Pinboard (guardiantech)

Are operations like Flipboard scams against publishers? >> Talking Points Memo

guardiantech — 2013-10-14T20:46:57+00:00

Josh Marshall, TPM's editor and publisher:

I do think these services [such as Flipboard and Google Currents], as they currently exist are bad for publishers. We give them the entirety of our product - news stories, updates, posts, what-have-you - in exchange for a notional thing called exposure, brand awareness, blah blah blah and in theory or at some point in the future a cut of the ad revenues these services bring in for selling ads on their platforms. The problem is there are no ad revenues that go to the publishers. Where they exist they are literally trivial. The real payoff is supposed to be reach, letting new potential readers know we're out there. In theory, that's particularly important for small publishers like TPM who don't have big budgets for promotional campaigns. You're not going to see a big TPM ad on a bus you see drive by.
But say you find TPM on Flipboard, decide it's great and add it to your viewing routine on Flipboard. Probably you just keep reading us on Flipboard. Clearly you like Flipboard or you wouldn't be using it. So why would you start visiting TPM? You likely won't. That may be great for you. It's definitely great for Flipboard. But is it great for us? Not really.

Never understood why you'd be on a service which holds the users and doesn't pay you.

Wired and The New Yorker pull back on Flipboard >> Advertising Age

guardiantech — 2012-06-25T15:54:34+00:00

Some magazines are developing Flipboard fatigue.
Wired and The New Yorker are suspending efforts to sell ads on the platform and replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles.
"Wired is pulling back," said Howard Mittman, VP and publisher at the magazine. "Our intention is to adapt our model to allow Flipboard users to know what content at Wired is out there. It will have a headline and a sentence leading to a URL. If digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary."
"We're doing the same thing," said Lisa Hughes, VP-publisher at The New Yorker, which like Wired is part of Conde Nast.

Flipboard Adds 1 Million Users Its First Week On The iPhone | TechCrunch

guardiantech — 2011-12-14T22:57:23+00:00

"Only one week after Flipboard’s highly anticipated launch on the iPhone (and iPod Touch), the company is announcing it has added 1 million users to its service and has tripled its engagement. According to the company, that means it now has over 5 million users in total using the app across the iOS platform. "Before last week’s release, Flipboard had registered 650 million flips per month on the iPad. Now it’s trending towards 2 billion flips per month."

Flipboard stakes Its claim as the newsstand of the future >> BusinessWeek

guardiantech — 2011-07-03T17:15:57+00:00

"Flipboard, one of the first iPad applications to take real advantage of the new device’s touch interface to create a kind of digital magazine, released a series of updates and new features Thursday that turn the app into even more of a tablet newsstand."

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