<?xml version="1.0" encoding="UTF-8"?>
 <rdf:RDF xmlns="http://purl.org/rss/1.0/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:taxo="http://purl.org/rss/1.0/modules/taxonomy/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:cc="http://web.resource.org/cc/" xmlns:syn="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/">
  <channel rdf:about="http://pinboard.in">
    <title>Pinboard (jnchapel)</title>
    <link>https://pinboard.in/u:jnchapel/public/</link>
    <description>recent bookmarks from jnchapel</description>
    <items>
      <rdf:Seq>	<rdf:li rdf:resource="https://espiers.medium.com/do-journalist-need-to-be-brands-5e0510dfa67b"/>
	<rdf:li rdf:resource="https://www.distilled.net/brandopolis/"/>
	<rdf:li rdf:resource="http://voiceandtone.com/about"/>
	<rdf:li rdf:resource="http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/"/>
	<rdf:li rdf:resource="http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php"/>
	<rdf:li rdf:resource="http://www.alistapart.com/articles/indefenseofeyecandy"/>
	<rdf:li rdf:resource="http://www.sarahlacy.com/sarahlacy/2009/01/why-brand-doesn.html"/>
	<rdf:li rdf:resource="http://designobserver.com/archives/entry.html?id=38805#more"/>
      </rdf:Seq>
    </items>
  </channel><item rdf:about="https://espiers.medium.com/do-journalist-need-to-be-brands-5e0510dfa67b">
    <title>Why journalists need to be brands</title>
    <dc:date>2022-03-06T17:45:40+00:00</dc:date>
    <link>https://espiers.medium.com/do-journalist-need-to-be-brands-5e0510dfa67b</link>
    <dc:creator>jnchapel</dc:creator><dc:subject>media journalism branding</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f90e71a92b1d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="https://www.distilled.net/brandopolis/">
    <title>Brandopolis</title>
    <dc:date>2016-03-02T21:56:05+00:00</dc:date>
    <link>https://www.distilled.net/brandopolis/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Good content can be remixed and repurposed for many channels, to the point that it may be indistinguishable from social media. A white paper can become a ‘top ten tips’ blog post, and each tip can be an individual tweet, plus infographics can be pulled from the data and then shared on Facebook or used in the inevitable SlideShare presentation ... et cetera. Good content should always be pushed to the appropriate social channels, and there are usually ways to make content social in itself, such as enabling comments on a blog. In a lot of cases, it’s pointless to distinguish between ‘content versus social,’ or to silo the two away from each other."]]></description>
<dc:subject>media journalism content content-strategy content-marketing branding marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:94acc8b55c46/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content-marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://voiceandtone.com/about">
    <title>Voice and tone</title>
    <dc:date>2012-12-20T14:12:46+00:00</dc:date>
    <link>http://voiceandtone.com/about</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[MailChimp's friendly style guide.]]></description>
<dc:subject>branding communication content style-guide voice tone examples</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:jnchapel/b:9f5e4d72bee3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:communication"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:style-guide"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:voice"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:tone"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:examples"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/">
    <title>Manifesto</title>
    <dc:date>2010-06-26T23:57:22+00:00</dc:date>
    <link>http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["She was certainly not the first person I’d heard this from. I hear this almost everywhere I go where there are people talking about social media, and I feel that it is time that I rise up against it. In fact, I did, right there and then. I grabbed the microphone from her grasp and said, 'I am not a brand' ... Some people don’t get it. They don’t get that the internet is a conversation."
]]></description>
<dc:subject>blogs branding publishing social-media manifesto inspiration</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:a48738f25c33/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:blogs"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:publishing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:manifesto"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:inspiration"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php">
    <title>Toward content quality</title>
    <dc:date>2010-02-12T15:19:32+00:00</dc:date>
    <link>http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["How do we know whether content is any good?" Heuristics and checklists.
]]></description>
<dc:subject>content-analysis content-strategy reference branding strategy user-experience</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:f203e2ee6714/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content-analysis"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:content-strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:reference"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:strategy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:user-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.alistapart.com/articles/indefenseofeyecandy">
    <title>In Defense of Eye Candy</title>
    <dc:date>2009-04-22T02:49:24+00:00</dc:date>
    <link>http://www.alistapart.com/articles/indefenseofeyecandy</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA[Aesthetics matter; appearance affects usability. What web designers have long believed has now been proven.]]></description>
<dc:subject>web-design usability branding research user-experience</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:b0f8a38fc257/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:web-design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:usability"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:research"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:user-experience"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.sarahlacy.com/sarahlacy/2009/01/why-brand-doesn.html">
    <title>SarahLacy.com: Now for My Next Trick, I'll Turn Brand into Cash</title>
    <dc:date>2009-01-04T00:56:32+00:00</dc:date>
    <link>http://www.sarahlacy.com/sarahlacy/2009/01/why-brand-doesn.html</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["Frequently, stories aren't right for TechTicker or BusinessWeek, but might work for  this blog or a freelance project or maybe even (hint?) a new book. I can't tell you how freeing that is after years of laboriously pitching stories, writing stories I didn't care about and having to play the newsroom game. You can't put a price on autonomy."]]></description>
<dc:subject>media business journalism marketing blogging social-media entrepreneurship branding career</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:fab180f4d289/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:social-media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:entrepreneurship"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:career"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://designobserver.com/archives/entry.html?id=38805#more">
    <title>Design Observer: David Foster Wallace, Branding Theorist, 1962-2008</title>
    <dc:date>2008-09-16T16:49:03+00:00</dc:date>
    <link>http://designobserver.com/archives/entry.html?id=38805#more</link>
    <dc:creator>jnchapel</dc:creator><description><![CDATA["The problem is now," he told Charlie Rose in 1997, "that a lot of the schticks of postmodernism — irony, cynicism, irreverence — are now part of whatever it is that's enervating the culture itself." Perhaps David Foster Wallace, in the end, lost his personal fight to overcome that enervation. What he left behind made that struggle worthwhile.]]></description>
<dc:subject>david-foster-wallace postmodernism branding design creativity</dc:subject>
<dc:identifier>https://pinboard.in/u:jnchapel/b:e1525c86dece/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:david-foster-wallace"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:postmodernism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:jnchapel/t:creativity"/>
</rdf:Bag></taxo:topics>
</item>
</rdf:RDF>