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    <title>Pinboard (jnchapel)</title>
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    <description>recent bookmarks from jnchapel</description>
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	<rdf:li rdf:resource="http://www.timesunion.com/sports/article/Networking-works-for-Studart-625943.php"/>
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  </channel><item rdf:about="http://digiday.com/media/nbc-sports-recruits-buzzfeed-kentucky-derby/">
    <title>NBC Sports recruits BuzzFeed for the Kentucky Derby</title>
    <dc:date>2017-05-08T15:59:46+00:00</dc:date>
    <link>http://digiday.com/media/nbc-sports-recruits-buzzfeed-kentucky-derby/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[1. NBC Sports and BuzzFeed plan to produce numerous videos and articles around 10 core ideas. For instance, one idea is to cover the celebrity presence and culture around the Kentucky Derby, which will include sending BuzzFeed to the Barnstable Brown Derby Eve Gala to interview celebrities on the red carpet. There will be multiple Facebook Lives on the day of the Kentucky Derby, including a shoot inside the owner’s box at Churchill Downs and an interview with NBC Sports analyst Eddie Olczyk.

2. “When we sat down with BuzzFeed, we thought a recipe video for a mint julep made the most sense,” Palla said of the unofficial Derby cocktail. “They said they understood why we’d think that and why it’s central to the Derby, but their data suggested focusing on desserts. You look at the numbers, and you can see why we’re letting them be the experts [in areas] where they are the experts.”]]></description>
<dc:subject>horseracing media nbc kentucky-derby buzzfeed social-media</dc:subject>
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<item rdf:about="http://www.racingpost.com/news/horse-racing/deckers-delight-ciaran-gethings-mental-pressures-on-jockeys-are-enough-without-social-media-abuse/2230300/#newsArchiveTabs=last7DaysNews">
    <title>Mental pressures are enough without social media abuse</title>
    <dc:date>2017-01-18T12:37:55+00:00</dc:date>
    <link>http://www.racingpost.com/news/horse-racing/deckers-delight-ciaran-gethings-mental-pressures-on-jockeys-are-enough-without-social-media-abuse/2230300/#newsArchiveTabs=last7DaysNews</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Ciaran was obviously annoyed with the unseat due to how well the mare was travelling at the time. However, by the time he got home he did not give the incident a second thought. This was until the social media backlash began. Twitter messages, Facebook messages and Facebook pages sharing a video of the unseat all started bombarding his phone. Threats, expletives, abuse and general torment in huge volumes began plaguing him. Soon it became overwhelming, with Ciaran having no choice but to delete his Twitter account and block many sites on his Facebook. The sheer level of spite shocked even this hardened jockey."]]></description>
<dc:subject>horseracing social-media jockeys</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:457f2244864e/</dc:identifier>
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<item rdf:about="http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html">
    <title>Nyquist has verified Twitter account, but horsemen struggle to market sport on social media</title>
    <dc:date>2016-05-21T13:05:18+00:00</dc:date>
    <link>http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... the widening scope of communications technology is expected to loosen the vise grip of the sport's enduring traditions. Still, decades after trainer 'Silent Tom' Smith went to great lengths to keep Seabiscuit's training private from reporters, the war for information still is being waged, and social media can be among its casualties." [There's a long tradition of holding information close, a cultural resistance to being open and reducing the chance of a score.]]]></description>
<dc:subject>horseracing social-media platforms twitter marketing handicapping</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4b5ac7fbfb0b/</dc:identifier>
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<item rdf:about="http://www.drf.com/news/hovdey-social-media-commit-frivolous-claim-foul">
    <title>Social media commit frivolous claim of foul</title>
    <dc:date>2015-12-17T13:58:50+00:00</dc:date>
    <link>http://www.drf.com/news/hovdey-social-media-commit-frivolous-claim-foul</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... left to the disproportionate impact of social media, horse racing comes off the petty loser, while Williams gets the last laugh."]]></description>
<dc:subject>horseracing social-media american-pharoah</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a257c8e1965e/</dc:identifier>
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<item rdf:about="http://pullthepocket.blogspot.com/2013/07/social-media-and-big-picture.html">
    <title>Social media and the big picture</title>
    <dc:date>2013-07-23T17:59:16+00:00</dc:date>
    <link>http://pullthepocket.blogspot.com/2013/07/social-media-and-big-picture.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Why was Barbaro's breakdown different than others? Why was Ferdinand any different than others? It's not because people don't care about other breakdowns or slaughter. In fact, it's the exact opposite. Everyone cares about them, and when it's highlighted it brings out tremendous emotion. The sport, the horses they love, their life's work, it's all being challenged."]]></description>
<dc:subject>horseracing social-media monzante</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:54872dfe43ca/</dc:identifier>
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<item rdf:about="http://www.drf.com/news/horsemen-twitter-find-faster-better-way-engage-fans">
    <title>Horsemen on Twitter find faster, better way to engage fans</title>
    <dc:date>2013-02-01T14:25:21+00:00</dc:date>
    <link>http://www.drf.com/news/horsemen-twitter-find-faster-better-way-engage-fans</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[“Every media person doesn’t have to call me and ask their questions if they’re following what I’m saying,” McPeek said. “It makes my world easier.”]]></description>
<dc:subject>horseracing social-media twitter trainers</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c8e989a93829/</dc:identifier>
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<item rdf:about="http://pullthepocket.blogspot.ca/2012/12/expression.html">
    <title>Expression</title>
    <dc:date>2012-12-20T16:30:42+00:00</dc:date>
    <link>http://pullthepocket.blogspot.ca/2012/12/expression.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["From reading and processing thoughtful turf writing then waiting to write a letter to an editor, to the interaction of the blogs, to arguing with one liners. We probably need a Ritalin."]]></description>
<dc:subject>horseracing media social-media turf-writing blogging twitter</dc:subject>
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<dc:identifier>https://pinboard.in/u:jnchapel/b:a7fa8e08c8ef/</dc:identifier>
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<item rdf:about="http://www.timesunion.com/sports/article/Networking-works-for-Studart-625943.php">
    <title>Networking works for Studart</title>
    <dc:date>2010-08-24T11:24:23+00:00</dc:date>
    <link>http://www.timesunion.com/sports/article/Networking-works-for-Studart-625943.php</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Jockey Maylan Studart doesn't have an agent, so instead she used Facebook to help pick up her first career win at Saratoga Race Course."
]]></description>
<dc:subject>horseracing social-media jockeys facebook saratoga</dc:subject>
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<item rdf:about="http://www.paceadvantage.com/forum/showthread.php?t=58843">
    <title>Bridgejumper Alerts</title>
    <dc:date>2009-06-16T21:59:11+00:00</dc:date>
    <link>http://www.paceadvantage.com/forum/showthread.php?t=58843</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[An ingenious use of Twitter by horseplayers.]]></description>
<dc:subject>twitter social-media horseracing tools</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:28d9b02cd82f/</dc:identifier>
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