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    <title>Pinboard (jnchapel)</title>
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    <description>recent bookmarks from jnchapel</description>
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  </channel><item rdf:about="https://www.bloodhorse.com/horse-racing/articles/229145/experts-horse-racing-left-at-gate-in-digital-marketing">
    <title>Experts: Horse racing left at gate in digital marketing</title>
    <dc:date>2018-08-21T11:39:15+00:00</dc:date>
    <link>https://www.bloodhorse.com/horse-racing/articles/229145/experts-horse-racing-left-at-gate-in-digital-marketing</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>horseracing marketing content-marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:aa20d990a9af/</dc:identifier>
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<item rdf:about="https://www.dita-blog.com/single-post/2017/07/03/Off-The-Pace-how-our-industry-must-change">
    <title>How our industry must change</title>
    <dc:date>2017-07-04T14:14:34+00:00</dc:date>
    <link>https://www.dita-blog.com/single-post/2017/07/03/Off-The-Pace-how-our-industry-must-change</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Australian perspective. Via Brian Malloy.]]></description>
<dc:subject>horseracing marketing perception equine-safety</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:dc9b05d8a2b8/</dc:identifier>
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<item rdf:about="http://voiceofmoorecounty.com/2011/03/24/from-the-horses-mouth/">
    <title>&quot;From the Horse's Mouth&quot;</title>
    <dc:date>2017-01-06T12:37:41+00:00</dc:date>
    <link>http://voiceofmoorecounty.com/2011/03/24/from-the-horses-mouth/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[The story of how the 1970 comic book published by Suffolk Downs came to be: “Ever since I took this job,” Bill said, “not a day passes that I don’t think of doing a comic book that will instruct guys and gals at the track all about how to bet on a race,” Bill said. “Do you know that a majority of people at the track think they are betting against the track and not against each other? That’s one of the things they can learn. There’s so much more." [Art by Vic Martin, published by Story-Art, 16 pages, including covers, supplement to the May 31, 1970, Boston Globe.]]]></description>
<dc:subject>horseracing massachusetts suffolk-downs media comic-books marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d15075a6f238/</dc:identifier>
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<item rdf:about="http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html">
    <title>Nyquist has verified Twitter account, but horsemen struggle to market sport on social media</title>
    <dc:date>2016-05-21T13:05:18+00:00</dc:date>
    <link>http://www.baltimoresun.com/sports/horse-racing/preakness/bs-sp-preakness-social-media-0522-20160521-story.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["... the widening scope of communications technology is expected to loosen the vise grip of the sport's enduring traditions. Still, decades after trainer 'Silent Tom' Smith went to great lengths to keep Seabiscuit's training private from reporters, the war for information still is being waged, and social media can be among its casualties." [There's a long tradition of holding information close, a cultural resistance to being open and reducing the chance of a score.]]]></description>
<dc:subject>horseracing social-media platforms twitter marketing handicapping</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:4b5ac7fbfb0b/</dc:identifier>
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<item rdf:about="https://twitter.com/santaanitapark/status/687672048714301441">
    <title>Santa Anita show off your style! tweet</title>
    <dc:date>2016-01-15T13:05:58+00:00</dc:date>
    <link>https://twitter.com/santaanitapark/status/687672048714301441</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Saved for the video.]]></description>
<dc:subject>horseracing california santa-anita marketing women-in-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:046288fe2b71/</dc:identifier>
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<item rdf:about="http://new.thoroughbreddailynews.com/converting-the-new-viewer-and-fan-takes-time-vision-and-hard-work/">
    <title>Converting the new viewer and fan</title>
    <dc:date>2015-07-08T10:49:48+00:00</dc:date>
    <link>http://new.thoroughbreddailynews.com/converting-the-new-viewer-and-fan-takes-time-vision-and-hard-work/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["When we compare the process for this year’s Belmont Stakes sponsor Draft Kings, we see the stark difference. You can fund a Draft Kings account in a couple of minutes and be fielding a fantasy team right away (I did, it was ridiculously easy). How ironic is it that it’s easier to become a paying customer of a Daily Fantasy site on Belmont Day than it is to make a bet on American Pharoah?"]]></description>
<dc:subject>horseracing industry marketing converting</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3c0cbe576f21/</dc:identifier>
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<item rdf:about="http://www.bloodhorse.com/horse-racing/articles/92494/seeking-to-capitalize-on-triple-crown-victory">
    <title>Seeking to capitalize on Triple Crown victory</title>
    <dc:date>2015-06-09T11:40:27+00:00</dc:date>
    <link>http://www.bloodhorse.com/horse-racing/articles/92494/seeking-to-capitalize-on-triple-crown-victory</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Forget about analytics and demographics, this is about making history, doing something unique," he says. "American Pharoah is more than just a horse, he's an icon."]]></description>
<dc:subject>horseracing triple-crown belmont-stakes american-pharoah the-twelfth marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:27fe2645eeba/</dc:identifier>
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</item>
<item rdf:about="http://www.nytimes.com/1987/04/28/us/birmingham-race-track-off-to-slow-start.html">
    <title>Birmingham race track off to slow start [from 1987]</title>
    <dc:date>2015-01-27T15:33:14+00:00</dc:date>
    <link>http://www.nytimes.com/1987/04/28/us/birmingham-race-track-off-to-slow-start.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[ ''Some black leaders have the image it is an elitist institution,'' said Jeff Germany, a City Councilman who recently made a public appeal aimed at increasing black patronage.

