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    <title>Liz Azyan's Good Engagement Online Research » Looking at some challenges of User-Generated Content (UGC) for organizations</title>
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    <dc:creator>boetter</dc:creator><description><![CDATA["before we can move forward and embrace UGC, we need to be open to the possibilities ourselves first. We need to trust our users and build a relationship with them and let them come to you organically. Remember TRUST IS CHEAPER THAN CONTROL - @LeeBryant"]]></description>
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