Pinboard (jerryking)
https://pinboard.in/u:jerryking/public/
recent bookmarks from jerrykingSolving Canada’s fintech talent gap2024-01-07T11:47:06+00:00
https://www.theglobeandmail.com/business/commentary/article-solving-canadas-fintech-talent-gap/
jerryking>marketing<< and >>business development<< roles.
Our emerging financial technology companies are often scrambling to find the combination of marketing and sales skills – quantitative and interpersonal – that they need to survive and grow. That lays down a challenge for not just fintech CEOs and investors, but to universities and colleges that train and develop marketing, engineering and finance graduates.
The classic story of fintech companies is that they are often founded by an entrepreneur, perhaps a former consultant or bank executive – and we certainly need to foster more of these company-creators.
But we also must look at who they hire. Their first recruit is often a technology specialist with a computer science or engineering background. Thus, Canadian companies develop quickly on the right side of the org chart, with the engineering and IT specialists who report to the chief technology officer.[i.e. = "CTOs"]
The problem arises when they need to sell what they have developed. We see many companies competing to import marketing and sales-people from the United States or abroad, given the absence of local talent. This stunts our ability to develop a cadre of leading global fintech companies and managers, and leaves us nakedly exposed as we brace for the influx of international players into our market.
Part of the explanation for the aggressive international hiring lies in the sheer heft of enterprise outside Canada. But it also speaks to a fundamental Canadian malaise – our companies often hit a roadblock in the drive to >>commercialization<<.
We actually do well in product innovation, but the country lags in its ability to take these products to market, develop sales and marketing strategies, identify customers and find out what they want. Thus, we lack companies with the size and clout to compete both at home and abroad, and they are often taken over before they hit their stride.
Of course, it is part of the technology-development process for startups to be acquired – we expect promising firms to be bought out by larger players, and for >>founders<< to move on. But our Canadian hopefuls more often than not lack the breadth of talent to maximize their potential before these events.
The situation persists because of a fundamental challenge: We need sales and marketing people to be less obsessed with brands and advertising than in the past, and more comfortable with >>analytics<< and data methodology. With these means, companies can identify who really are their customers and who should be targeted in their approaches. Then, these professionals have to be adept at taking their hard quant thinking and building and integrating personalized >>sales strategies<<. Only then will they be able to engender customer trust.
You need the >>quantitative<< skill set to understand deeply who your customers are – but once you do that, you have to reach them in a personalized way through human interaction.
This prescription – hard analytic skills and >>soft skills<< in building relationships – is a difficult mix but absolutely essential for the careers of senior fintech managers – indeed, all managers. It will mean a shift in education, particularly at colleges and universities that are challenged to provide an underlay of data analytics and an overlay of >>interpersonal skills<<.
Graduates need to think about what is going to differentiate them in the future economy – and competencies such as leadership, relationship-building and creativity separate them from machines. Those are the attributes which universities and colleges need to develop in their students – even better, on top of a strong technical background.
There also needs to be a more substantive approach to teaching entrepreneurship and innovation in universities and colleges. Not all business students are wired to be entrepreneurs. But they should be able to discover their balance of aptitudes in their formative years, and hone those skills that are lacking. An understanding of how to develop a business plan or how to finance a startup can be useful in every organizational setting.]]>fin-tech Gordon_Pitts talent_gaps analytics business_development Colleges_&_Universities commercialization CTOs data founders future-proofing marketing quantitative sales_strategies soft_skills interpersonal_skills growth_hackinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:c5fa36594952/Hype Around Weight-Loss Drugs Shows No Signs of Abating. Neither Do the Ads. - WSJ2023-04-10T19:28:38+00:00
https://www.wsj.com/articles/hype-around-weight-loss-drugs-shows-no-signs-of-abating-neither-do-the-ads-87b911e0?mod=hp_minor_pos2
jerrykingdiabetes marketing diets off-label weight_losshttps://pinboard.in/https://pinboard.in/u:jerryking/b:186d69e97bcc/Starting a Pizza Box Advertising Business2023-03-28T17:43:05+00:00
https://www.startingabiz.com/starting-a-pizza-box-advertising-business/
jerrykingpizza marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:836280389c7e/Pouring Through a Crisis: How Budweiser Salvaged Its World Cup2022-12-13T06:13:29+00:00
https://www.nytimes.com/2022/12/11/sports/world-cup/budweiser-world-cup.html
jerrykingABInBev brands Budweiser crisis lemons-to-lemonade marketing Qatar soccer sports World_Cup_2022 Arab-Muslim_world autocracies beer guerilla_marketing thinking_on_your_feethttps://pinboard.in/https://pinboard.in/u:jerryking/b:f8fdf83a3021/More CMOs Are Investing in Their Personal Brands2022-11-27T00:52:33+00:00
https://www.wsj.com/articles/more-cmos-are-investing-in-their-personal-brands-11668722724?mod=hp_minor_pos2
jerrykingbrands CMOs LinkedIn Managing_Your_Career marketing personal_branding self-promotionhttps://pinboard.in/https://pinboard.in/u:jerryking/b:bdea20b0f42b/Complexity for Marketers Has Meant Opportunity for Ad Agencies - WSJ2022-11-17T23:55:53+00:00
https://www.wsj.com/articles/complexity-for-marketers-has-meant-opportunity-for-ad-agencies-11668460746?mod=hp_minor_pos2
jerrykingadvertising advertising_agencies marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:d1eb84605e04/How CMOs Are Marketing Through a Turbulent Economy - WSJ2022-11-17T23:39:16+00:00
https://www.wsj.com/articles/how-cmos-are-marketing-through-a-turbulent-economy-11668636691?mod=hp_minor_pos1
jerrykingCMOs economic_downturn marketing recessions turbulencehttps://pinboard.in/https://pinboard.in/u:jerryking/b:73a500bb7d24/How To Box And Sell Air2022-10-28T22:22:55+00:00
http://www.jonathanfields.com/blog/how-to-box-and-sell-air/
jerryking>physical product<<, even one that’s purely screen-based, makes a >>digital product<< “real-er” and bumps sales…a lot.
So, how might that apply to your business or idea?