According to officials, only about one in 10 patrons at the Birmingham track is black, a jarring statistic, considering not only that the city is 60 percent black and has a black mayor and a black majority on the City Council, but also that three years ago blacks overwhelmingly supported the referendum that authorized parimutuel gambling here.

''I think we've got to work to change our image,'' said Mr. Brown, noting that even the name of the track, the Birmingham Turf Club, carries with it the connotation of a private, members-only organization. As part of a new marketing campaign, the track is putting up billboards in Birmingham's black community that do not mention the name, and describe the facility as ''your track.''

Ironically, patronage by young white professionals in the area has been high. Business has been brisk at the Ascot, the grandstand restaurant that seats 800 for dinner and where patrons can order a bottle of 1985 Puligny Montrachet Premier Cru for $49.

''We're glad they're here, but they're not big bettors,'' said Chick Lang Jr., a former official at Pimlico who is now marketing director at the Birmingham facility. ''They come here for dinner, and every so often, they'll turn around and say, 'Oh look, there go the horses again.' ''

The answer, Mr. Brown says, is in drawing larger numbers of blue-collar bettors who statistically are more willing to wager bigger sums in the hopes of getting a big payoff. ]]></description>
<dc:subject>horseracing racing-history alabama race class marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:6ae37b64382e/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:alabama"/>
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<item rdf:about="http://www.paulickreport.com/news/ray-s-paddock/digital-influence-americas-best-racing-makes-generational-connection/">
    <title>Digital influence: America’s Best Racing makes generational connection</title>
    <dc:date>2014-12-16T11:36:33+00:00</dc:date>
    <link>http://www.paulickreport.com/news/ray-s-paddock/digital-influence-americas-best-racing-makes-generational-connection/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[2013 ABR report: http://www.paulickreport.com/news/ray-s-paddock/racing-is-cool-americas-best-racing-tour-exceeding-expectations/]]></description>
<dc:subject>horseracing marketing jockey-club abr</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3f4cf48c2873/</dc:identifier>
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</item>
<item rdf:about="http://www.paulickreport.com/features/the-breeders-cup-forum/the-breeders-cup-forum-fravel-on-medication-policy-site-selection/">
    <title>The Breeders’ Cup Forum: Fravel on medication policy, site selection, revenue</title>
    <dc:date>2013-12-19T12:58:33+00:00</dc:date>
    <link>http://www.paulickreport.com/features/the-breeders-cup-forum/the-breeders-cup-forum-fravel-on-medication-policy-site-selection/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The largest source of Breeders’ Cup revenue is wagering activity with approximately 10 percent of overall revenues in 2013 derived from wagering at Santa Anita and throughout the Southern California simulcast and ADW network. Another 25 percent of revenues come from simulcasting both within North America and internationally.  Obviously our wagering public is a vital part of the success of the Breeders’ Cup and we continually search for ways to boost handle whether through cross promotions with ADW partners or special event participation at brick and mortar simulcast sites. As I mentioned the Breeders’ Cup Betting Challenge has been a tremendous source of growth and we look to expand upon that with our new marketing partnership with the Daily Racing Form.... Entry fees at 11.4 percent, ticketing revenues at 16.2 percent, and marketing partnerships at 5.8 percent round out the other major revenue components. We certainly expect to see growth in the sponsorship area as an outgrowth of our brand enhancement program focusing on the Breeders’ Cup as an international luxury brand and our partnership with NBC Sports."]]></description>
<dc:subject>horseracing breeders-cup marketing revenue business-of-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:d6caaaee345c/</dc:identifier>
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</item>
<item rdf:about="http://deadspin.com/can-dirtbags-pretty-ladies-and-twitter-save-horse-rac-1456016820">
    <title>Can dirtbags, pretty ladies, and Twitter save horse racing?</title>
