https://pinboard.in/u:earth2marsh/public/ recent bookmarks from earth2marsh 2025-05-03T18:43:08+00:00 https://buttondown.com/artefacts/archive/artefact-248/ earth2marshBateleur was “the itinerant street performer, his folding table strewn with trickster’s tools, entertained crowds in market squares and fairgrounds from the middle ages through the eighteenth century. Cups-and-balls, the world’s oldest magic trick, doubled as a shell game where dupes laid down their money to guess which cup was hiding the ball.” You can imagine them already, can’t you? And how long they have probably practiced tricks, rehearsed their spiel, worked on the act to travel from town to town. Then, something changes. In the 19th century, occultists start to present the bateleur in Tarot as an actual magician, controlling some deep and mysterious powers. This continued into the twentieth century, as Anglo-American Tarot presents the Magician manipulating the elemental forces embodied in the Tarot suit symbols. The magic is presented as a real thing; the resulting power dynamics shift wildly. ]]> tarot marketing thoughtleadership magic https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:82bcf391b79d/ 2024-11-25T03:50:35+00:00 https://techpolicy.press/challenging-the-myths-of-generative-ai earth2marshCompanies marketing technology products and services wield enormous influence over our understanding of things. Marketing can lean into complexity to obscure the challenging aspects of these products or smooth out any rough edges through oversimplification, and the designers of marketing materials play a key role in this process. It isn’t always with ill intent. As a profession, marketing relies on myths to help us understand these technologies, and myths animate how designers imagine these systems. There’s a competing set of interests at play: New technologies need simple metaphors to thrive, but simple metaphors aim to reduce complexity. Meanwhile, corporate boardrooms and founders believe in (or at least invest in) compelling myths and reward communications specialists for reinforcing these myths amongst consumers. Given their origins, these myths inevitably skew to the techno side of techno-social equilibrium. They pollinate the social imagination with metaphors that lead to conclusions, and those conclusions shape a collective understanding. But if we want a socially oriented future for technology, we need myths that animate the social imagination of technology rather than overwrite it.]]> ai marketing myths https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8ef8a8a71f9b/ 2024-09-24T05:51:07+00:00 https://larslofgren.com/forbes-marketplace/ earth2marsh google marketing seo forbes affiliate business https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8102b70c3fe6/ 2024-08-05T01:25:16+00:00 https://caseysoftware.com/blog/developer-relations-a-painful-reckoning earth2marsh]]> devrel marketing trends https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:41e843c3752a/ 2024-02-26T21:44:53+00:00 https://www.newstatesman.com/culture/2024/02/disney-adult-superfan-industrial-complex earth2marshThe cultural critic Henry Giroux, author of The Mouse that Roared: Disney and the End of Innocence (1999), believes that Disney is a “teaching machine” that articulates “strategies of escapism and consumerism that reinforce an infantilised and utterly privatised notion of citizenship”. Disney films, by and large, are not about shared responsibilities, the social contract, human rights struggles, democracy, protests, boycotts or the evils of shopping too much. “Disney cultivates a kind of agency that fits into its market plan,” Giroux tells me. When the company does tackle social issues, it often favours tales of hyper-individualistic heroism over collective action. “Saving people always comes in the form of superhuman powers.”]]> marketing disney consumerism culture https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:c5936e29bc9c/ 2024-02-20T19:46:04+00:00 https://newsletter.goodtechthings.com/p/tech-the-heck-cloudtruth?r=5tfko earth2marshBuilding a prettier dashboard for your config data is a Nice-to-Have. Building a thing that lets you responsibly manage, audit, secure, and version the kind of data that is statistically more likely to take your apps offline than anything else—THAT seems like it could be a Need-To-Have.]]> marketing developer tools productmanagement framing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:5549eaef380a/ 2024-01-28T01:33:18+00:00 https://www.neowin.net/news/microsoft-workers-celebrated-windows-phone-7-rtm-with-iphone-hearses/ earth2marshMicrosoft workers celebrated the release to manufacturing of Windows Phone 7 by parading through their Redmond campus on Friday with iPhone and BlackBerry hearses.]]