Pinboard (jerryking)
https://pinboard.in/u:jerryking/public/
recent bookmarks from jerrykingIf You Really Want to Be Customer-Centric, Stop Doing What You're Doing2020-10-27T22:46:43+00:00
https://www.inc.com/tim-leberecht/if-you-really-want-to-be-customer-centric-stop-doing-what-youre-doing.html?cid=search
jerrykingbrands customer_centricity design_thinking ethnography experience_economy listening overquantification Peter_Drucker thick_data stop_doinghttps://pinboard.in/https://pinboard.in/u:jerryking/b:7e153da01938/Physical stores fight Amazon with tech makeover2019-08-22T20:48:27+00:00
https://www.ft.com/content/56129116-c37d-11e9-a8e9-296ca66511c9
jerrykingAmazon b8ta bricks-and-mortar differentiation e-commerce experiential_marketing Faire foot_traffic Forerunner future Hero insights in-store iPad Kirsten_Green LVMH mobile_applications Nike personal_shoppers personalization physical_retail retailers start_ups tools experience_economy contra-Amazonhttps://pinboard.in/https://pinboard.in/u:jerryking/b:625f8eba9880/Always seek out novelty — even at home2019-04-27T06:53:07+00:00
https://www.ft.com/content/ec2e2818-6676-11e9-a79d-04f350474d62
jerrykingalgorithms creativity creative_renewal economists fresh_eyes habits insta-bae mybestlife novelty non-routine Tim_Harford unpredictability experience_economy holidays Japan travel compression vacations Slow_Movement books variety categorization ex_post_factohttps://pinboard.in/https://pinboard.in/u:jerryking/b:260c748e903d/How business is capitalising on the millennial Instagram obsession2018-07-13T15:58:46+00:00
https://www.ft.com/content/ad84c9d0-8492-11e8-96dd-fa565ec55929
jerryking>memorable event<< . . . ” These experiences were, they went on, “inherently personal, existing only in the mind of an individual who has been engaged on an emotional, physical, intellectual or even spiritual level”.
This was seen as the logical next step from the service economy, itself an evolution from the industrial economy and, prior to that, the agrarian economy....In Japan, notoriously long working hours have made time-poverty one of the defining features of the country’s leisure sector. The market has responded, over many decades, by refining and packaging experience in the most efficient, deliverable way......The millennial generation — and the growth of social media — has taken this economy in some unexpected directions. Instagram is to thank for the birth of “Oshapiku” — a compound of “oshare” (fancy) and “picnic”, where the emphasis is on meeting up, dressing up and engaging in the most photogenic picnic imaginable......“Experiences are king,” the consultancy McKinsey stated last year in a report arguing that, “in recent years, faced with the choice of buying a trendy designer jacket or a shiny new appliance or of attending a show, consumers increasingly opt for the show and, more broadly, for experiences with their friends and families.”.......Japan’s experience economy has evolved along two distinct avenues. On one side an already fully fledged leisure, dining and hospitality sector has sought ever more inventive ways of packaging experience — from hotels staffed by robots and limited-edition Shinkansen bullet trains fitted out with Hello Kitty decor to many of the country’s aquariums offering the opportunity to camp overnight surrounded by the relaxing pulsations of bioluminescent jellyfish.
The other side, says Mori, has to an extent developed as a branch of Japan’s “otaku” culture. This originally referred to the obsessive focus on particular areas of popular culture such as animation, video games or comics but is now more generally applied to a tendency to single-minded connoisseurship......“There are actually three sides to the experience economy in cosplay,” says Eri Nakashima, the manager of the Polka Polka second-hand cosplay costume store in central Tokyo. “There is the basic passion for becoming a different character from the one you are in everyday life; there is the participation in a community that shares that; and there is the creativity of making the costume perfect.”