]]>branding cardboard entrepreneurship marketing small_business strategy via:felixleong commodities intangibles communicating_value data_products physical_products digital_products feel_good services-to-product_switchhttps://pinboard.in/u:jerryking/b:2924359191fd/Companies Used to Announce Products. Now They ‘Drop’ Them. - WSJ2022-08-28T17:11:36+00:00
https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855
jerryking>Technology is changing the launch of everything from soap to sneakers<<
]]>bottlenecks brands Christopher_Mims digital_influencers e-commerce exclusivity Generation_Z limited_editions marketing millennials overexposure product_launches scarcity shopping_experience social_media supply_chains taxonomy TikTok trustworthiness young_peoplehttps://pinboard.in/https://pinboard.in/u:jerryking/b:ca8e4e0b18fb/Rival Chip Makers Brag About Having the Tiniest Products, but Who Can Tell? - WSJ2022-07-28T23:29:35+00:00
https://www.wsj.com/articles/rival-chip-makers-brag-about-having-the-tiniest-products-but-who-can-tell-11659017140?mod=hp_featst_pos5
jerryking>Intel, Samsung and TSMC talk big about how many transistors they can cram on a teeny chip, but the advertised sizing makes little sense<<
The makers of semiconductors running smartphones, TVs and other electronic gizmos like to brag about the power of their components. They also boast that the chips doing all the complex work are shrinking.
The race to miniaturization signals breakthroughs in processing speed or energy consumption and can help win lucrative contracts.......the battle to be the top small-fry has led to big confusion. Chips carry a number tied to the size of its transistors, and, for years, it was believed that the lower the number, the better the chip. Now, everyone is sort of making up their own standards.......it isn’t clear if Samsung’s 3-nanometer chip outperforms the 4-nanometer chip from TSMC, based on the numeric claim alone.......Such factors as computing performance and >>power consumption<< would need to be compared.
The semiconductor fibs echo marketing gimmicks in other industries, such as the variation in modern clothing sizes that make room for men with 34-inch waists, for instance, to fit into pants marked as “32.” In women’s clothes, today’s size 8 might be yesterday’s size 16.
The semiconductor industry used to band together to create common measuring definitions. For decades, they marched in step with Moore’s Law, the 1965 prediction that the number of transistors packed onto a chip would double every year (later amended to roughly every two years). Breakthroughs in miniaturization, known as nodes, helped shrink refrigerator-size computers to laptops, smartphones and wristwatches.
Complicating matters further, the number of companies pursuing cutting-edge chip production has shrunk over the decades from dozens to three: TSMC, Samsung and Intel.
That has added incentives to stand out in the market, even if the companies have, literally, very little to work with. The most advanced semiconductors have shrunk a chip’s circuitry to the size of a few atoms.
Chip makers mark their tech prowess in this Lilliputian world by the nanometer, a billionth of a meter. This marquee number refers to the length of a key component of transistors—called a gate—that regulates the flow of electricity. Smaller gates translate to smaller transistors, and the smaller the transistor, the more of them that fit onto a single chip.
As the nanometer numbers head closer to toward zero, sizing them up has become increasingly lawless. The nanometer nomenclature is now a better measure of how far companies are willing to stretch the truth.
The chip world saw a rare nanometer showdown in 2015, which helped deflate the value of the number labels. Apple Inc., for its iPhone 6S series, hired both TSMC and Samsung to make its “system-on-a-chip” component, essentially the brains of its smartphone.
Samsung provided Apple with 14-nanometer chips; TSMC supplied 16-nanometer ones. After the iPhone 6s was released, tech reviewers, testing performance side by side, concluded the TSMC-run iPhones performed slightly better, with less overheating and better battery performance. Apple currently uses TSMC exclusively for iPhone system-on-a-chip orders.
Such a high-profile chip-to-chip matchup “will unlikely ever happen again,” says David Schor, editor in chief of WikiChip, a semiconductor engineering website.
The duel bared the industry’s barely veiled secret, according to people familiar with the matter. Neither the TSMC nor Samsung chip matched its label. Both were roughly 30-nanometer chips in measurement...........Some chip experts have suggested creating a new system, replacing nanometer numbers with other measures, such as performance, power reduction or cost......In April 2020, the chairman of the IEEE International Roadmap for Devices and Systems urged chip makers to “return to reality.” He proposed replacing nanometers with a three-variable metric that charts chip features.......Yet in the chip world, the obsession with size still matters. Intel aims to close the gap with its rivals by releasing the “Intel 3” in 2024. Samsung and TSMC are eyeing the launch of 2-nanometer chips by 2025.
]]>Apple bragging_rights breakthroughs hype Intel marketing metrics miniaturization rivalries Samsung semiconductors size standardization technical_standards TSMC Moore's_Law power_consumptionhttps://pinboard.in/https://pinboard.in/u:jerryking/b:7c08a8953535/Why I Hired an Astrophysicist as My Marketing Chief2022-02-03T11:14:15+00:00
https://www.wsj.com/articles/why-i-hired-an-astrophysicist-as-my-marketing-chief-11635942214?mod=hp_jr_pos3#comments_sector
jerrykingastrophysicists CMOs complex_systems COO founders fresh_eyes Indian-Americans job_descriptions job_search marketing non-experts non-obvious recruiting Silicon_Valley software Stephen_Hawking storytelling talent talent_acquisition needs-driven skills hiring hiring-a-product-to-do-a-specific-job levels_of_abstraction non-traditional career_reinvention start_ups pick_causes_bigger_than_yourselfhttps://pinboard.in/https://pinboard.in/u:jerryking/b:6c82740ffb60/Opinion | Hear That? It’s Your Voice Being Taken for Profit. - The New York Times2021-09-13T02:59:15+00:00
https://www.nytimes.com/2021/09/12/opinion/voice-surveillance-alexa.html
jerrykingAlexa Amazon biometrics call_centres customer_service emotional_states Google marketing mydata personal_data privacy Spotify smartphones smart_speakers surveillance_profiteers voiceprints voice_interfaces voice_profiling voice_recognition voice_signatures sentiment_analysishttps://pinboard.in/https://pinboard.in/u:jerryking/b:2a2712c15e5e/We Don’t Sell Saddles Here. The memo below was sent to the team at… | by Stewart Butterfield2021-09-10T21:17:14+00:00
https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d
jerryking>physical product<< itself]
+++++++++++++++++++++++++++++++++++++
**motivational** memo sent by Stewart Butterfield to the team at Slack prior to launching. He emphasizes that they aren't selling group chat, they're selling a more productive working environment, a better work-life balance, etc. The importance of making sure that every detail is great because those who are >>going against the grain<< when being asked to try something new won't tolerate otherwise. To emulating the restaurant or hotel/hospitality industries by understanding that it's not just the quality of the food, but the totality of the experience [i.e. = providing a "whole" or "complete solution"] that requires deeply understanding **the needs of your customer** [i.e. = "customers’ needs"] as a prerequisite to success.
