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Exodus Problem Solution
2022-11-24T19:46:55+00:00
https://www.slideshare.net/omohout/exodus-problem-solution
jerryking>customer’s worldview< • Encapsulate the value you offer? • Capture what you do? • Highlight the USPs? • Articulate what can be achieved? • State how it will be achieved? • State why it matters? • Use the language of the target group? • Describe the “job be done”? • Easy to understand? • Compelling and concise? • Align with the company DNA? • Honest? • Distinctive enough? • Aligned with your vision? • Long enough to cover the subject? • Short enough to keep it interesting? Does it: Is it:
99. Slack’s >>Value Proposition<< 99© Omar Mohout, 2015 The following memo was sent to the team at Slack by co-founder >>Stewart Butterfield<<: We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system. That’s why what we’re selling is organizational transformation. What we are selling is not the software product—the set of all the features, in their specific implementation—because there are just not many buyers for this software product. (People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.) Source: We Don’t Sell Saddles Here, Medium
100. Slack’s Value Proposition 100© Omar Mohout, 2015 However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers [i.e. = finding new growth among "nonconsumers." ]. That’s why what we’re selling is >>organizational transformation<<. The software just happens to be the part we’re able to build & ship (and the means for us to get our cut). We’re selling a reduction in information overload, relief from stress, and a new ability to **extract the enormous value** of hitherto useless **corporate archives** [i.e. = "business archives"]. We’re selling better organizations, better teams. That’s a good thing for people to buy and it is a much better thing for us to sell in the long run. We will be successful to the extent that we create better teams. Source: We Don’t Sell Saddles Here, Medium.]]>
Stewart_Butterfield hiring-a-product-to-do-a-specific-job selling_the_problem value_propositions emotional_connections value_extraction customer’s_worldview business_archives organizational_transformation pick_causes_bigger_than_yourself non-consumption USP problem_statements
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Companies should learn from history to avoid repeating mistakes of the past
2019-09-28T21:44:01+00:00
https://www.theglobeandmail.com/business/careers/management/article-companies-should-learn-from-history-to-avoid-repeating-mistakes-of-the/
jerryking
best_of books business_archives business_history Canada Canadian Harvey_Schachter history Joe_Martin lessons_learned Michael_Bliss quotes recessions Rotman boom-to-bust dotcom historical_lessons sanitization
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https://pinboard.in/u:jerryking/b:83cc12974246/
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Guyana’s record-keeping leaves much to be desired
2019-04-01T09:40:20+00:00
https://www.kaieteurnewsonline.com/2019/03/31/guyanas-record-keeping-leaves-much-to-be-desired/
jerryking
archives business_archives Guyana history historical_amnesia libraries record-keeping
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Developing the corporate memory: The potential of business archives
2012-08-07T14:19:17+00:00
https://docs.google.com/document/d/1irAH6Q6LAp3Dge8GxzlnWGeSfTg0FO5fXcQUVcbPdNg/edit
jerryking
historians storytelling organizational_culture heritage Rothschilds archives history decision_making business_archives business_history
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History classes that offer management lessons for the present and future; The last word-
2011-07-19T19:20:18+00:00
http://proquest.umi.com/pqdweb?did=2399477611&sid=2&Fmt=3&clientId=58532&RQT=309&VName=PQD
jerryking
organizational_culture lessons_learned case_studies history Tata McKinsey Jim_Collins awareness Indians historical_lessons books business_archives business_history Coca-Cola Dominic_Barton India inspiration Jesuits John_Maynard_Keynes leaders scandals Tetra_Pak long-lived
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FT.com / Management - The corporate memory-makers
2010-01-13T21:32:46+00:00
http://www.ft.com/cms/s/0/c4111d0e-fed9-11de-a677-00144feab49a.html
jerryking
historians storytelling organizational_culture heritage archives history corporate business_archives business_history commemoration
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FT.com / Home UK / UK - A rummage in the corporate attic
2009-03-14T15:33:22+00:00
http://www.ft.com/cms/s/0/f0cfd0a0-58d7-11dd-a093-000077b07658.html?nclick_check=1
jerryking
archives research branding historians storytelling organizational_culture heritage business_archives history commemoration business_history
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