.drf.com/news/article/111524.html">
    <title>Breeders' Cup finding options are limited</title>
    <dc:date>2010-03-19T12:39:37+00:00</dc:date>
    <link>http://www.drf.com/news/article/111524.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The organization is set on determining a long-term schedule despite the uncertainty surrounding the racing industry, both on the national stage, where handle and bloodstock prices have plummeted over the last two years, and on the circuits Breeders' Cup typically targets. As a result, Breeders' Cup has limited options, and none appears ideal."
]]></description>
<dc:subject>horseracing industry breeders-cup marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f03c90c72d0d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:industry"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.kungfugrippe.com/post/439434786/entitled-to-care">
    <title>Entitled to care</title>
    <dc:date>2010-03-10T19:43:35+00:00</dc:date>
    <link>http://www.kungfugrippe.com/post/439434786/entitled-to-care</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Here’s my point: businesses don’t get to pick the timetable for when their preferred model takes a permanent dirt nap. It’s insane to me that these businesses’ fans see this so much more clearly than their actual stakeholders do. The fans want desperately to see these places stay alive, and many, like me, pay tons of actual cash every month or year to support that."
]]></description>
<dc:subject>business customer-service marketing entitlement loyalty fan-initiative</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3bd3599bf2f4/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:customer-service"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:entitlement"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:loyalty"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:fan-initiative"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.web-strategist.com/blog/2010/03/01/roadmap-make-your-corporate-websites-relevant-integrate-social-network-features/">
    <title>Make your corporate web sites relevant by integrating social media</title>
    <dc:date>2010-03-02T12:16:40+00:00</dc:date>
    <link>http://www.web-strategist.com/blog/2010/03/01/roadmap-make-your-corporate-websites-relevant-integrate-social-network-features/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Reference matrix.
]]></description>
<dc:subject>strategy social-media business marketing corporate</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:cd5299dae3d7/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:corporate"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.guardian.co.uk/sport/blog/2010/jan/29/british-horseracing-board-website">
    <title>A web site for racing</title>
    <dc:date>2010-02-01T13:44:19+00:00</dc:date>
    <link>http://www.guardian.co.uk/sport/blog/2010/jan/29/british-horseracing-board-website</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The British Horseracing Authority has made tremendous strides with its website, which is now very usable. But it is a long way from being ideal and I would suggest that the BHA's money would be better spent, in the first instance, on improving the service it provides to existing fans of the sport, before it worries about bringing in new people whose attention it will not then be able to keep." Offers five excellent suggestions for improvement, including the addition of a "well-maintained statistics section to rummage through."
]]></description>
<dc:subject>horseracing british bha technology data marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:72f0fafd41a3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:british"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:bha"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:technology"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:data"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/chris-mcgrath-fractional-odds-im-halfconvinced-1862334.html">
    <title>Fractional odds? I'm half-convinced</title>
    <dc:date>2010-01-09T18:49:23+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/chris-mcgrath-fractional-odds-im-halfconvinced-1862334.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Now the mere fact that an idea is embraced beyond its boundaries does not guarantee the slightest profit to the horseracing parish. But the reception of the story implied that it had been broadcast on a fresh wavelength."
]]></description>
<dc:subject>horseracing british marketing wagering odds</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:be9edb83bbb1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:british"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:wagering"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:odds"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.huffingtonpost.com/eric-okeefe/american-thoroughbred-rac_b_351293.html">
    <title>American thoroughbred racing needs a lifeline ...</title>
    <dc:date>2009-11-10T16:54:57+00:00</dc:date>
    <link>http://www.huffingtonpost.com/eric-okeefe/american-thoroughbred-rac_b_351293.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[And the answer can be found in Australia. "America's great dailies? They just don't get it." See also: http://publiceditor.blogs.nytimes.com/2009/10/28/is-the-times-ignoring-the-boxing-ring/ (Is the Times ignoring boxing?).
