https://pinboard.in/u:jerryking/public/ recent bookmarks from jerryking 2019-05-05T21:03:00+00:00 https://www.ft.com/content/af97c1cc-6e85-11e9-bf5c-6eeb837566c5 jerryking>mass media<<.' We know that >>mass media<< is [declining] every day,” “And if an advertising agency wants to have a future, data is absolutely indispensable.” the advertising industry was undergoing a “metamorphosis” that required big bets.......As consumers shift attention away from pricey television commercials and towards the internet, where Facebook and Google dominate, the industry is more “math men” than mad men......In light of digital >>disruption<< Publicis, the world’s third-largest advertising agency by revenues, has made a big bet on data. In April the company made its largest acquisition with the purchase of Epsilon, a digital marketing company owned by Alliance Data Systems......Like its rivals WPP and Omnicom, Publicis is >>under pressure<< as Facebook and Google have >>disintermediated<< the traditional agency model. The two tech groups account for two-thirds of digital advertising sales in the US.....The industry has been consolidating as traditional agencies look to position themselves as data analytics gurus who can help brands target shoppers online. Last year Interpublic bought data business Acxiom for $2bn, while just last month buzzy agency Droga5 sold itself to Accenture......Despite lingering fears that an economic slowdown is looming, “the situation is much better now,”.... making the Epsilon decision easier. “The fastest-growing segment [i.e. = "high-growth"] in our industry is data, technology, internet. Period. All the rest is suffering.” ]]> advertising advertising_agencies analytics big_bets data decline disruption disintermediation Epsilon Facebook Google Interpublic marketing mathematics Maurice_Lévy Omnicom Publicis WPP Mad_Men mass_media high-growth under_pressure https://pinboard.in/ https://pinboard.in/u:jerryking/b:9f1c4f47dbb9/ 2018-07-05T17:08:49+00:00 https://www.economist.com/finance-and-economics/2018/04/05/insurance-and-the-gig-economy jerryking>Airbnb<< makes payouts itself. Curtis Scott of >>Uber<< boasts that the firm is “perhaps the most educated purchaser of insurance ever”. It does a lot of the calculations for pricing and >>underwriting<< its insurance risk, and has a potential sales platform in the form of its app. For Uber and its peers, the next step could be to expand their gig offerings into insurance.]]> gig_economy insurance freelancing Uber disintermediation Airbnb self-insuring underwriting https://pinboard.in/ https://pinboard.in/u:jerryking/b:0aacaff8ddef/ 2018-04-13T19:17:07+00:00 https://www.economist.com/news/business/21739758-advertising-agencies-are-under-pressure-change-archaic-and-inefficient-elements-their jerryking>duopoly<< of >>Google<< and >>Facebook<<. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. They are **cutting spending** on advertising services, and also building more capabilities in-house. Consultancies with digital expertise such as Deloitte and Accenture are competing with agencies, arguing that they know how to connect with consumers **better, and more cheaply**, using >>data<<, >>machine learning<< and app design.......This month Marc Pritchard, chief brand officer of P&G, criticised their (i.e. the ad giants) model as a “Mad Men” operation that is “>>archaic<<” and overly complex in an era when campaigns and ads need to be designed and refined quickly **across lots of platforms**. Technological forces are buffeting this model. (1) The first big challenge is >>disintermediation<<. Despite the growing backlash against the tech giants, Google and Facebook make it easy for firms big and small to advertise on their platforms and across the internet via their powerful ad networks. (2) The second headache is the rise of >>ad-free<< content for consumers, especially on Netflix, and the corresponding disruption of >>ad-supported<< television, which has declining viewership globally. (3) Third, Amazon’s e-commerce might, and the growing clout of internet-era >>direct-to-consumer<< upstarts, have weakened the distribution muscle and pricing power of the advertising giants’ biggest clients.....cost discipline among clients is driven partly by the influence of thrifty private-equity investors like >>3G<<, the Brazilian owner of AB InBev, the world’s largest brewer......Sir Martin argues that the budgetary pressures that have forced his clients to cut back on advertising are a cyclical problem, not like the structural challenges posed by technological disruption. In private, however, a senior executive at a rival ad-holding firm rejects much of this optimism. Technological disruption and disintermediation, he says, will only deepen. The efficiency of targeted digital ads means companies can spend less for the same outcome in branding. ....The advertising firms are responding by hiring away talent, acquiring businesses (in 2015 Publicis bought Sapient, a digital consultancy, for $3.7bn) and gradually changing how they make money. Their plans mostly boil down to two things: investing in digital services and consolidating their collections of businesses so that they can provide a range of services to one client more cheaply under one account.]]> advertising economics marketing advertising_agencies Martin_Sorrell WPP competitive_landscape P&G Unilever disruption Deloitte Accenture Publicis Omnicom via:sparkey ad-tech programmatic Google Facebook Amazon digital_strategies direct-to-consumer ad-free ad-supported archaic cross-platform data disintermediation duopolies machine_learning Mad_Men pricing_power better-faster-cheaper 3G_Capital spending_cuts https://pinboard.in/u:jerryking/b:629fb366f446/ 2015-11-30T18:43:27+00:00 http://www.pma-anz.com/userfiles/files/Career%20Pathways%20Projects%202013/Lance%20Knyvett%20-%20PMA%20-%20Supply%20Chain%20Report%20(2).pdf jerryking supply_chains fresh_produce OPMA disintermediation AmazonFresh e-commerce wholesalers B2B https://pinboard.in/ https://pinboard.in/u:jerryking/b:a00ac4289f48/ 2014-12-20T19:15:50+00:00 http://www.wsj.com/articles/who-needs-amazon-or-wal-mart-china-cuts-out-the-middleman-1418950309?tesla=y&mg=reno64-wsj jerryking Wal-Mart Amazon China LightInTheBox retailers Chinese e-commerce disintermediation languages multilingual Dennis_K._Berman localization translations data data_driven Beijing shape-shifting cutting_out_the_middleman https://pinboard.in/ https://pinboard.in/u:jerryking/b:90c2cc6a4031/ 2014-12-20T05:18:11+00:00 http://www.theglobeandmail.com/report-on-business/feature-too-big-to-disrupt/article22163574/ jerryking Tim_Kiladze Silicon_Valley banks banking Tangerine Apple PayPal Google Facebook Square public_trust financial_services financial_institutions disruption disintermediation Capital_One customer_loyalty privacy trial_&_error Lending_Club alternative_lenders https://pinboard.in/ https://pinboard.in/u:jerryking/b:817b0114d080/ 2013-12-14T16:54:31+00:00 http://www.theglobeandmail.com/report-on-business/rob-commentary/rob-insight/from-google-wallet-to-bitcoin-banks-grip-on-savers-is-loosening/article15925725/#dashboard/follows/ jerryking banks banking Google Facebook P2P peer-to-peer HSBC disintermediation bitcoin mobile_payments regulations https://pinboard.in/ https://pinboard.in/u:jerryking/b:671457ee5fb2/ 2011-10-22T15:24:08+00:00 http://www.nytimes.com/2007/08/16/business/smallbusiness/16edge.html?ref=goingglobal jerryking China Chinese mergers_&_acquisitions M&A intermediaries disintermediation https://pinboard.in/ https://pinboard.in/u:jerryking/b:f4f9279e4bd5/ 2011-09-25T07:07:16+00:00 http://www.nytimes.com/2011/09/25/technology/internet/lunch-catered-by-internet-middlemen.html?ref=dining jerryking intermediaries San_Francisco disintermediation 5BO delivery food_trucks middlemen small_business new_businesses inexpensive travel_agents https://pinboard.in/u:jerryking/b:d52be5ae914e/ 2009-11-25T04:10:26+00:00 http://proquest.umi.com/pqdweb?did=56807838&sid=6&Fmt=3&clientId=11263&RQT=309&VName=PQDName=PQD&TS=1259121938&clientId=11263 jerryking publishing disintermediation Gadi_Prager https://pinboard.in/u:jerryking/b:70244fa229ec/