> iphone Microsoft funeral marketing omgwtfbbq https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:5c19f19708cc/ 2023-12-16T05:33:48+00:00 https://cabel.com/2023/11/06/dak-and-the-golden-age-of-gadget-catalogs/ earth2marshmarketing history computing catalog catalogs https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8b02b81a2c00/ 2023-11-13T19:25:45+00:00 https://buttondown.email/ earth2marsha small, elegant tool that let me collect subscribers and email them easily, with no fuss and at a reasonable price point.]]> marketing newsletter newsletters tools email https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:49e70a59b857/ 2023-10-24T15:40:13+00:00 https://posthog.com/founders/dev-marketing-paid-ads#all-paid-ads-are-basically-the-same earth2marshVery crudely, your ads will have one of two objectives – conversion or awareness. Conversion means that you want people to click on your ad and then do something like sign up for your product. You can define conversion how you like – this is just a typical example. Conversion is easy to measure, which is why marketers like it. However, you are generally only capturing demand from people already aware of your product. Awareness means you want people to see your ad. Maybe they won't click on it – that's ok. Your objective is to just get the word out so that someone is exposed to your product enough times that at some point they Google 'super cool product' and come sign up. Awareness-based ads are a small part of creating demand. This takes more effort to measure, but is totally possible - see below.]]> productmanagement marketing ads developer tools conversion awareness https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:e408996a1f46/ 2023-03-01T21:28:49+00:00 https://www.youtube.com/watch?v=MUJQKVWF4s4&t=2013s earth2marsh productmanagement positioning marketing sales pitch https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:dd09121b048d/ 2022-09-03T15:38:15+00:00 https://everydeveloper.com/stripe-greatest-success/ earth2marshWith its three-column layout, beautiful design, and quick copy-paste examples, there’s a good reason that Stripe is often the first mentioned in developer experience conversations. The payments API company has made a name for itself with great developer documentation and a product that backs up these expectations. Yet, if we go back to the early days—more than ten years ago, eons in developer time—we’ll find the seeds of their success that are even more worthy of your emulation]]> marketing developers APIs stripe history https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:6dbeb4637962/ 2022-06-02T23:36:40+00:00 https://www.salesforce.com/eu/learning-centre/sales/distribution-channels/ earth2marsh channels marketing distribution strategy gtm https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:0ec756ffd299/ 2022-03-16T01:28:14+00:00 https://medium.com/@mbbroberg/community-metrics-whats-the-roi-of-stickers-640d93b73cd3 earth2marsh stickers roi marketing growth productmanagement https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:059da697b9fb/ 2022-02-09T02:39:03+00:00 https://vidico.com/news/best-explainer-video-examples/ earth2marsh videos examples explaining explainers productmanagement marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:47cbae24f788/ 2022-02-08T02:26:04+00:00 https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds earth2marsh language writing marketing productmanagement design research framing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8798a2aeb860/ 2021-04-30T18:04:42+00:00 https://www.copy.ai/ earth2marsh advertising copywriting marketing writing ai https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:1f7b46a43131/ 2021-03-17T21:23:21+00:00 https://www.useronboard.com/features-vs-benefits/ earth2marsh features benefits onboarding productmanagement tips mario marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:168027c6b985/ 2021-02-23T19:40:11+00:00 https://www.lennysnewsletter.com/p/positioning?s=09 earth2marsh positioning productmanagement marketing https://pinboard.in/u:earth2marsh/b:4f09b0c50450/ 2020-11-28T20:03:54+00:00 http://hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names/ earth2marsh branding naming marketing names https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:e5c0a2e76554/ 2020-07-17T00:59:01+00:00 https://www.lennyrachitsky.com/p/how-the-biggest-consumer-apps-got earth2marsh startups acquisition users marketing customers https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:0098d1a18b31/ 2019-09-20T20:52:54+00:00 https://www.mobilize.io/blog/using-fomo-to-boost-engagement-in-your-community earth2marsh fomo marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:c64c2d2c3755/ 2019-01-25T23:43:57+00:00 https://www.youtube.com/watch?v=G7yGNyQ75zU earth2marshmarketing video self apigee https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:ca08fe4f8896/ 2018-11-12T20:10:00+00:00 https://slackhq.com/digital-transformation-means earth2marsh marketing digital transformation slack https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:673ebee79e00/ 2017-08-29T16:28:34+00:00 https://www.nemil.com/mongo/3.html earth2marsh marketing mongo mongodb developers advocacy