]]></description>
<dc:subject>horseracing marketing media media-coverage australia</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a38214a405f2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media-coverage"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:australia"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://powazek.com/posts/2090">
    <title>Spammers, evildoers, and opportunists</title>
    <dc:date>2009-10-12T22:58:27+00:00</dc:date>
    <link>http://powazek.com/posts/2090</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned." Strong words.
]]></description>
<dc:subject>web-practices web-development seo sem marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a01e85b96fbb/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-practices"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-development"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:seo"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sem"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://paidcontent.org/article/419-what-the-rise-of-demand-side-advertising-networks-means-for-publishers/">
    <title>What the rise of demand-side ad networks means for publishers</title>
    <dc:date>2009-10-08T22:11:12+00:00</dc:date>
    <link>http://paidcontent.org/article/419-what-the-rise-of-demand-side-advertising-networks-means-for-publishers/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Demand-side networks selling reach against target could challenge TV to the benefit of buyers and sellers alike."
]]></description>
<dc:subject>advertising marketing media business-media publishing ad-network</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f80ae4a6fac6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:ad-network"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://jasonlbaptiste.com/commentary/email-newsletters-business/">
    <title>Email newsletters are serious business</title>
    <dc:date>2009-10-06T21:09:16+00:00</dc:date>
    <link>http://jasonlbaptiste.com/commentary/email-newsletters-business/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["[N]ewsletters may not be sexy, but they are profitable, work well, and provide a ton of value ..."
]]></description>
<dc:subject>business publishing marketing email-mktg newsletters</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3a72e4b52c52/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:email-mktg"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:newsletters"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_out_at_the_race_track.asp">
    <title>Your client out at the race track</title>
    <dc:date>2009-07-29T02:30:02+00:00</dc:date>
    <link>http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_out_at_the_race_track.asp</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Horse racing fans age 18 and older are 54 percent female and 46 percent male, according to a TNS study. The study found that 26 percent of horse racing fans reports an annual household income of $70,000 or more."]]></description>
<dc:subject>horseracing marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3754a0f31dce/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.niemanlab.org/2009/05/gawker-vp-says-sponsored-posts-will-bring-in-majority-of-revenue-one-day/">
    <title>Gawker VP says sponsored posts will bring in majority of revenue one day</title>
    <dc:date>2009-05-27T23:40:58+00:00</dc:date>
    <link>http://www.niemanlab.org/2009/05/gawker-vp-says-sponsored-posts-will-bring-in-majority-of-revenue-one-day/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Disturbing. Or is that just my old media training?]]></description>
<dc:subject>media blogging advertising marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4c4854f0e0a6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.forbes.com/2009/04/24/advertising-internet-business-media-ad-data.html">
    <title>Rise of the advertising robots</title>
    <dc:date>2009-04-27T21:30:18+00:00</dc:date>
    <link>http://www.forbes.com/2009/04/24/advertising-internet-business-media-ad-data.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Re: new OpenX system: "Along with buying on specific Web sites, Cadogan says that ad buyers will be able to use third-party data on Web users' personal interest, browsing history and demographics to find desirable segments of readers across all publishers participating in the market."]]></description>
<dc:subject>advertising marketing research targets-ads</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:14902fae3f02/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:research"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:targets-ads"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.asmartbear.com/blog/why-you-have-to-engage-in-social-media-even-if-you-dont-want.html">
    <title>Why you have to engage in social media, even if you don't want to</title>
    <dc:date>2009-04-27T18:06:26+00:00</dc:date>
    <link>http://blog.asmartbear.com/blog/why-you-have-to-engage-in-social-media-even-if-you-dont-want.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Because if you don't, your business/web site/service is invisible. [I'd add that it's not enough to have a Twitter feed or a Facebook page; your social media presence is only as engaging and responsive as the person(s) behind it.]]]></description>
<dc:subject>web2.0 social-media business marketing twitter</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:9df6d931eff2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:twitter"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.oldmedianewtricks.com/gain-more-twitter-followers/">