This notion of community has become a pattern of growth for the experience economy. .......Shopping remains a huge draw for these tourists: the country’s retailers continue to thrive on the high average spending (£1,000) of middle-class visitors from China, Taiwan, Vietnam and elsewhere. But, by the end of 2017, when the government’s target was obliterated and 28 million tourists arrived during one year, it was clear that Japan’s long history of perfecting short, sharp experiential offerings — from onsen springs to pancakes — had won a new generation of admirers from overseas....Japan’s tendency towards connoisseurship — part of the reason that queueing for an experience is often regarded as a necessary ingredient to enjoyment — continues to be a powerful part of its appeal. The country’s manufacturers have long made a fetish of >>monozukuri<< — the quality of “thing-making” artisanship — to actively encourage people to own more stuff. But today the instinct to collect and accumulate things has, she says, been replaced by a desire to collect and accumulate experiences — and, in time-honoured Japanese fashion, to building ever larger libraries of images......Japanese companies Canon, Olympus, Konica, Minolta and Nikon were some of the most successful camera makers on the planet: the passion behind them was not just about the physical machinery but about a recognition that picture-taking dramatically enhances the consumption of experience....Insta-bae became not just a description of something you had seen but an explicit target to seek out. The experience economy, says Harada, is increasingly built around people going in search of experiences that are insta-bae.
]]>cosplay experiential_marketing experience_economy image-driven Instagram Japan Japanese millennials novelty self-absorbed connoisseurship end_of_ownership Joseph_Pine James_Gilmore artisan_hobbies_&_crafts bellwethers single-minded_focus visual_culture craftsmanship obsessiveness fetishization cameras imagery picture-taking memorableness monozukuri perfectionhttps://pinboard.in/https://pinboard.in/u:jerryking/b:689f5f4dd9ae/Frosted Flakes as Dining Event: Welcome to the Experience Economy - WSJ2016-06-29T03:54:26+00:00
http://www.wsj.com/articles/frosted-flakes-as-dining-event-welcome-to-the-experience-economy-1467131337
jerrykingbreakfasts cereals yogurt experience experiential_learning CPG Chobani experiential_marketing customer_insights restaurants creativity brands Kellogg experience_economyhttps://pinboard.in/https://pinboard.in/u:jerryking/b:92a97406087d/Don’t sell a brand. Tell a story - The Globe and Mail2015-03-18T00:57:29+00:00
http://www.theglobeandmail.com/report-on-business/careers/management/dont-sell-a-brand-tell-a-story/article23411833/
jerrykingHarvey_Schachter branding brands storytelling 19th_century authenticity Bloomberg Burberry craftsmanship emotional_connections immersive music RFID soul-enriching whispering Joseph_Pine James_Gilmore experience_economy fascinationhttps://pinboard.in/https://pinboard.in/u:jerryking/b:97596dddde03/The Coming Battle for Customer Information2013-03-11T00:18:14+00:00
http://contentmarketingpedia.com/Marketing-Library/Quotes/The_Coming_Battle_for_Customer_Information.pdf
jerrykingHBR services middlemen intermediaries privacy personal_data consumers consumer_activism mydata data competingonanalytics Intuit Freshbooks Joseph_Pine James_Gilmore experience_economy customer_datahttps://pinboard.in/https://pinboard.in/u:jerryking/b:eea63e68067c/The Experience Economy - NYTimes.com2011-02-16T15:48:34+00:00
http://www.nytimes.com/2011/02/15/opinion/15brooks.html?_r=1&src=me&ref=homepage
jerrykingDavid_Brooks book_reviews books economic_stagnation downward_mobility economists economic_downturn the_Great_Decoupling slow_growth '70s experience technological_change experience_economy Tyler_Cowen technological_revolutionshttps://pinboard.in/u:jerryking/b:9188f148ff87/The 100 Best Business Books of All Time: More on The 100 Best Archives2009-05-23T12:14:13+00:00
http://100bestbiz.com/more-on-the-100-best/
jerrykingbooklists business book_reviews Harvey_Schachter best_of books Joseph_Pine James_Gilmore experience_economyhttps://pinboard.in/u:jerryking/b:1acb35d78320/