++++++++++++++++++++++++++++++++
]]>asking_things_of_customers aspirations beginner's_mind behavioral_change brands chat collaboration Communicating_&_Connecting customer_base customer_development embryonic empathy execution founders frictions hiring-a-product-to-do-a-specific-job innovation make_something_people_want marketing market_education new_categories new_products non-consumption Play_Bigger problems problem_awareness product-market_fit product-orientated products product_design product_development Slack Stewart_Butterfield teams thinking_big benefits challenges Marc_Andreessen unarticulated_desires owner's_delusion emotional_connections physical_products entrepreneur complete_solutions must-have_experience motivations pick_causes_bigger_than_yourself customer_education going_against_the_grain customers’_needshttps://pinboard.in/https://pinboard.in/u:jerryking/b:c78df0d8939b/The Sweet Drink Wars – The 1950s, 60s, and 70s2021-09-06T15:30:54+00:00
https://www.stabroeknews.com/2021/09/05/sunday/sweet-drink/the-sweet-drink-wars-the-1950s-60s-and-70s/
jerryking'50s '60s '70s advertising beverages brands competition drinks economic_history Georgetown Guyana Guyanese history liquor social_history colonialism marketing beauty_contests record-keepinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:fc0674b847bd/Organizational Change in the Artificial Intelligence Age – The Case of Marketing and Sales2021-06-15T20:56:20+00:00
https://www.researchgate.net/publication/325934373_Organizational_Change_in_the_Artificial_Intelligence_Age_-_The_Case_of_Marketing_and_Sales
jerrykingartificial_intelligence marketing organizational_change saleshttps://pinboard.in/https://pinboard.in/u:jerryking/b:9510f9a0512a/Milk alternative Oatly on a quest to become a $10bn brand | Financial Times2021-04-03T00:45:14+00:00
https://www.ft.com/content/a0b31167-4697-4ac2-bb81-ae6c9ad934c9
jerrykingbeverages Beyond_Meat Big_Food brands China Danone ESG food_tech IPOs investors marketing Nestlé nondairy nutrition plant-based proteins Rabobank shifting_tastes SOEs Swedish technological_change family_office milk-replacementhttps://pinboard.in/https://pinboard.in/u:jerryking/b:9cac1f096136/How to Pivot Your Marketing Strategy During the COVID-19 Crisis | Cardinal2021-01-20T05:40:16+00:00
https://www.cardinaldigitalmarketing.com/blog/how-to-pivot-your-marketing-strategy-during-covid-19-crisis/
jerrykingcrisis COVID-19 marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:a85953d9cdff/Accessing Datasets to Determine Your Marketing Strategy | Loki Media Works2020-11-13T01:57:14+00:00
https://lokimedia.works/2019/03/11/accessing-datasets-to-determine-your-marketing-strategy/
jerrykingdatasets marketing strategyhttps://pinboard.in/https://pinboard.in/u:jerryking/b:67eec5a8bf68/6 Step Guide to Creating a Data-Driven Marketing Campaign2020-11-06T22:55:18+00:00
https://www.lotame.com/6-step-guide-to-creating-a-successful-data-driven-marketing-campaign/
jerrykingdata_driven howto marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:b6c1c3967c10/Why Data-Driven Marketing is a Bad Idea2020-11-06T22:53:12+00:00
https://www.convinceandconvert.com/digital-marketing/data-driven-marketing/
jerrykingbad_ideas creativity data data_driven marketing Robert_Glazerhttps://pinboard.in/https://pinboard.in/u:jerryking/b:60e9cdf5390b/Ad Giant Wins Over Disney With Big Data Pitch2019-10-18T16:49:56+00:00
https://www.nytimes.com/2019/10/15/business/media/disney-advertising-publicis.html
jerryking>Interpublic Group<< bought the data marketing firm >>Acxiom<< in 2018.....a “huge consolidation” within advertising that has allowed huge holding companies to gobble up agencies and data companies that are increasingly looking for ways to advertise using personal data.
He said that viewership data from the ad-free Disney Plus, including details involving children, could be passed on to Epsilon, which could use the information to target consumers with marketing for other Disney offerings.
“It’s Madison Avenue bringing you Silicon Valley,”
]]>advertising advertising_agencies analytics big_bets data Disney Epsilon Madison_Avenue marketing Omnicom personal_data pitches privacy Publicis Silicon_Valley streaming target_marketing theme_parks data_collection ad-tech data_brokers Disney+ Acxiom Interpublichttps://pinboard.in/https://pinboard.in/u:jerryking/b:81c4b48f8179/KFC Spices Up the Colonel With Dating Game, Drawing Horror and Delight2019-09-25T16:06:04+00:00
https://www.wsj.com/articles/kfc-spices-up-the-colonel-with-dating-game-drawing-horror-and-delight-11569350129?mod=hp_minor_pos1
jerrykingKFC videogames restaurants marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:bc3baf892862/Instagram changes prompt business owners to rethink marketing strategies - The Globe and Mail2019-08-12T14:08:01+00:00
https://www.theglobeandmail.com/business/small-business/article-instagram-changes-prompt-business-owners-to-rethink-marketing/
jerrykingInstagram marketing small_business social_mediahttps://pinboard.in/https://pinboard.in/u:jerryking/b:b025d403b7f1/‘Math men’ not mad men rule advertising’s data age, says Lévy2019-05-05T21:03:00+00:00
https://www.ft.com/content/af97c1cc-6e85-11e9-bf5c-6eeb837566c5
jerryking>disruption<< Publicis, the world’s third-largest advertising agency by revenues, has made a big bet on data. In April the company made its largest acquisition with the purchase of Epsilon, a digital marketing company owned by Alliance Data Systems......Like its rivals WPP and Omnicom, Publicis is >>under pressure<< as Facebook and Google have >>disintermediated<< the traditional agency model. The two tech groups account for two-thirds of digital advertising sales in the US.....The industry has been consolidating as traditional agencies look to position themselves as data analytics gurus who can help brands target shoppers online. Last year Interpublic bought data business Acxiom for $2bn, while just last month buzzy agency Droga5 sold itself to Accenture......Despite lingering fears that an economic slowdown is looming, “the situation is much better now,”.... making the Epsilon decision easier. “The fastest-growing segment [i.e. = "high-growth"] in our industry is data, technology, internet. Period. All the rest is suffering.”
