https://pinboard.in/u:earth2marsh/public/ recent bookmarks from earth2marsh 2023-10-13T18:45:19+00:00 https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer?r=7vo67 earth2marshTo identify your own ICP, go through the list below and take your best guess at picking the three most unique and important characteristics of your potential ideal customer (here’s a template to get you started): Company size (e.g. 1,000-5,000 employees) Job title (e.g. engineering manager, social media manager) Pain point you’re solving (e.g. compliance, internal transparency transparency) Company’s unique way of working (e.g. design-driven, operationally heavy) Specific tech used (e.g. data warehouse, GitLab) Type of business (e.g. B2B SaaS, e-commerce) Price point (e.g. sells software that’s $10k ARR) Geo (e.g. urban centers, LatAm) A unique place the user spends time (e.g. Node.js community)]]> productmanagement customers profiles pmf https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:d9c5fae54778/ 2023-10-11T22:22:23+00:00 https://productcoalition.com/when-you-should-not-listen-to-your-customers-f72f5ae04087 earth2marshTo assist with the practicalities of product management, I propose segmenting user needs in a way that differentiates between the expressed needs that people volunteer, the unexpressed needs they do not communicate, and the unrecognised and potential needs they cannot accurately describe themselves.]]> users ux research customers feedback https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:dcf8e34dd61f/ 2023-01-17T17:09:12+00:00 https://hbr.org/2016/09/know-your-customers-jobs-to-be-done earth2marsh jobs jtbd moving condos downsizing dining table productmanagement research customers https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:eb52abfeab2f/ 2022-09-23T20:08:49+00:00 https://hbr.org/2010/07/stop-trying-to-delight-your-customers earth2marshThe immediate mission is clear: Corporate leaders must focus their service organizations on mitigating disloyalty by reducing customer effort. But service managers fretting about how to reengineer their contact centers—departments built on a foundation of delighting the customer—should consider this: A massive shift is under way in terms of customers’ service preferences. Although most companies believe that customers overwhelmingly prefer live phone service to self-service, our most recent data show that customers are, in fact, indifferent. This is an important tipping point and probably presages the end of phone-based service as the primary channel for customer service interactions. For enterprising service managers, it presents an opportunity to rebuild their organizations around self-service and, in the process, to put reducing customer effort firmly at the core, where it belongs.]]> customerservice support ux analytics metrics measurement customers service delight effort https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:1a9cf608fed9/ 2022-06-27T18:06:11+00:00 https://www.zendesk.com/blog/measuring-happiness-whats-difference-csat-nps/ earth2marsh zendesk csat nps surveys customers happiness satisfaction https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:b4d5c0a1554d/ 2022-04-08T02:30:29+00:00 https://hbr.org/2011/08/henry-ford-never-said-the-fast earth2marsh business innovation horses ford customers finance competition https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:10f8975cf12d/ 2021-09-09T22:17:58+00:00 https://ssir.org/articles/entry/understanding_the_risks_of_nonparticipation_in_philanthropy earth2marsh productmanagement participation users customers research https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:42ed2ccbaf05/ 2021-08-18T02:06:06+00:00 https://www.cindyalvarez.com/how-did-you-decide-is-the-question-you-should-be-asking/ earth2marsh customers development cindy_alvarez questions productmanagement decisions https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:16b65705d150/ 2021-07-26T16:52:26+00:00 https://grain.co/ earth2marsh customers design feedback insights tools productmanagement video transcription https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:31371840bd9a/ 2020-07-17T00:59:01+00:00 https://www.lennyrachitsky.com/p/how-the-biggest-consumer-apps-got earth2marsh startups acquisition users marketing customers https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:0098d1a18b31/ 2019-11-13T01:45:51+00:00 https://firstround.com/review/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack/ earth2marsh branding growth product productmanagement users customers https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:fccac409850f/ 2018-05-29T18:24:07+00:00 http://www.eugenewei.com/blog/2018/5/21/invisible-asymptotes earth2marsh business economics twitter growth product productmanagement customers truth https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:4ab22384e1de/ 2017-05-30T04:45:05+00:00 https://jtbd.info/the-illusion-of-measuring-what-customers-want-3672a7892eb earth2marsh metrics data measurement productmanagement customers surveys challenges https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:e6fa0497c6a8/ 2016-05-23T16:19:33+00:00 https://blog.intercom.io/the-right-type-of-customer-conversations/ earth2marsh customers interactions customer prioritization backlogs https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:9d7032b4afe8/ 2016-03-21T00:30:00+00:00 http://firstround.com/review/build-your-user-base-with-these-human-behavior-hacks/ earth2marshcustomer development cindy_alvarez awesome customers productmanagement https://pinboard.in/u:earth2marsh/b:01e1ab3bcc74/ 2015-01-07T00:57:18+00:00 http://unbounce.com/email-marketing/ab-test-welcome-emails/ earth2marsh email marketing activation users customers development welcome testing metrics https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:8e2db74c9c71/ 2015-01-07T00:56:28+00:00 https://zapier.com/blog/drip-marketing-campaign/ earth2marsh email marketing activation users customers development https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:a45241373aa6/ 2015-01-07T00:55:44+00:00 http://www.helpscout.net/blog/lifecycle-emails/ earth2marsh email marketing activation users customers development https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:199d3f0f4700/ 2014-08-01T18:12:04+00:00 http://www.helpscout.net/blog/say-no-to-customer/ earth2marsh customers feedback customer https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:61417acfe3d8/ 2013-10-15T23:33:49+00:00 http://blog.statuspage.io/user-experience-means-more-than-a-good-product earth2marsh customers users support products listening community https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:129c005844dd/ 2012-08-31T02:37:12+00:00 http://svpg.com/the-two-week-rule/ earth2marshusers customers engagement outreach design validation culture https://pinboard.in/u:earth2marsh/b:11fa1a633de3/ 2012-02-22T17:12:01+00:00 http://www.cindyalvarez.com/communication/announcing-change-without-inducing-panic earth2marsh cindy_alvarez change changes communication migration messaging customers happiness https://pinboard.in/ https://pinboard.in/u:earth2marsh/b:18326ea9a1c1/