https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:a5f3d83bf0b4/ 2017-08-09T21:33:06+00:00 https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 earth2marsh marketing sales presentations pitch pitching slides deck https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:021cb164e128/ 2017-08-05T18:37:29+00:00 http://confirmshaming.tumblr.com/ earth2marsh ux marketing funny patterns dark confirmation confirm shaming https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:49dcf6c9666c/ 2016-08-25T00:45:41+00:00 http://www.forbes.com/sites/stevensavage/2016/06/11/the-non-gmo-food-label-is-a-lie earth2marsh food gmo marketing labels https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:10f4f9b11a44/ 2016-05-05T23:06:34+00:00 https://baremetrics.com/blog/gifs-feature-rollout earth2marsh howto animation marketing gifs animgifs https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:94482bacb6ae/ 2016-04-13T18:49:18+00:00 http://firstround.com/review/From-0-to-1B-Slacks-Founder-Shares-Their-Epic-Launch-Strategy/ earth2marsh slack business startups marketing feedback https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:051032664a4e/ 2015-08-19T15:28:03+00:00 https://www.simple-talk.com/blogs/2008/01/27/microsoft-boy-announces-his-school-homework/ earth2marshhumor parody marketing microsoft pr https://pinboard.in/u:earth2marsh/b:56db91aa6213/ 2015-07-16T17:53:18+00:00 https://moz.com/learn/seo/schema-structured-data earth2marsh seo schemas webdev marketing html https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:1f8080ef4166/ 2015-07-04T22:12:12+00:00 https://blog.kissmetrics.com/stop-comparison-shopping/ earth2marshcompetition copy marketing content strategy https://pinboard.in/u:earth2marsh/b:ca2b8864f272/ 2015-05-12T16:01:11+00:00 https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d earth2marshbusiness marketing slack startups inspiration fit product productmanagement principles https://pinboard.in/u:earth2marsh/b:ecb2586d158c/ 2015-04-12T06:34:28+00:00 https://blog.percolate.com/2015/03/top-1000-posts-linkedin-marketing-analysis/ earth2marsh blogging marketing content linkedin writing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:f19684153503/ 2015-03-02T23:23:53+00:00 http://www.vanksen.com/blog/wwf-guerilla-marketing-to-save-our-planet-china/ earth2marshpollution visualization china exhaust auto visualizations carbon marketing campaign https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:2d1d20e9dc66/ 2015-01-30T01:05:08+00:00 http://www.avantexperience.com/portfolio_intuit.php earth2marsh value differentiation marketing proposition intuit https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:0a3ba4696a2c/ 2015-01-07T00:57:18+00:00 http://unbounce.com/email-marketing/ab-test-welcome-emails/ earth2marsh email marketing activation users customers development welcome testing metrics https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8e2db74c9c71/ 2015-01-07T00:56:28+00:00 https://zapier.com/blog/drip-marketing-campaign/ earth2marsh email marketing activation users customers development https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:a45241373aa6/ 2015-01-07T00:55:44+00:00 http://www.helpscout.net/blog/lifecycle-emails/ earth2marsh email marketing activation users customers development https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:199d3f0f4700/ 2014-09-04T23:52:57+00:00 https://blog.kissmetrics.com/convert-abandoned-visitors/ earth2marsh conversion tools marketing abandonment https://pinboard.in/u:earth2marsh/b:d51bae662bd8/ 2014-07-28T13:09:51+00:00 http://wordnik.github.io/swagger-core/ earth2marsh apis swagger marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:929e91e2d68b/ 2014-04-30T14:53:27+00:00 http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails earth2marsh email marketing testing mailchimp https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:b61e574ea49a/ 2013-11-28T03:26:55+00:00 http://mikethemadbiologist.com/2013/11/26/some-thoughts-on-the-fda-action-against-23andme-com/ earth2marsh genetics fda regulation marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:6b8d09ccbdca/ 2013-11-23T01:57:46+00:00 http://www.neatorama.com/2013/11/22/Interactive-Billboard-Tells-You-Where-The-Airplane-Overhead-is-Going/#!ouTiE earth2marsh branding apis british airways billboard IoT marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:880f778472bb/ 2013-08-28T21:00:48+00:00 http://tomtunguz.com/mobile-reengagement earth2marsh marketing email push open rate conversions mobile apps https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:6a855efb9e7c/ 2013-07-23T20:41:20+00:00 https://blog.mailchimp.com/how-gmails-new-inbox-is-affecting-open-rates/ earth2marsh email marketing open rates mailchimp analysis blog gmail https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:acc9675483a3/ 2012-09-07T23:21:29+00:00 http://www.google.com/insights/consumersurveys/home earth2marshGoogle marketing survey surveys research tool tools