Pinboard (asterisk2a)
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recent bookmarks from asterisk2aMore evidence that Snapchat needs to just kill Discover already2015-09-11T13:02:00+00:00
https://pando.com/2015/09/10/more-evidence-snapchat-needs-just-kill-discover-already/
asterisk2a> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.]]>Snapchat Discover Evan Spiegel Facebook user generated content Instant Articles Newsfeed Twitter LinkedIn Pulse The Wars noise pollution Signal vs. curation algorithm Platform TOS experience engagement customer empowerment mobile homescreen behaviour creative creator ProAm creating creativity value creation utility Escapeism Entertainment Smartphone added Core Product Proposition Start-Up lesson advice business model pageviews advertising advertisementhttps://pinboard.in/u:asterisk2a/b:b7406824d497/Twitter Pollutes The Timeline | TechCrunch2014-08-21T10:43:14+00:00
http://techcrunch.com/2014/08/20/crap/
asterisk2aTwitter Facebook Newsfeed algorithm algos algo algorithms Signal vs. Noise Timeline Core Product Value Proposition utility Wall Street shareholder user experience customer shared mainstreamhttps://pinboard.in/u:asterisk2a/b:47e3512be4d3/Native advertising remains an awkward — but very necessary — mess | PandoDaily2014-07-25T12:27:31+00:00
http://pando.com/2014/07/24/native-advertising-remains-an-awkward-but-very-necessary-mess/
asterisk2aadvertorial native advertising content contextual advertisement targeting sponsored promoted NYT NYTimes attention span frictionless friction Social Media page views clicks engagement mobile homescreen Facebook Twitter Pinterest Platform Open e-mail Google Yahoo! Portals Portal search engine Internet Forbes publishing 2.0 self-publishing BuzzFeed UpWorthy Wordpress Tumblr Signal vs. Noise creator curation digital distribution micro short-form Niche Huffington Post RSS Newsfeed algorithm discovery network Age economy natives value creation Proposition Core Product added YouTube Google+ News user hack experience customer shared differentiation differentiatehttps://pinboard.in/u:asterisk2a/b:6e6967152b45/James Frey: App, Gewinnspiel, Film, Handyspiel zum Roman Endgame - SPIEGEL ONLINE2014-07-19T16:58:19+00:00
http://www.spiegel.de/kultur/literatur/james-frey-app-gewinnspiel-film-handyspiel-zum-roman-endgame-a-981039.html
asterisk2along-form content paid digital creator distribution creativity Platform interactive book Amazon monopoly oligopoly oligopol publishing 2.0 self-publishing value creation Proposition Core Product added intangible disrupting markets disruption Signal vs. Noise strategy short-form throwaway micro Facebook Twitter App Store mobile homescreen Snapchat WhatsApp native natives artist economy Start-Up lesson advice Tumblr Instagramhttps://pinboard.in/u:asterisk2a/b:3cb079613491/