    <dc:date>2013-11-01T20:35:31+00:00</dc:date>
    <link>http://deadspin.com/can-dirtbags-pretty-ladies-and-twitter-save-horse-rac-1456016820</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["ABR's clubhouse tickets are, in a word, inapt—for the target demographic, for how partying kids would visit the track, for how they'd even understand it. I venture to the ABR Madden Cruiser, where I gawk at TV screens wired for satellite transmission of races around the country. This is where the Brand Ambassadors can handicap, tweet, and exchange strategy on the road. Somehow I wind up pinned in a formica booth, behind a cheese plate, listening to Brand Ambassador Mary Frances Dale enthuse about the fashions one can see around the track....

If we're struggling to find someone who has been Ambassadored, that may be because these horse racing apostles haven't, so far as we can tell, ventured very deeply into America. When they speak on Twitter about horse racing, they are essentially speaking to people who already self-select as people who search Twitter for horse racing terms. Every experiment in outreach that the ABR people describe is essentially a minor variant on the same theme, involving a nice mall or a nice bar or the right people.

Garofalo and Cornett, for instance, both extolled a backstretch tour they put together at Gulfstream, a run through the stables and training facilities for alphas and movers and shakers. It was probably a good time for them; unlike other tracks, Gulfstream doesn't offer regular breakfast backstretch tours, and its website offers no links or information for paid or exclusive ones. It also represents something like the closing of a circuit. A special event, designed for special people."]]></description>
<dc:subject>horseracing marketing americas-best-racing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3775855d679f/</dc:identifier>
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</item>
<item rdf:about="http://crunktrunk.tumblr.com/post/46166714936/trying-too-hard">
    <title>Trying too hard</title>
    <dc:date>2013-03-24T20:36:16+00:00</dc:date>
    <link>http://crunktrunk.tumblr.com/post/46166714936/trying-too-hard</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["It’s time the industry focused on the product, not the peripherals."]]></description>
<dc:subject>horseracing marketing jockey-club mckinsey-report</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:5d209fbb30a1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:jockey-club"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:mckinsey-report"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/the-last-word-behind-the-festival-fun-lie-cheltenhams-killing-fields-8527894.html">
    <title>Behind the Festival fun lie Cheltenham's killing fields</title>
    <dc:date>2013-03-10T02:02:46+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/the-last-word-behind-the-festival-fun-lie-cheltenhams-killing-fields-8527894.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Opinions polarise, positions become more entrenched. Indifference merges with incomprehension, and racing's inexorable decline accelerates. It is already marginalised commercially. Racetracks are closing, prize money is shrinking and sponsors are beginning to wonder about the toxicity of two of its major brands, the Festival and the Grand National. Its supporters are conditioned to deny this, even in moments of private contemplation, but racing dies a little each time the screens are erected and the fallen animal is, to use the chilling clinical term, euthanised. Sport's eternal battle between perception and reality has reached a tipping point."]]></description>
<dc:subject>horseracing international marketing public-perception equine-safety</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f4b08e17d932/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:international"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:public-perception"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:equine-safety"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ntra.com//blog/index/view/MTE4OQ==">
    <title>These numbers don’t lie</title>
    <dc:date>2011-02-17T23:03:20+00:00</dc:date>