]]>advertising advertising_agencies analytics big_bets data decline disruption disintermediation Epsilon Facebook Google Interpublic marketing mathematics Maurice_Lévy Omnicom Publicis WPP Mad_Men mass_media high-growth under_pressurehttps://pinboard.in/https://pinboard.in/u:jerryking/b:9f1c4f47dbb9/Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves2018-10-20T19:36:49+00:00
https://www.dmnews.com/customer-experience/article/13034852/heres-how-foodservice-companies-are-using-home-delivery-options-to-better-market-themselves
jerrykingfoodservice marketing home-deliveryhttps://pinboard.in/https://pinboard.in/u:jerryking/b:6963ce7f964d/Home | Association of Canadian Advertisers2018-09-25T22:36:20+00:00
http://acaweb.ca/en/
jerrykingadvertising associations Canadian marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:7de6d72d26dd/Delivery charges cost online retailers dear | Financial Times2018-08-25T18:14:02+00:00
https://www.ft.com/content/fd88f556-70bc-11e5-9b9e-690fdae72044#comments-anchor
jerrykingAsda BOPIS delivery economics e-commerce fulfillment grocery marketing retailers shipping supermarkets Tesco United_Kingdom third-party customer_satisfactionhttps://pinboard.in/https://pinboard.in/u:jerryking/b:17843f4d6477/Meet the New Advertising Agency: Consulting Firms - WSJ2018-06-25T03:39:51+00:00
https://www.wsj.com/articles/meet-the-new-advertising-agency-consulting-firms-1529335348?mod=hp_minor_pos3
jerrykingAccenture advertising_agencies advertising CMOs management_consulting marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:8bc56fc86980/Mark Ritson: Marketers’ silence on Cambridge Analytica speaks volumes | Ehrenberg-Bass Institute for Marketing Science2018-04-30T13:39:36+00:00
https://www.marketingscience.info/mark-ritson-marketers-silence-on-cambridge-analytica-speaks-volumes/
jerrykingmarketing Cambridge_Analytica silence CMOs Facebook LBMAhttps://pinboard.in/https://pinboard.in/u:jerryking/b:1b1cee7ebb5e/Technology has upended the world’s advertising giants - Mad men adrift2018-04-13T19:17:07+00:00
https://www.economist.com/news/business/21739758-advertising-agencies-are-under-pressure-change-archaic-and-inefficient-elements-their
jerryking>duopoly<< of >>Google<< and >>Facebook<<. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. They are cutting spending on advertising services, and also building more capabilities in-house. Consultancies with digital expertise such as Deloitte and Accenture are competing with agencies, arguing that they know how to connect with consumers **better, and more cheaply**, using >>data<<, >>machine learning<< and app design.......This month Marc Pritchard, chief brand officer of P&G, criticised their (i.e. the ad giants) model as a “Mad Men” operation that is “>>archaic<<” and overly complex in an era when campaigns and ads need to be designed and refined quickly **across lots of platforms**.
Technological forces are buffeting this model.
(1) The first big challenge is >>disintermediation<<. Despite the growing backlash against the tech giants, Google and Facebook make it easy for firms big and small to advertise on their platforms and across the internet via their powerful ad networks.
(2) The second headache is the rise of >>ad-free<< content for consumers, especially on Netflix, and the corresponding disruption of >>ad-supported<< television, which has declining viewership globally.
(3) Third, Amazon’s e-commerce might, and the growing clout of internet-era >>direct-to-consumer<< upstarts, have weakened the distribution muscle and pricing power of the advertising giants’ biggest clients.....cost discipline among clients is driven partly by the influence of thrifty private-equity investors like >>3G<<, the Brazilian owner of AB InBev, the world’s largest brewer......Sir Martin argues that the budgetary pressures that have forced his clients to cut back on advertising are a cyclical problem, not like the structural challenges posed by technological disruption.
In private, however, a senior executive at a rival ad-holding firm rejects much of this optimism. Technological disruption and disintermediation, he says, will only deepen. The efficiency of targeted digital ads means companies can spend less for the same outcome in branding. ....The advertising firms are responding by hiring away talent, acquiring businesses (in 2015 Publicis bought Sapient, a digital consultancy, for $3.7bn) and gradually changing how they make money. Their plans mostly boil down to two things: investing in digital services and consolidating their collections of businesses so that they can provide a range of services to one client more cheaply under one account.]]>advertising economics marketing advertising_agencies Martin_Sorrell WPP competitive_landscape P&G Unilever disruption Deloitte Accenture Publicis Omnicom via:sparkey ad-tech programmatic Google Facebook Amazon digital_strategies direct-to-consumer 3G ad-free ad-supported archaic cross-platform data disintermediation duopolies machine_learning Mad_Men pricing_power better-faster-cheaperhttps://pinboard.in/u:jerryking/b:629fb366f446/EIU_MARKETO_Marketer_WEB.pdf2018-03-22T17:43:45+00:00
http://futureofmarketing.eiu.com/briefing/EIU_MARKETO_Marketer_WEB.pdf
jerryking>celebrate failure<< as well as success—and that’s OK.”]]>marketing CMOs ROI data_silos small_bets experimentation companywide celebrate_failurehttps://pinboard.in/https://pinboard.in/u:jerryking/b:292b101f028f/Canada Goose opening retail stores as it expands marketing strategy - The Globe and Mail2018-02-07T17:28:52+00:00
https://www.theglobeandmail.com/report-on-business/industry-news/marketing/canada-goose-opening-retail-stores-as-it-expands-marketing-strategy/article30167184/
jerrykingbrands retailers Susan_Krashinsky Yorkdale shopping_malls marketing Canada_Goose omnichannel e-commercehttps://pinboard.in/https://pinboard.in/u:jerryking/b:e26c7ff0f597/Outfoxed by Small-Batch Upstarts, Unilever Decides to Imitate Them - WSJ2018-01-04T19:42:39+00:00
https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342
jerrykingbrands Unilever marketing guerrilla_marketing offensive_tactics CPG India shifting_tastes localization mergers_&_acquisitions personal_care_products upstarts small_batch large_companieshttps://pinboard.in/https://pinboard.in/u:jerryking/b:ff3560ac39ce/Banks Get Personal in Their Marketing - WSJ2017-09-25T11:29:16+00:00
https://www.wsj.com/articles/banks-get-personal-in-their-marketing-1493086141
jerrykingpersonalization massive_data_sets banks marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:4ab2ac5e6f8c/Terry's Strategy2017-09-09T18:30:14+00:00
https://notes.pinboard.in/u:jerryking/d39e2d9a897bc09d24c8
jerrykingTerry_O'Reilly radio CBC_Radio marketing advertising persuasionhttps://notes.pinboard.in/https://pinboard.in/u:jerryking/b:b6008bc76030/Hard sell for the ad men2017-08-31T23:51:20+00:00
https://www.evernote.com/shard/s32/res/1e3e2b3c-526b-45a3-a11f-a7c88598d4c4
jerrykingCPG cost-cutting shareholder_activism advertising advertising_agencies P&G bots marketing budgets Unilever ABInBev Mondelez WPP Interpublic brands Nestlé slow_growth Big_Foodhttps://pinboard.in/https://pinboard.in/u:jerryking/b:1b5609fe362f/The New Innovator’s Dilemma: When Customers Won’t Pay for Better - WSJ2017-08-16T10:15:28+00:00
https://www.wsj.com/articles/when-new-and-improved-fails-insulin-maker-stumbles-when-customers-balk-1502809045
jerryking> market dominance << in smartphones because competitors beat them with major technological advances. Both firms are in the process of reinventing themselves.
