Pinboard (asterisk2a)
https://pinboard.in/u:asterisk2a/public/
recent bookmarks from asterisk2aBanner “Fraud” Doesn’t Matter | Hacker News2015-07-21T00:06:27+00:00
https://news.ycombinator.com/item?id=9914021
asterisk2adisplay advertising banner ads click fraud AdSense pageviews Google Search brand awareness billboard user experience engagement Social Media eyeballs CPM commoditization clickthrough native branded content marketing advertisement targeting re-targeting Programmatic advertorial business model cycle confidence consumer SAAS product closetphile long-term view thinking sustainability sustainable Product/Market Fit Core Value Proposition added creation Net Promoter Score network effect viral coefficient Start-Up lesson advice subscription productivity aspirational mass market niche Popular Culture Pop bait clicks Clickbait Linkbait linkbaiting Newsfeed gatekeeper impression metrics commodity attention span behaviour mobile first homescreen paradgimshift uncertainty Evernote DropBox paywalls paywallhttps://pinboard.in/u:asterisk2a/b:fac76ad69cb7/Joe Gebbia - The Airbnb Story - YouTube2014-04-18T21:30:31+00:00
https://www.youtube.com/watch?v=NKxNhkzfTWg
asterisk2a> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.]]>Airbnb social society science study experience user sharing is caring service economy 9flats Start-Up Y combinator citybreak travel traveling B2C marketing viral creating markets blue ocean strategy disruption disrupting accomodation business hotel Bed & Breakfast vacation niche creativity creative destruction value creation differentiation differentiate civic life hacker western lifestyle lifehacks work balance active generationy Millennials commoditization accommodation commodity focus group youthification babyboomers Consumerism consumerist word of mouth network effect hospitality asking for help generosity generoushttps://pinboard.in/u:asterisk2a/b:1902e820148e/Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code2014-03-06T23:13:20+00:00
http://recode.net/2014/03/06/warner-bros-gets-ready-to-bet-on-youtube-with-a-machinima-investment/
asterisk2aMachinima MCN YouTube Google distribution content network paid digital creator short-form microcontent micro Maker Studios Adsense advertisement advertising marketing Gary Vaynerchuk commoditization commodity business Personal Brand branding brands jasoncalacanishttps://pinboard.in/u:asterisk2a/b:ab2d502ddda9/