    <link>http://www.ntra.com//blog/index/view/MTE4OQ==</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["According to 2007 data, which is the most recent available, live attendance for 2007 at well over 200 thoroughbred, harness, quarter horse and mixed meet racetracks in 38 racing jurisdictions nationwide was approximately 20 million visits. Twenty million annual visits puts horse racing as the #2 spectator sport in America behind only one other U.S. major league sport, MLB, and ahead of the NFL, the NBA, the NHL and NASCAR. And many millions more racing fans visit the nation’s  1,100+ simulcast locations (including OTBs, dog tracks, jai alai frontons, casino race books, racinos and native American reservations) and ADW sites, many of which do not track attendance and which together account for about 90% of all handle. A dying industry we are not."]]></description>
<dc:subject>horseracing audience marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:bf8fee671234/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:audience"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.latimes.com/news/opinion/commentary/la-oe-barich-horseracing-20101226,0,6475468.story">
    <title>Time to return the horse to the center of horse racing</title>
    <dc:date>2010-12-26T12:13:13+00:00</dc:date>
    <link>http://www.latimes.com/news/opinion/commentary/la-oe-barich-horseracing-20101226,0,6475468.story</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Instead, the push continues for more casino-style gambling as a Band-Aid for an industry in crisis, and that will force horses further to the margins, although at Santa Anita, still happily free of the slots, the fans can get a taste of the sport as it was meant to be. There's no better spot than Clocker's Corner on a bright winter morning, with a dusting of snow on the San Gabriels and the horses on the gallop."]]></description>
<dc:subject>horseracing horses marketing california</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:802f59943972/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horses"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:california"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.drf.com/blogs/mr-lucky">
    <title>Mr. Pegram = Mr. Lucky</title>
    <dc:date>2010-12-01T11:43:36+00:00</dc:date>
    <link>http://www.drf.com/blogs/mr-lucky</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Too bad for us, though. Not since the great reaping of 2007, when the 3-year-olds Street Sense, Hard Spun and Any Given Saturday were hustled off to stud, has the retirement of a young star hit with such impact. If nothing else, it has become clear that the only way to generate any long-term star power in the face of the pressures exerted by the breeding market is to pray -- fervently, loudly, and on your knees -- for nothing but great mares and geldings to lead the sport out of the wilderness."]]></description>
<dc:subject>horseracing breeding marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:95b6eef30d1d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/chris-mcgrath-enjoy-this-superb-showdown-at-newmarket-while-you-can-ndash-it-wont-be-here-next-year-2101857.html">
    <title>Enjoy this superb showdown at Newmarket while you can</title>
    <dc:date>2010-10-09T11:56:19+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/chris-mcgrath-enjoy-this-superb-showdown-at-newmarket-while-you-can-ndash-it-wont-be-here-next-year-2101857.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Anyway, those alarmed by the way things are going will permit themselves a certain bleak satisfaction should the Dewhurst live up to its billing, because it couldn't happen another time. It may yet be, of course, that some apparent no-hoper barges through and beats them all. And that, if we're not careful, is just the kind of disobliging behaviour that might some day drive these marketing cadets away from thoroughbreds -- and then where would we find the dimensionless froth to tempt all these lovely young ABC1s?"
]]></description>
<dc:subject>horseracing international champions-day breeders-cup marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:5a69d7065615/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:international"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:champions-day"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://louisville.bizjournals.com/louisville/stories/2010/10/04/daily1.html">
    <title>Racetracks hope for boost from 'Secretariat'</title>
    <dc:date>2010-10-05T13:42:57+00:00</dc:date>
    <link>http://louisville.bizjournals.com/louisville/stories/2010/10/04/daily1.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["They’ll be looking for the same sort of uptick at the gate that tracks saw when 'Seabiscuit' was released in 2003."