In other cases, though, innovation has hit a wall. That is especially the case in some pockets of the pharmaceuticals business, where the scope for big improvements is narrowing.]]>CDC Novo_Nordisk innovation pricing marketing strategy insulin diabetes Denmark Danish pharmaceutical_industry pharmacy-benefit_management market_dominancehttps://pinboard.in/https://pinboard.in/u:jerryking/b:3d35a5be27f0/M&C Saatchi London on Twitter: ""Every CMO I come across is saying they want more simplicity" Sir Martin Sorrell #brutalsimplicityofthought @FT @FinancialTimes https://t.co/BNDAOTAfvN"2017-07-31T10:29:43+00:00
https://twitter.com/mcsaatchilondon/status/881098387805937664
jerrykingTwitter Martin_Sorrell quotes simplicity CMOs advertising_agencies marketing WPPhttps://pinboard.in/https://pinboard.in/u:jerryking/b:b978b272aa6b/Outside Voices: Why Boards Need to Hire More Marketing Experts - WSJ2017-05-20T14:15:55+00:00
https://www.wsj.com/articles/outside-voices-why-boards-need-to-hire-more-marketing-experts-1495193400
jerrykingCMOs boards_&_directors_&_governance Fortune_500 marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:89049acd1e06/Five Studios’ Mission: Winning the Distribution Rights to James Bond -2017-04-21T15:28:56+00:00
https://www.nytimes.com/2017/04/20/business/media/james-bond-sony-mgm-eon-productions.html?_r=0
jerrykingHollywood films movies pitches ideas idea_generation studios blockbusters Sony marketing upstarts product_pipelines Warner_Bros. bragging_rights James_Bondhttps://pinboard.in/https://pinboard.in/u:jerryking/b:4d14c198db8a/MLSE’s marketing team helps Leafs and Raptors build the playoff buzz - The Globe and Mail2017-04-18T20:06:34+00:00
http://www.theglobeandmail.com/sports/mlses-marketing-team-helps-raptors-leafs-build-a-buzz/article34733091/
jerrykingToronto_Raptors Toronto_Maple_Leafs MLSE marketing women Air_Canada_Centre sports fans engagement fan_engagement Torontohttps://pinboard.in/https://pinboard.in/u:jerryking/b:84622b2932e9/How brands can source the best tech startups - Marketing Week2017-03-04T20:35:19+00:00
https://www.marketingweek.com/2015/05/21/how-brands-can-source-the-best-tech-startups/
jerrykingbrands Fortune_500 marketing start_ups best_of match-making large_companies Mondelez LBMA brand_purposehttps://pinboard.in/https://pinboard.in/u:jerryking/b:614656255c8b/Airbnb's CMO reflects on 'marketing that matters' - The Globe and Mail2017-02-19T18:30:44+00:00
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/airbnbs-cmo-reflects-on-ad-strategy-influencers-and-expanding-travel-services/article34055728/
jerrykingmarketing Susan_Krashinsky Airbnb CMOshttps://pinboard.in/https://pinboard.in/u:jerryking/b:03ca4dfdf5fe/Advertisers Try New Tactics to Break Through to Consumers - WSJ2017-02-07T19:55:36+00:00
https://www.wsj.com/articles/advertisers-try-new-tactics-to-break-through-to-consumers-1466328601
jerrykingadvertising Johnson_&_Johnson backlash location_based_services Coldwell_Banker precision target_marketing playbooks sponsored_content marketing Netflix offensive_tacticshttps://pinboard.in/https://pinboard.in/u:jerryking/b:11afc682de3e/McDonald's Deborah Wahl: Marketing Is About Context, Not Screen |2017-01-21T04:15:55+00:00
http://www.geomarketing.com/mcdonalds-deborah-wahl
jerrykingMcDonald's contextual marketing location_based_services data digital_strategieshttps://pinboard.in/https://pinboard.in/u:jerryking/b:d516ee96618d/a16z Podcast: Ben and Marc Explain (Practically) Everything – Part 1 – Andreessen Horowitz2016-12-10T05:36:39+00:00
http://a16z.com/2014/08/25/a16z-podcast-ben-and-marc-explain-practically-everything-part-1/
jerrykingAndreessen_Horowitz scaling start_ups marketing partnerships expansions growthhttps://pinboard.in/https://pinboard.in/u:jerryking/b:3ead79726257/How To Measure The Effectiveness Of Marketing Campaigns2016-11-23T21:39:41+00:00
https://www.cleverism.com/how-to-measure-effectiveness-of-marketing-campaigns/#comments
jerrykingcampaigns marketing effectiveness measurements metrics Flybitshttps://pinboard.in/https://pinboard.in/u:jerryking/b:b8860a3f22e5/5-Step Primer to Entering New Markets2016-10-22T12:26:18+00:00
http://www.inc.com/karl-and-bill/5-step-primer-to-entering-new-markets.html
jerrykingmarketing growth core_businesses market_entry new_markets capabilities frameworks market_definition market_analysis self-assessment market_opportunities market_assessment generating_strategic_options assessments_&_evaluations opportunities Michael_McDerment primers self-appraisalhttps://pinboard.in/https://pinboard.in/u:jerryking/b:bdbeeb3de907/Five Reasons Your Company Doesn't Have a Blog2016-10-18T12:43:12+00:00
http://www.artofmarketing.ca/blog/marketing-and-sales/five-reasons-company-doesnt-blog/
jerrykingblogs blogging marketing personal_brandinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:6c4a269e47f1/Spin : how politics has the power to turn marketing on its head : Veroni, Clive, 1956-, author. : Book, Regular Print Book : Toronto Public Library2016-09-14T18:04:15+00:00
http://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM3027100&R=3027100
jerrykingbooks political_campaigns politics marketing massive_data_sets Communicating_&_Connecting public_relations advertisinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:134942ddca19/Driscoll’s Aims to Hook the Berry-Buying Shopper - The New York Times2016-09-08T04:32:10+00:00
http://www.nytimes.com/2016/09/07/business/driscolls-aims-to-hook-the-berry-buying-shopper.html
jerrykingDriscoll's marketing fresh_produce perishables fruitshttps://pinboard.in/https://pinboard.in/u:jerryking/b:c97f33066b64/Go to-market strategy for B2B SaaS companies2016-09-06T20:44:44+00:00
http://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies
jerrykingmarketing strategy B2B SaaS Flybitshttps://pinboard.in/https://pinboard.in/u:jerryking/b:2a25a8623926/HOW TO: Land a Business Development Job2016-08-15T22:54:12+00:00
http://mashable.com/2010/11/13/biz-dev-tips/
jerryking>always-on<< positions?