https://pinboard.in/u:earth2marsh/b:26c061c47f33/ 2012-05-02T21:45:43+00:00 http://andrewchenblog.com/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/ earth2marsh developer embeds growth marketing startups via:ed_anuff craigslist https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:1379cfdaad5e/ 2012-03-02T16:54:41+00:00 http://scripting.com/stories/2012/02/19/hackathonsAreNonsense.html#ifYouWantAnIdeaOfAnArtThatsLikeMakingSoftwareLookAtFilmAndFoodItsGotALotInCommonWithBothButThereWillNeverBeAJuliaChildOfSoftwareItsNotAnArtWhereYouCanObserveTheCreativeProcessBecauseThatGoesOnInsideTheCreatorsHeadInThatSenseItsLikeFilmAndItsNotAScienceAsSomePeopleSeemToThinkItIsGoodSoftwareMakersAreAlsoJoyousSoftwareIeatersiWeUseTheStuffSoWeKnowWhenItsDoneBecauseItsUseful earth2marsh hackathons dave_winer marketing https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:ae648acef5bb/ 2012-01-21T07:06:05+00:00 http://mashable.com/2012/01/20/facebook-metrics-marketing/ earth2marshfacebook insights marketing metrics analytics https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:695738e888a9/ 2011-10-26T16:35:15+00:00 http://kylelacy.com/stop-talking-about-products-and-services/ earth2marsh quote products services marketing quotes https://pinboard.in/u:earth2marsh/b:4ad47949de04/ 2011-09-19T06:27:35+00:00 http://www.forentrepreneurs.com/sales-marketing-machine/jboss-example/ earth2marshjboss marketing https://pinboard.in/u:earth2marsh/b:f92aa166a410/ 2011-07-03T19:40:25+00:00 http://techcrunch.com/2011/07/03/the-power-of-pull/ earth2marshmarketing conversion startups usability business https://pinboard.in/u:earth2marsh/b:a0e891048659/ 2011-07-01T10:04:47+00:00 http://www.youtube.com/watch?v=qp0HIF3SfI4 earth2marshbusiness startups marketing vision why https://pinboard.in/u:earth2marsh/b:59709afacffb/ 2011-04-08T17:47:25+00:00 http://launchrock.com/ earth2marsh startup marketing tools web2.0 service https://pinboard.in/u:earth2marsh/b:f34b84e7b306/ 2011-04-01T21:43:04+00:00 http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version earth2marshmetrics startup marketing analytics business https://pinboard.in/u:earth2marsh/b:acde7a5d08f6/ 2011-04-01T14:58:51+00:00 http://m.readwriteweb.com/biz/2011/03/tweeting-often-and-on-weekends.php earth2marshTwitter Marketing timing email newsletter social https://pinboard.in/u:earth2marsh/b:39449a53f541/ 2011-02-08T17:14:03+00:00 http://www.mindtouch.com/ earth2marsh documentation marketing https://pinboard.in/u:earth2marsh/b:3f2f7fbd15f1/ 2010-11-12T16:24:51+00:00 http://www.fastcompany.com/1699878/the-dawn-of-the-social-consumer earth2marsh social socialmedia brands trends twitter shopping facebook marketing https://pinboard.in/u:earth2marsh/b:035265ca0766/ 2010-10-13T14:46:24+00:00 http://blog.getsatisfaction.com/2010/10/04/fastest-way-to-lose-customers/ earth2marsh socialnetworking infographics marketing psychology business customerservice https://pinboard.in/u:earth2marsh/b:88fbdc07d73e/ 2010-10-08T17:16:23+00:00 http://www.mailchimp.com/blog/going-freemium-one-year-later/ earth2marsh freemium mailchimp marketing models businessmodel entrepreneurship entrepreneur startups pricing monetization strategy https://pinboard.in/u:earth2marsh/b:bee381e7b9e2/ 2010-10-08T17:04:39+00:00 http://www.softwarebyrob.com/2010/08/18/why-free-plans-dont-work/ earth2marsh freemium free businessmodel marketing monetization pricing startups services https://pinboard.in/u:earth2marsh/b:789fd610bf62/ 2010-07-13T14:00:44+00:00 http://www.loopfuse.com/index.php earth2marshanalytics automation business lead generation marketing email crm SaaS https://pinboard.in/u:earth2marsh/b:fda95f183f01/ 2010-07-07T13:42:51+00:00 http://www.membercon.com/our-top-email-subscriber-retention-trick/ earth2marsh ps psychology email marketing tricks unsubscribe retain retention https://pinboard.in/u:earth2marsh/b:827463558b85/ 2010-03-27T17:35:59+00:00 http://www.cindyalvarez.com/best-practices/customer-development-interviews-how-to-finding-people earth2marsh customer development marketing startups tips entrepreneurship cindy_alvarez feedback interview https://pinboard.in/u:earth2marsh/b:0da48b832ed1/ 2010-03-17T10:21:11+00:00 http://blogs.hbr.org/research/2010/02/visualizing-twitter.html earth2marsh socialmedia marketing https://twitter.com/ https://pinboard.in/u:earth2marsh/b:ea9e3a45fedf/ 2010-02-17T21:34:58+00:00 http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html earth2marshmetrics startups marketing presentation advertising conversion analysis analytics business https://pinboard.in/u:earth2marsh/b:44863ccf3677/ 2010-01-28T16:26:39+00:00 http://www.mailchimp.com/blog/ab-testing-email-ads/ earth2marsh testing split a/b mailchimp email marketing optimization https://pinboard.in/u:earth2marsh/b:a1d762c494fe/ 2010-01-11T03:28:49+00:00 http://www.marketingexperiments.com/blog/general/increase-email-clickthrough-rate.html earth2marsh email clickthrough examples bestpractices reference marketing tips https://pinboard.in/u:earth2marsh/b:1a4e211168ac/