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    <title>PeteSearch: Data is snake oil</title>
    <dc:date>2010-12-03T16:52:41+00:00</dc:date>
    <link>http://petewarden.typepad.com/searchbrowser/2010/12/data-is-snake-oil.html</link>
    <dc:creator>infovore</dc:creator><description><![CDATA["Next time somebody's trying to sell you on the awesomeness of their new data technique, ask to see a prototype. If they haven't got that far, it's snake oil." Everything in this article is, basically, true. It's a really good run-down of all the issues that emerge in the reality of dealing with data-driven products at any scale."
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