Pinboard (asterisk2a)
https://pinboard.in/u:asterisk2a/public/
recent bookmarks from asterisk2aSouth Summit 2015 7 Oct.Distribution Rules – Emerging channels & Engaging new audiences - YouTube2015-11-23T22:33:13+00:00
https://www.youtube.com/watch?v=BenWqhIkB-U
asterisk2aCasey Neistat Beme content creator creativity Perspective Ideas Social Media sharing authenticity authentic Vlog Vlogging storytelling ProAm amateur The Warshttps://pinboard.in/u:asterisk2a/b:a50f900ffbc6/Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube2015-08-30T20:28:58+00:00
https://www.youtube.com/watch?v=LW0FU3qm0jE
asterisk2a> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!]]>Gary Vaynerchuk Casey Neistat storytelling Selbstdarstellung status anxiety Social Media authenticity authentic Selbstfürsorge Start-up of You Branding Personal Brand communication community management attention span oh hi there world closetphile business model pageviews value creation Core Product Proposition intangible corporate values added shared economic interest lesson advice differentiate differentiation noise pollution distraction user behaviour lilwrld advertisement advertising native branded content marketing advertorial Programmatic targeting re-targeting celebrity culture Vlog Vlogging experience perspective generated actions changehttps://pinboard.in/u:asterisk2a/b:69d106f8371a/