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recent bookmarks from jmHere’s Why Juicero’s Press is So Expensive – Bolt Blog2017-04-25T10:13:11+00:00
https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensive-6add74594e50
jmOur usual advice to hardware founders is to focus on getting a product to market to test the core assumptions on actual target customers, and then iterate. Instead, Juicero spent $120M over two years to build a complex supply chain and perfectly engineered product that is too expensive for their target demographic.
Imagine a world where Juicero raised only $10M and built a product subject to significant constraints. Maybe the Press wouldn’t be so perfectly engineered but it might have a fewer features and cost a fraction of the original $699. Or maybe with a more iterative approach, they would have quickly found that customers vary greatly in their juice consumption patterns, and would have chosen a per-pack pricing model rather than one-size-fits-all $35/week subscription. Suddenly Juicero is incredibly compelling as a product offering, at least to this consumer.
]]>juicero design electronics hardware products startups engineering teardownshttps://pinboard.in/https://pinboard.in/u:jm/b:d783778cc083/Y Combinator Funding Application for Dropbox2011-01-28T20:13:00+00:00
http://files.dropbox.com/u/2/app.html
jmdropbox business ideas y-combinator products design appshttps://pinboard.in/u:jm/b:836450ee4bb9/