    <title>Gain more Twitter followers for your news organization</title>
    <dc:date>2009-04-16T20:54:11+00:00</dc:date>
    <link>http://www.oldmedianewtricks.com/gain-more-twitter-followers/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Practical advice for building your community or audience.]]></description>
<dc:subject>media web2.0 twitter marketing tips</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f67f020350f7/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:twitter"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:tips"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://a.wholelottanothing.org/2009/03/this-is-how-social-media-really-works.html">
    <title>This is how social media really works</title>
    <dc:date>2009-04-05T22:16:29+00:00</dc:date>
    <link>http://a.wholelottanothing.org/2009/03/this-is-how-social-media-really-works.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Exactly: "So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need 'social media marketing' after all."]]></description>
<dc:subject>marketing advertising twitter social-media</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:59e8ea0a87c6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:twitter"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.twitterhawk.com/">
    <title>TwitterHawk</title>
    <dc:date>2009-03-25T00:58:30+00:00</dc:date>
    <link>http://www.twitterhawk.com/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Targeted Twitter marketing.]]></description>
<dc:subject>twitter social-media marketing tools</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f8b0f178d210/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:twitter"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:tools"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://booksquare.com/new-think-not-so-much/">
    <title>New Think? Not So Much</title>
    <dc:date>2009-03-17T14:16:31+00:00</dc:date>
    <link>http://booksquare.com/new-think-not-so-much/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Frustration at the "New Think for Old Publishers" panel at SXSW: "I’m so sorry, but it must be said. The future of publishing is already happening. People are doing it and they’re doing it really well."]]></description>
<dc:subject>media books publishing marketing sxsw</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7cc67063351f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:books"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sxsw"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://medialoper.com/hot-topics/print/traditional-publishers-crash-and-burn-at-sxsw/">
    <title>Traditional Publishers Crash (and Burn at) SXSW</title>
    <dc:date>2009-03-17T14:16:21+00:00</dc:date>
    <link>http://medialoper.com/hot-topics/print/traditional-publishers-crash-and-burn-at-sxsw/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[More on the "New Think for Old Publishers" panel flop: "The publishers on the panel simply had nothing to say. There was literally nothing for the audience to listen to."]]></description>
<dc:subject>media books publishing marketing sxsw</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:9ed030dc9361/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:books"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sxsw"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294">
    <title>Six ways to make Web 2.0 work - The McKinsey Quarterly</title>
    <dc:date>2009-02-18T20:20:45+00:00</dc:date>
    <link>http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Management imperatives for unlocking participation." All the jargon necessary for making the social media case to execs.]]></description>
<dc:subject>media web2.0 social-media business marketing trends strategy</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4fb68038b654/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:trends"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:strategy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.sarahlacy.com/sarahlacy/2009/01/why-brand-doesn.html">
    <title>SarahLacy.com: Now for My Next Trick, I'll Turn Brand into Cash</title>
    <dc:date>2009-01-04T00:56:32+00:00</dc:date>
    <link>http://www.sarahlacy.com/sarahlacy/2009/01/why-brand-doesn.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Frequently, stories aren't right for TechTicker or BusinessWeek, but might work for  this blog or a freelance project or maybe even (hint?) a new book. I can't tell you how freeing that is after years of laboriously pitching stories, writing stories I didn't care about and having to play the newsroom game. You can't put a price on autonomy."]]></description>
<dc:subject>media business journalism marketing blogging social-media entrepreneurship branding career</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:fab180f4d289/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:entrepreneurship"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:career"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.chrisbrogan.com/if-i-started-today/">
    <title>If I Started Today | chrisbrogan.com</title>
    <dc:date>2008-11-23T19:26:12+00:00</dc:date>
    <link>http://www.chrisbrogan.com/if-i-started-today/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Getting started with social media, the basics.]]></description>
<dc:subject>social-media web2.0 marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:0d70592e29b8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://booksquare.com/pubwest-workshop-thoughts-on-social-networking/">
