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recent bookmarks from jmAnti-Choice Groups Use Smartphone Surveillance to Target 'Abortion-Minded Women' During Clinic Visits - Rewire2016-05-26T10:37:02+00:00
https://rewire.news/article/2016/05/25/anti-choice-groups-deploy-smartphone-surveillance-target-abortion-minded-women-clinic-visits/
jmWhat Flynn realized is that he could use [ad targeting] to infer that a woman might be seeking an abortion, and to target her for ads from anti-choice groups [using geofenced advertising].
“We can reach every Planned Parenthood in the U.S.,” he wrote in a PowerPoint display sent to potential clients in February. The Powerpoint included a slide titled “Targets for Pro-Life,” in which Flynn said he could also reach abortion clinics, hospitals, doctors’ offices, colleges, and high schools in the United States and Canada, and then “[d]rill down to age and sex.” “We can gather a tremendous amount of information from the [smartphone] ID,” he wrote. “Some of the break outs include: Gender, age, race, pet owners, Honda owners, online purchases and much more.”
Flynn explained that he would then use that data to send anti-choice ads to women “while they’re at the clinic.”
]]>geofencing grim-meathook-future abortion phones smartphones pro-choice adshttps://pinboard.in/https://pinboard.in/u:jm/b:db64a381145f/