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    <title>How to beat Apple</title>
    <dc:date>2011-04-26T17:51:43+00:00</dc:date>
    <link>http://kottke.org/11/04/how-to-beat-apple</link>
    <dc:creator>infovore</dc:creator><description><![CDATA["Competitors should take a page from Apple's playbook here and be open about stuff that will give you a competitive advantage and shut the hell up about everything else. Open is not always better." If only because: you get a hell of a launch day. (But also because: you'll never promise things you can't deliver).]]></description>
<dc:subject>delivery making openness kottke secrecy</dc:subject>
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