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    <title>Pinboard (McChris)</title>
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    <description>recent bookmarks from McChris</description>
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  </channel><item rdf:about="http://www.physorg.com/news125073871.html">
    <title>Logo Can Make You 'Think Different'</title>
    <dc:date>2008-03-31T04:22:06+00:00</dc:date>
    <link>http://www.physorg.com/news125073871.html</link>
    <dc:creator>McChris</dc:creator><description><![CDATA["People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. " I would like to see the methodolgy.]]></description>
<dc:subject>advertising branding weirdscience</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:2299d6651c73/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:advertising"/>
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<item rdf:about="http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032703792.html?nav=rss_print/style">
    <title>From Hoops To Hipsters - washingtonpost.com</title>
    <dc:date>2008-03-30T02:36:13+00:00</dc:date>
    <link>http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032703792.html?nav=rss_print/style</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[The takeaway from this puff piece on Nike subsidiary Converse is that designer John Varvatos's new boutique occupies the site of former punk club CBGBs.]]></description>
<dc:subject>branding clothing punk co-optation</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:b59091bc6510/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:branding"/>
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<item rdf:about="http://tushnet.blogspot.com/2008/03/longhorn-is-long-shot-for-federal-fame.html">
    <title>43(B)log: Longhorn is long shot for federal fame</title>
    <dc:date>2008-03-19T08:50:00+00:00</dc:date>
    <link>http://tushnet.blogspot.com/2008/03/longhorn-is-long-shot-for-federal-fame.html</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[A lawsuit against a company using an orange longhorn emblem was dismissed because a study revealed few people associate the motif with UT. Although I think UT over-reaches in protecting its trademark, it seems pretty clear they were using the logo here.]]></description>
<dc:subject>branding utexas sports trademark</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:8517ac3b72b8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:branding"/>
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<item rdf:about="http://consumerist.com/362926/do-coat-hangers-sound-as-good-monster-cables">
    <title>Experiments: Do Coat Hangers Sound As Good Monster Cables?</title>
    <dc:date>2008-03-05T19:02:05+00:00</dc:date>
    <link>http://consumerist.com/362926/do-coat-hangers-sound-as-good-monster-cables</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[A blind test revealed audiophiles cannot distinguish between audio transmitted over unshielded coat hangers and audio sent over expensive Monster Cables.]]></description>
<dc:subject>audio awesome hype marketing schadenfreude branding</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:e1da6eb78231/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:audio"/>
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<item rdf:about="http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/">
    <title>Neatorama:The Evolution of Tech Companies Logos</title>
    <dc:date>2008-02-07T18:46:37+00:00</dc:date>
    <link>http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[Here's one of the most erudite discussions of logo design history. It's funny how some logos, like the one Paul Rand designed for IBM have endured, while old logos I prefer - like the multicolor Apple logo - have fallen by the wayside.]]></description>
<dc:subject>design branding technology linkbait</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:17d5ab60e427/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:design"/>
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<item rdf:about="http://www.murketing.com/journal/?p=1031">
    <title>murketing: Selling Deere</title>
    <dc:date>2008-02-07T18:06:22+00:00</dc:date>
    <link>http://www.murketing.com/journal/?p=1031</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[Rob Walker ponders tractor manufacturer John Deere's decision to launch a clothing line. It's not clear to him if this is an appeal to irony or if their marketing targets "heartland" consumers.]]></description>
<dc:subject>clothing branding rural hmm</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:4ae07945449d/</dc:identifier>
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<item rdf:about="http://www.we-make-money-not-art.com/archives/2008/01/how-and-when-did-you.php">
    <title>we make money not art: Interview with Cat Mazza (microRevolt)</title>
    <dc:date>2008-01-28T10:08:20+00:00</dc:date>
    <link>http://www.we-make-money-not-art.com/archives/2008/01/how-and-when-did-you.php</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[Cat Mazza discusses her activist projects which use craft techniques like knitting to contest the role of branding and sweated labor in contemporary society.]]></description>
<dc:subject>craft activism labor branding DIY interview</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:71fd9ebe070d/</dc:identifier>
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<item rdf:about="http://www.nytimes.com/slideshow/2007/11/18/opinion/20071118_OPART_index.html?partner=delicious&amp;exprod=delicious">
    <title>Reading Tea Leaves and Campaign Logos</title>
    <dc:date>2007-11-19T04:05:33+00:00</dc:date>
    <link>http://www.nytimes.com/slideshow/2007/11/18/opinion/20071118_OPART_index.html?partner=delicious&amp;exprod=delicious</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[Cartoonist Ward Sutton analyzes Presidential campaign logos in fourteen panels]]></description>
<dc:subject>comics design politics branding</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:a6ad14ad0f88/</dc:identifier>
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</item>
<item rdf:about="http://www.collectivate.net/journalisms/2007/10/3/the-web-20-ideology.html">
    <title>Trebor Scholz: The Web 2.0 Ideology</title>
    <dc:date>2007-10-07T15:55:52+00:00</dc:date>
    <link>http://www.collectivate.net/journalisms/2007/10/3/the-web-20-ideology.html</link>
    <dc:creator>McChris</dc:creator><description><![CDATA["The Web 2.0 Ideology is a marketing tool that falsely reframes the steady evolution of the Web as a sudden explosion, a big bang of techno-social components that were then collected under the conceptual umbrella of the newly created brand."]]></description>
<dc:subject>Web2.0 academic branding ideology</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:d93840c36329/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:Web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:academic"/>
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</item>
<item rdf:about="http://voice.aiga.org/content.cfm?ContentAlias=_getfullarticle&amp;aid=2093178">
    <title>AIGA: New U? Unions have an Image Problem</title>
    <dc:date>2007-02-09T20:30:45+00:00</dc:date>
    <link>http://voice.aiga.org/content.cfm?ContentAlias=_getfullarticle&amp;aid=2093178</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[This article from last year says "Compare unions with companies, and unions appear to lack a sophisticated up-to-date visual language capable of rising to the rhetorical challenge."]]></description>
<dc:subject>labor branding design</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:250c6be72877/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:labor"/>
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</item>
<item rdf:about="http://www.prweek.com/us/news/open/free/blogs/628918">
    <title>PR Week: Hitachi Terminates relationship with H&amp;K</title>
    <dc:date>2007-01-30T05:21:17+00:00</dc:date>
    <link>http://www.prweek.com/us/news/open/free/blogs/628918</link>
    <dc:creator>McChris</dc:creator><description><![CDATA[Apparently Hill & Knowlton didn't care for a Hitachi-produced video featuring 80s star Mr. T shilling for their storage controllers, so Hitachi dropped the flacks.]]></description>
<dc:subject>publicrelations storage YouTube branding camp</dc:subject>
<dc:identifier>https://pinboard.in/u:McChris/b:87f55dc16aa4/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:McChris/t:storage"/>
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