Mashable interviewed six experts in the field at various stages in their careers to get their tips on what it takes to become a business development professional at technology companies and startups.
Biz Dev ProsHere is some background information on these six seasoned business development professionals.
Charles Hudson: Newly turned entrepreneur Charles Hudson was the vice president of business development at Serious Business, a top social game developer acquired by Zynga in February. Previous engagements include senior business development positions at Gaia Online and Google. Hudson also produces two conferences focused on gaming: Virtual Goods Summit and Social Gaming Summit. Hudson is now co-founder of Bionic Panda Games.
Jesse Hertzberg: Hertzberg is the former vice president of operations and business development at Etsy, the immensely popular social commerce site for handmade and vintage items now valued at close to $300 million. Hertzberg currently advises a number of startups, including Squarespace, and is the founder of BigSoccer.
Matt Van Horn: Van Horn is the vice president of business development at the super stealth startup Path. His past jobs include more than three years working in business development for Digg, as well as a four-year stint with Apple while attending college.
Tristan Walker: Walker is the up-and-coming investment-banker-turned-tech-star heading Foursquare’s business development efforts. Walker is directly responsible for coordinating a majority of the trendy startup’s biggest strategic partnerships. This role has also brought considerable visibility to Walker, who’s been featured in Vibe Magazine, as well as named in The Hollywood Reporter’s Digital Power 50 list, Black Enterprise’s 40 Next list and Mediaweek’s 50:20 to Watch list.
Jason Oberfest: Oberfest is the vice president of social applications at game developer Ngmoco, which was recently acquired by DeNA for $300 million with a potential $100 million more in post-acquisition bonuses. Prior to joining to Ngmoco, Oberfest was the senior vice president of business development at MySpace, and before that the managing director of business development at Los Angeles Times Interactive.
Cortlandt Johnson: Johnson is the chief evangelist at SCVNGR and actively works to recruit businesses to participate in the startup’s rewards program. Johnson also co-founded DartBoston, an event-centric community designed to connect entrepreneurs and professionals in the Boston area.
Education and Internships
What undergraduate school should I attend? Do I need to go to grad school? What about internships? These are all questions you’re likely to face as you explore a future in business development. The esteemed professionals we interviewed all have backgrounds of varying degrees, so we asked for their input on these subject matters.
Walker’s own personal story is perhaps the most unique example of how to come by a business development position. While certainly making his mark in business development now, Walker initially pursued a career on Wall Street before packing it up and heading to Stanford Graduate School of Business, a shift that pushed him in the tech direction.
All things considered, does Walker recommend internships? “Certainly depends,” he says. However, based on his own internship experiences, “if you want to work in tech long term, interning at an investment bank may not make the most sense,” he jokes.
Hertzberg is a big proponent of internships. “Interning is the best job interview you can ever get, and is critical to beginning to build your professional network. Some of my favorite professional relationships are with folks who once interned for me,” he says.
Johnson suggests going after internships that >> push you outside your comfort zone<<. “The goal of my internships was to learn how to interact with all kinds of people. I always went after positions that forced me into different types of situations, whether they be social or otherwise,” says Johnson.
Grad school is something Walker has a bit more conviction about. In his words, “B-school” is “very important … not only for the skills (i.e. accounting, finance, operations, etc.) that could be beneficial for all managers to comprehend long term, but also for the softer skills of ‘people management.’”
Oberfest found an immediate opening in the biz dev field right as he was starting out. “I was fortunate to get my career started at the beginning of the first Internet boom, so for me it was trial by fire,” he explains.
If you’re on the fence about grad school, consider the following statement from Oberfest. “Grad school can help, but [it] is not a requirement. Good knowledge of the mechanics of deals — how to structure and negotiate deals — is an important component of the job and an MBA or JD can certainly help there, but I think the single most important attribute of an exceptional business development person is good product intuition.”[jk: being product-orientated}
Van Horn is also proof that graduate degrees aren’t absolute requirements. “I’ve never attended graduate school, but if you’re able to attend a top tier school, I hear you build an incredible network for life,” he says.
Instead, Van Horn spent his undergraduate college years working for Apple. “It’s very powerful to have a big brand behind your resume,” Van Horn shares. “I worked for Apple for four years doing campus marketing while in college and it helped a lot.”
For Hertzberg, his MBA, “was worth half of what I paid for it, as I already had a business background.” But, he says, “The network is why you go and, yes, that has been worth its weight in gold.”
Required Reading
All of the professionals we talked to strongly advocate that those aspiring to work in the field read up on mentors past.
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi is Van Horn’s personal favorite read.Johnson, who also recommends Never Eat Alone, finds Tim Sanders’s Love is the Killer App: How to Win Business and Influence to be an important read as well.Walker suggests that business development professionals-in-training pick up a copy of Influence: The Psychology of Persuasion by Robert Cialdini.Unfortunately, it takes more than a few good books to read your way to success. Hertzberg recommends an aggressive approach to ongoing education that entails consuming as much information as possible.
“Read industry rags voraciously and know who is starting up, who is funded, who is growing, who is cutting what deals, etc.” he says. “Have a deep and holistic understanding of the industry and marketplace beyond just your company’s focus.”
Hudson strongly advises that, “all BD people, especially start-up BD people, should read Steve Blank’s work on customer discovery. That’s a big part of your job.” You might also want to start by reading Hudson’s own in-depth article on what being the “business guy” at a startup entails.
Must-Have Qualities
If you want to work in business development, and do so successfully, these experts agree that there’s one thing you absolutely need — a tangible passion for product.
In actionable terms, Walker describes this as a “tireless hustle.” Van Horn agrees. “I think you need to be passionate and have hustle,” he says.
Van Horn also recommends being an “early adopter of interesting products. If you’re looking for a technology job, make sure you use every awesome sounding new product you read on Mashable.”
Those best suited for business development roles are the make-it-work types, says Johnson. “The most successful people I’ve met are those who know how to quickly adapt and hustle to find ways to overcome any obstacles put in their way,” he advises.