    <title>PubWest Workshop: Thoughts on Social Networking</title>
    <dc:date>2008-11-21T00:26:40+00:00</dc:date>
    <link>http://booksquare.com/pubwest-workshop-thoughts-on-social-networking/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Social networking is not a magic new concept. If anything, it’s a return to basics."]]></description>
<dc:subject>social-media web2.0 marketing publishing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:bd6e3f45316f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.chrisbrogan.com/">
    <title>Social media business strategy and more (chrisbrogan.com)</title>
    <dc:date>2008-10-20T19:04:14+00:00</dc:date>
    <link>http://www.chrisbrogan.com/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[A little jargony and slick ...]]></description>
<dc:subject>blogs social-media social-network marketing marketing-blog</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:cf7f9babe94e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-network"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing-blog"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=26">
    <title>A Bright Future Lies Ahead</title>
    <dc:date>2008-09-26T19:54:22+00:00</dc:date>
    <link>http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=26</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Alex Waldrop's wrap-up of the Vegas summit.]]></description>
<dc:subject>horseracing ntra marketing portfolio recread</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:68bff09aea7d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:ntra"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:portfolio"/>
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</item>
<item rdf:about="http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=20">
    <title>Fans take center stage at summit</title>
    <dc:date>2008-09-22T21:17:12+00:00</dc:date>
    <link>http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=20</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Preview of fan panel at NTRA summit from Alex Waldrop.]]></description>
<dc:subject>horseracing ntra marketing portfolio recread</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:0a64f77d17b4/</dc:identifier>
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</item>
<item rdf:about="http://www.brianoberkirch.com/2008/07/09/a-little-less-conversation/">
    <title>A Little Less Conversation</title>
    <dc:date>2008-07-15T12:05:34+00:00</dc:date>
    <link>http://www.brianoberkirch.com/2008/07/09/a-little-less-conversation/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Mostly I want as little friction between me and my goals as possible."]]></description>
<dc:subject>community marketing social-media</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:973703cd947c/</dc:identifier>
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</item>
<item rdf:about="http://sharethis.com/">
    <title>Share This</title>
    <dc:date>2008-06-23T21:31:31+00:00</dc:date>
    <link>http://sharethis.com/</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>web2.0 widgets tools community marketing work</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:e0c6039b2ee5/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:community"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:work"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ducttapemarketing.com/blog/">
    <title>Duct Tape Marketing Blog</title>
    <dc:date>2008-06-16T16:22:58+00:00</dc:date>
    <link>http://www.ducttapemarketing.com/blog/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Simple, effective and affordable small business marketing."]]></description>
<dc:subject>advertising marketing web2.0 trends business</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:1a7d95447889/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:trends"/>
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</item>
<item rdf:about="http://decknetwork.net/">
    <title>The DECK</title>
    <dc:date>2008-06-10T18:22:43+00:00</dc:date>
    <link>http://decknetwork.net/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[The premier ad network for reaching web, design & creative professionals]]></description>
<dc:subject>advertising business creativity marketing web</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:67bbfc054895/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:creativity"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://adage.com/digital/article?article_id=125741">
    <title>Think Different: Maybe the Web's Not a Place to Stick Your Ads</title>
    <dc:date>2008-03-18T14:55:51+00:00</dc:date>
    <link>http://adage.com/digital/article?article_id=125741</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Should the Internet even be viewed as an ad medium?]]></description>
<dc:subject>business advertising marketing web-publishing media</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:e954b862f07c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.pixish.com/">
    <title>Pixish: Bringing visual artists and publishers together</title>
    <dc:date>2008-03-04T18:48:34+00:00</dc:date>
    <link>http://www.pixish.com/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Another scam, I mean, innovative community-driven way to score cheap creative work]]></description>
<dc:subject>business marketing photography publishing creativity</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d80792c40b42/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:photography"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:creativity"/>
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