]]></description>
<dc:subject>horseracing movies secretariat marketing racetracks</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:7348ba1441b6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:racetracks"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.movieline.com/2010/09/are-you-christian-disney-has-a-horse-movie-sell-you.php">
    <title>Are you a Christian? Disney has a horse movie to sell you</title>
    <dc:date>2010-09-30T11:24:17+00:00</dc:date>
    <link>http://www.movieline.com/2010/09/are-you-christian-disney-has-a-horse-movie-sell-you.php</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Not that there’s anything fundamentally wrong with either football mom Leigh Anne Tuohy or horse breeder Penny Chenery’s stories — anything but. It’s just that the implications for their other subjects are more than a little troublesome. “My meeting with the marketing team to EXPLAIN the problem would start thusly,” tweeted NPR’s Monkey See blog. 'Secretariat … was … a … HORSE.' The mind reels, the skin crawls, etc." See: http://twitter.com/nprmonkeysee/status/25843918258 http://twitter.com/nprmonkeysee/status/25844093216
]]></description>
<dc:subject>horseracing movies secretariat marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c83ef8fdbfd5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.hollywoodreporter.com/hr/content_display/news/e3i677c428c4dc16c2c2e8113ca4187ec2a">
    <title>Disney targeting Christians for 'Secretariat'</title>
    <dc:date>2010-09-30T11:21:24+00:00</dc:date>
    <link>http://www.hollywoodreporter.com/hr/content_display/news/e3i677c428c4dc16c2c2e8113ca4187ec2a</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["That Disney has been marketing its Oct. 8 release 'Secretariat' to horse aficionados and sports enthusiasts is obvious. But unless you're an influential Christian -- preferably one with a popular website -- you probably didn't know that the studio also has been leaning on the strategy employed by 'The Blind Side' by going after what industry insiders like to call the 'faith-based audience.'"
]]></description>
<dc:subject>horseracing movies secretariat marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:79548b1ce693/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ntra.com//blog/index/view/MTEyMw==">
    <title>Zenyatta buzz on brink of reaching new heights</title>
    <dc:date>2010-09-27T19:43:58+00:00</dc:date>
    <link>http://www.ntra.com//blog/index/view/MTEyMw==</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Win or lose this weekend or next month, Zenyatta already has cemented her place in the Hall of Fame. But a victory Saturday would arguably put us on the brink of the most highly anticipated Breeders' Cup Classic in event's history. And wouldn't that be the perfect time for Oprah to introduce the only four-legged member of her Power List to her worldwide audience of viewers?"
]]></description>
<dc:subject>horseracing zenyatta oprah marketing alex-waldrop</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:6a49089e8589/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:zenyatta"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:oprah"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:alex-waldrop"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/frankels-rise-owes-more-to-talent-than-marketeers-romantic-dream-2090485.html">
    <title>Frankel's rise owes more to talent than marketeers' romantic dream</title>
    <dc:date>2010-09-26T23:34:30+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/frankels-rise-owes-more-to-talent-than-marketeers-romantic-dream-2090485.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Despite the present, witless tendency to treat them as characters in search of an author, men such as Frankie Dettori and Henry Cecil could never be adequately prefigured by a script. Marketing men always promise some kind of Holy Grail – for due consideration, of course – but overlook the paradox of every messianic tradition. A saviour is constantly sought, constantly imagined, but seldom arrives in the manner expected. And that will never be as true as when you depend on the random agency of horses."
]]></description>
<dc:subject>horseracing marketing frankel</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:68973fcc6c2a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:frankel"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://sports.espn.go.com/sports/horse/columns/story?columnist=plonk_jeremy&amp;id=5606079">
    <title>Romance still burns for racing</title>
    <dc:date>2010-09-23T11:52:39+00:00</dc:date>
    <link>http://sports.espn.go.com/sports/horse/columns/story?columnist=plonk_jeremy&amp;id=5606079</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The truth of the matter is, despite a racing industry that constantly cries about a lack of mainstream attention, there's an awful lot of horse racing everywhere you look." Secretariat, Luck two big opportunities for the industry.
]]></description>
<dc:subject>horseracing marketing culture movies secretariat luck</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3b1ace6b49f4/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:culture"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:movies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:secretariat"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:luck"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.horseraceinsider.com/Zasts-TrackWords/2010-09-20tennis-lessons/">
    <title>Tennis lessons</title>
    <dc:date>2010-09-21T12:20:06+00:00</dc:date>
    <link>http://www.horseraceinsider.com/Zasts-TrackWords/2010-09-20tennis-lessons/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["SocialSphere, Inc., a data-based strategist employed by the National Thoroughbred Racing Association (NTRA), has its own set of Potemkin numbers. The company contends that 50 million of the proletariat connects with the Sport of Kings in one way or another and that seven million people went to the racetracks and bet during the last 30 days." [Re: marketing, comparison to.]