Oberfest believes these three qualities are key: the ability to “quickly read people,” innate negotiation sensibilities and an appreciation for long-term relationships.
Hertzberg reminds that “you have to like people,” if you want to do well in a biz dev role.
Hudson agrees and points to human-to-human interaction as a huge part of the job. “If you want to go into business development, I think you have to be good at dealing with and understanding people. If you’re not comfortable with interpersonal communications and relationship management, it probably isn’t the right job for you,” he says.
On the flip side, Walker says that those possessing a “lack of humility” are least suited for biz dev positions. In a similar vein, Hertzberg says, “Be humble. Always represent your company’s brand faithfully. Constantly work to enhance and preserve that brand. Remember that your personal brand will never be bigger than your company’s.”
Getting Your First Biz Dev Job
For those just looking to get their foot in the door somewhere, knowing the answer to the question, “How does one get a biz dev job?” is of the utmost importance. We posed this particular question to our professionals, who all have slightly different, but uniquely encouraging takes on how and where to get started.
“For me it started with just recognizing the pretty significant business opportunity at a startup that I was already passionate about,” says Walker. “It always starts with product, then recognizing the opportunity on top of that.”
If you’re still an entry-level professional, Oberfest recommends not taking a job in business development at first, but rather in product management.
“I would first go work as a product manager in the industry you are passionate about, or perhaps even work as an engineer if you are technically inclined. Develop skills that help you understand how to build the kind of products you want to represent as a business developer. That experience will enable you to conceive of deals that create real value for both sides,” he says.
As a hiring manager, Oberfest also shares that, “In interviewing BD candidates, I look for good product intuition first [jk: being product-orientated]. Everything else follows.”
Oberfest’s words on pursuing non-business development positions at first, ring true in Johnson’s history. “Looking back, I think the one job that has helped me the most from a business development standpoint was working in the bag room at a country club during high school. I was forced to learn how to remember names, build rapport, and develop long-term relationships,” recalls Johnson.
If you’re still young, Hertzberg encourages you to go work for a startup. “Go to a startup and be a jack of all trades, learning as you go. Build mentoring relationships to get up to speed as quickly as possible, and be sure to acknowledge what you don’t know.”
Hertzberg, too, recommends the product route. “I came up through the product ranks and I highly recommend that because you’ll have both the internal credibility you need to get stuff done and the experience to know what’s doable and how quickly,” he explains.
Getting the biz dev job you want might not be as complicated as it seems — though it will require some very aggressive behavior. “Business development is all about relationship building,” says Johnson. “So get out from behind your computer and start talking to people in positions that you’d like to have one day.”
Van Horn concurs. “The best way to get an internship (or a job) is to target individuals and tell them why they can’t live without you,” says Van Horn.
In fact, this is exactly what he did to secure his previous position at Digg. “When I graduated college in 2006, it was a crazy dream to move to the Bay Area and join a tech start-up. So I took it upon myself to stalk Kevin [Rose] and crew repeatedly,” he wrote in a note to his former co-workers.
Van Horn tells Mashable, more specifically, “When I decided I wanted to join Digg, they were only hiring engineers and I was a recent marketing major graduate. I strategically would show up at events where I knew the CEO was going to be just to introduce myself. From that point on, I would not leave the CEO alone until they created a position for me.”
Hudson has some more tactical advice on the subject matter. “I think that the best way to find a business development job is to find a company where licensing or distribution is key to the strategy,” he says. “If you’re new to the function, starting at a larger company where you get to see (as opposed to lead) lots of deals is a good way to get a handle for what the job requires.”
Lead Gen, Motivation and Networking
There don’t seem to be any cheap and easy strategies for success on the business development career track. In fact, quite the opposite appears to the case. The consensus among the experts we talked to seems to be that you’ll need to put the time and energy into becoming a masterful networker.
Thankfully, networking is “a skill that can be learned,” according to Hudson. “A lot of good networking is the ability to listen and ask good questions. The other thing that’s critical is a good memory — the ability to remember names, where you met, and what you talked about last time is actually a great skill.”
When it comes to finding and/or contacting leads, Oberfest had this to say: “Build credibility one relationship at a time, then ask those contacts to make introductions for you. It may feel like a long process, but it will serve you well long-term.”
Walker concurs. He says the right way to approach someone is through a referral.
Hudson recommends you “meet people where they are” and actually pick up the phone. “I think the phone is underutilized by most people — you can get a lot of clues on the phone that you don’t get on e-mail. And it’s really easy to be misunderstood in written communication,” he says.
Just don’t force the issue. “If someone is not a phone person, don’t continue to call them — go with whatever works best for the other person,” advises Hudson.
The notion of putting in the work now for pay-off moments later was also a recurring theme in these interviews.
Hertzberg echoes the others with this statement: “Get to know lots and lots of folks up and down the food chain. This means drinking a lot of coffee and always genuinely offering advice, introductions, whatever, without thought of personal gain. Similarly, know the influencers, inside and outside your organization. All of this will come to bear when you need an intro somewhere.”
These day-to-day tasks can be daunting and tiresome in repetition. If your motivation ever wanes, Johnson suggests you stop and “celebrate the small victories. The end goal is definitely the big win, but get excited when you overcome the small hurdles along the way.”
Of course, rejection is to be expected, but Hudson encouragingly reminds us that, “it hurts a lot less with each no.” He also has some practical advice for how to troubleshoot continual “no” responses.
“Ask yourself some questions. Are people saying no to you or what you’re pitching? Is there a consistent pattern of rejections? If so, can you change the pitch or offering in response? Continuing to do the same thing in the face of repeated no answers can mean that your strategy or pitch isn’t resonating with the audience. Take a few calls to try something different to see if that works,” advises Hudson.
On the subject of networking at events, Van Horn has some very specific advice.
“At every event, your goal should be to meet as many people as possible, leave with at least their name (so you can look them up) and one unique thing you spoke about. Then the magic is all in the follow-up. If there’s meaning behind the relationship, follow-up with a three sentence e-mail and mention the unique thing you spoke about that will spark their memory of the conversation. If there’s reason to deepen the relationship, then follow-up with a beer, coffee or meal meeting,” he recommends.
Van Horn also suggests using, “What’s your story?” as an opening line — it’s a tip he picked up from Brian Wong, CEO of Kiip. “This question opens the person you’re talking to to have the freedom to come up with a clever explanation of themselves,” he says.
Johnson’s event networking strategy is very much in the same vein. “Ask as many questions about the person you’re talking to as possible,” he advises. “People love talking about themselves and if you can get them talking about themselves a lot, they’ll love you!”
