https://pinboard.in/u:coldbrain/public/ recent bookmarks from coldbrain 2021-04-22T09:32:06+00:00 https://www.aztekweb.com/blog/post/looking-beyond-unsubscribes/ coldbrainemail marketing analytics metrics risk https://pinboard.in/ https://pinboard.in/u:coldbrain/b:bf845518f9cb/ 2019-01-02T15:54:13+00:00 http://www.niemanlab.org/2018/12/the-year-of-the-loyal-reader-2/ coldbrain At the end of the day, bigger may not actually be better when it comes to an engaged audience. Instead of chasing pageview goals this year, I’d love to see more teams focusing on how to increase time on site or pages per visit. I’d love to see more newsrooms talking about how they deliberately plan to move a user from a mobile app to a podcast to a newsletter and back to the mobile site all in the same day or week. Declining social traffic for everyone, plus the shift to more organic/direct traffic, means loyalty and retention are increasing in priority for publishers. This could mean embracing a paid audience through subscription or membership programs. But it could also mean focusing on habit-forming products like podcasts and newsletters. ]]> news publishing attention metrics analytics behaviour audience loyalty https://pinboard.in/u:coldbrain/b:dd6863e831d3/ 2013-03-18T10:56:30+00:00 http://www.kaushik.net/avinash/hits-sessions-metrics-dimensions-web-analytics/ coldbrain analytics dimensions metrics https://pinboard.in/ https://pinboard.in/u:coldbrain/b:bb54877df61b/ 2012-02-02T13:27:08+00:00 http://www.kaushik.net/avinash/best-web-metrics-kpis-small-medium-large-business/ coldbrainanalytics business kpi metrics analysis https://pinboard.in/ https://pinboard.in/u:coldbrain/b:371d57d12ff1/ 2012-01-30T16:15:12+00:00 http://www.kaushik.net/avinash/google-analytics-tutorial-8-valuable-tips-to-hustle-with-data/ coldbrainanalytics tips metrics seo kpi https://pinboard.in/ https://pinboard.in/u:coldbrain/b:b724d1d3e624/ 2010-12-06T12:31:06+00:00 http://www.kaushik.net/avinash/2010/12/best-downloadable-custom-web-analytics-reports.html coldbrain analytics sem seo analysis reporting metrics business avinashkaushik roi https://pinboard.in/u:coldbrain/b:26d9763e2d3c/