]]></description>
<dc:subject>horseracing sports marketing breeders-cup perma-site</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:c82c7727b3fd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:sports"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:perma-site"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.drf.com/news/article/111524.html">
    <title>Breeders' Cup finding options are limited</title>
    <dc:date>2010-03-19T12:39:37+00:00</dc:date>
    <link>http://www.drf.com/news/article/111524.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The organization is set on determining a long-term schedule despite the uncertainty surrounding the racing industry, both on the national stage, where handle and bloodstock prices have plummeted over the last two years, and on the circuits Breeders' Cup typically targets. As a result, Breeders' Cup has limited options, and none appears ideal."
]]></description>
<dc:subject>horseracing industry breeders-cup marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f03c90c72d0d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:industry"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:breeders-cup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.guardian.co.uk/sport/blog/2010/jan/29/british-horseracing-board-website">
    <title>A web site for racing</title>
    <dc:date>2010-02-01T13:44:19+00:00</dc:date>
    <link>http://www.guardian.co.uk/sport/blog/2010/jan/29/british-horseracing-board-website</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The British Horseracing Authority has made tremendous strides with its website, which is now very usable. But it is a long way from being ideal and I would suggest that the BHA's money would be better spent, in the first instance, on improving the service it provides to existing fans of the sport, before it worries about bringing in new people whose attention it will not then be able to keep." Offers five excellent suggestions for improvement, including the addition of a "well-maintained statistics section to rummage through."
]]></description>
<dc:subject>horseracing british bha technology data marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:72f0fafd41a3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:british"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:bha"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:technology"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:data"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.independent.co.uk/sport/racing/chris-mcgrath-fractional-odds-im-halfconvinced-1862334.html">
    <title>Fractional odds? I'm half-convinced</title>
    <dc:date>2010-01-09T18:49:23+00:00</dc:date>
    <link>http://www.independent.co.uk/sport/racing/chris-mcgrath-fractional-odds-im-halfconvinced-1862334.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Now the mere fact that an idea is embraced beyond its boundaries does not guarantee the slightest profit to the horseracing parish. But the reception of the story implied that it had been broadcast on a fresh wavelength."
]]></description>
<dc:subject>horseracing british marketing wagering odds</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:be9edb83bbb1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:british"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:wagering"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:odds"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.huffingtonpost.com/eric-okeefe/american-thoroughbred-rac_b_351293.html">
    <title>American thoroughbred racing needs a lifeline ...</title>
    <dc:date>2009-11-10T16:54:57+00:00</dc:date>
    <link>http://www.huffingtonpost.com/eric-okeefe/american-thoroughbred-rac_b_351293.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[And the answer can be found in Australia. "America's great dailies? They just don't get it." See also: http://publiceditor.blogs.nytimes.com/2009/10/28/is-the-times-ignoring-the-boxing-ring/ (Is the Times ignoring boxing?).
]]></description>
<dc:subject>horseracing marketing media media-coverage australia</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a38214a405f2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:horseracing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media-coverage"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:australia"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_out_at_the_race_track.asp">
    <title>Your client out at the race track</title>
    <dc:date>2009-07-29T02:30:02+00:00</dc:date>
    <link>http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_out_at_the_race_track.asp</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Horse racing fans age 18 and older are 54 percent female and 46 percent male, according to a TNS study. The study found that 26 percent of horse racing fans reports an annual household income of $70,000 or more."]]></description>
<dc:subject>horseracing marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:3754a0f31dce/</dc:identifier>
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</item>
<item rdf:about="http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=26">
    <title>A Bright Future Lies Ahead</title>
    <dc:date>2008-09-26T19:54:22+00:00</dc:date>
    <link>http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=26</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Alex Waldrop's wrap-up of the Vegas summit.]]></description>
<dc:subject>horseracing ntra marketing portfolio recread</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:68bff09aea7d/</dc:identifier>
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</item>
<item rdf:about="http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=20">
    <title>Fans take center stage at summit</title>
    <dc:date>2008-09-22T21:17:12+00:00</dc:date>
    <link>http://www.ntra.com/blog.aspx?blogId=15&amp;year=2008&amp;month=9&amp;day=20</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Preview of fan panel at NTRA summit from Alex Waldrop.]]></description>
<dc:subject>horseracing ntra marketing portfolio recread</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:0a64f77d17b4/</dc:identifier>
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