Business Development Job ListingsEvery week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the business development job opportunity from the past two weeks to get you started. Happy hunting!
VP of Sales at Mashable in New York, NY.Regional Sales Manager for NYC at Widgetbox, Inc. in San Francisco, CA.Audience Development Manager at UGO in New York, NY.Digital Sales Account Executive at AMP Agency in Boston, MA.More Job Search Resources from Mashable: - 5 Ways to Get a Job Through YouTube - 10 Tips for Aspiring Digital Marketers - HOW TO: Land a Career in Digital Public Relations - 10 Tips For Aspiring Community Managers - 5 Tips for Aspiring Social Media Marketers
Images courtesy of Flickr, usr.c, chotda, MarcelGermain, Lucius Beebe Memorial Library, Caro Wallis and courtesy of iStockphoto, travelphotographer.
Reviews: Digg, Flickr, Google, Internet, Mashable, MySpace, SquareSpace, iStockphotoMore About: business development, career, career guidance, career hunting, careers, charles hudson, cort johnson, jason oberfest, jesse hertzberg, job search, job search series, MARKETING, matt van horn, tristan walker
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]]>business_development job_search social_media social_networking marketing tristan_walker via:sfarrar thinking_holistically top-tier the_single_most_important product-orientated Etsy social_ecommerce pushing_beyond_one's_comfort_zone always-onhttps://pinboard.in/u:jerryking/b:321183123542/Building Consumer Awareness: How to Talk to People Who Don't Know They Need You - Moz2016-07-08T19:47:20+00:00
https://moz.com/blog/building-consumer-awareness
jerrykingawareness marketing Dyson problem_awareness consumer_awareness James_Dyson visibilityhttps://pinboard.in/https://pinboard.in/u:jerryking/b:65e0f8a90913/Contextual | Street Fight2016-07-07T04:34:12+00:00
http://streetfightmag.com/?s=contextual
jerrykingcontextual marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:a18bac8758fa/How To Utilize Real-Time Data In Your Marketing Efforts - Forbes2016-06-15T18:19:08+00:00
http://www.forbes.com/sites/ajagrawal/2016/01/13/how-to-utilize-real-time-data-in-your-marketing-efforts/#2d9416b0f325
jerrykingreal-time marketing datahttps://pinboard.in/https://pinboard.in/u:jerryking/b:5045e5906ea4/Pragmatic Marketing Framework2016-05-24T04:16:27+00:00
http://mediafiles.pragmaticmarketing.com/pdf/PragmaticMarketingFramework.pdf
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http://pragmaticmarketing.com/about-us
jerrykingbrochures marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:8cc068d04b9e/Pragmatic Marketing Framework2016-05-24T04:09:15+00:00
http://pragmaticmarketing.com/about-us/framework
jerrykingmarketing frameworks strategy executionhttps://pinboard.in/https://pinboard.in/u:jerryking/b:69f736723dd2/Measuring marketing’s worth | McKinsey & Company2016-05-10T02:53:20+00:00
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/measuring-marketings-worth
jerrykingmarketing measurements ROI McKinseyhttps://pinboard.in/https://pinboard.in/u:jerryking/b:ecee439f84be/Email Guide for Retailers2016-05-09T00:39:00+00:00
https://www.evernote.com/Home.action#n=a3677af6-ceea-41a2-860e-2f94f51063bb&ses=4&sh=2&sds=5&
jerrykinge-mail retailers marketing howtohttps://pinboard.in/https://pinboard.in/u:jerryking/b:c8c1c21b2f3f/The Long Game: How to Market a Losing Team | Full Sail University Blog2016-04-24T12:58:51+00:00
http://www.fullsailblog.com/the-long-game-how-to-market-a-losing-team
jerrykingmarketing sports LBMAhttps://pinboard.in/https://pinboard.in/u:jerryking/b:6424e6d6264c/Sports Marketing: How The Milwaukee Brewers Drive Fan Engagement | momentology2016-04-24T11:30:06+00:00
http://www.momentology.com/6016-sports-marketing-case-study-milwaukee-brewers/
jerrykingsports marketing MLB fans engagement fan_engagement LBMAhttps://pinboard.in/https://pinboard.in/u:jerryking/b:69a15cd067a0/Here Come the Marketing Bots2016-04-09T17:48:10+00:00
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jerrykingbots chatbots instant_messaging mobile_applications artificial_intelligence personal_assistants virtual_assistants marketinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:01f29b01ea55/Winning in the Business of Sports2016-04-07T02:04:02+00:00
https://www.atkearney.com/communications-media-technology/winning-in-the-business-of-sports/full-report
jerrykingA.T._Kearney sports marketing ecosystems frameworks entertainment_industryhttps://pinboard.in/https://pinboard.in/u:jerryking/b:2a99c7762224/The Sweet, Simple Advantages Of SMS Marketing | Dx3 Digest2016-03-29T14:21:52+00:00
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jerrykingMobileXCo LBMA marketing location_based_services SMShttps://pinboard.in/https://pinboard.in/u:jerryking/b:5fc43844a9f4/Marketing Strategy - Event Marketing Can Help You Supersize Your Sales : MarketingProfs Article2016-03-22T03:13:49+00:00
http://www.marketingprofs.com/opinions/2015/28019/event-marketing-can-help-you-supersize-your-sales
jerrykingmarketing event_marketing saleshttps://pinboard.in/https://pinboard.in/u:jerryking/b:99a8b81e4046/The Woman on the Olympics Marketing Hot Seat - WSJ2016-03-04T09:53:50+00:00
http://www.wsj.com/articles/the-balancing-act-of-olympics-marketing-1456110317
jerrykingsports_marketing marketing women ideas LBMA Industrial_Internet sensorshttps://pinboard.in/https://pinboard.in/u:jerryking/b:25787a4b9720/Marketing in the Moments, to Reach Customers Online - The New York Times2016-02-05T19:06:20+00:00
http://www.nytimes.com/2016/01/18/business/media/marketing-in-the-moments-to-reach-customers-online.html
jerrykingintentionality immediacy GPS location_based_services LBMA advertising instant_gratification purchase_decisions brands branding marketing ephemerality impulse_purchasing contextual Ram_Charan P&G real-time Flybits moments linearity seminal_moments chronological kairos Greek customer_data ethnographyhttps://pinboard.in/https://pinboard.in/u:jerryking/b:0202998d9dbc/Enteprise PVR: A game-winning touchdown for PlaceIQ | Evernote Web2015-12-16T14:28:40+00:00
https://www.evernote.com/Home.action?offer=www_menu#n=88321b60-c433-4505-b9f9-96fe872f3462&ses=4&sh=2&sds=5&
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