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    <title>Pinboard (DirkSonguer)</title>
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    <description>recent bookmarks from DirkSonguer</description>
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	<rdf:li rdf:resource="http://blogs.telegraph.co.uk/technology/alexisdormandy/100006815/businesses-still-dont-get-social-media-and-its-40-year-old-marketing-directors-that-are-to-blame/"/>
	<rdf:li rdf:resource="http://t-machine.org/index.php/2011/05/11/do-i-look-fat-in-this-you-do-now-kinect-fail/"/>
	<rdf:li rdf:resource="http://www.quora.com/Is-it-hard-to-build-market-and-maintain-a-web-app-that-makes-at-least-1000-a-month"/>
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	<rdf:li rdf:resource="http://samirbalwani.com/cmo-strategy/online-marketing-timeline-brands/"/>
	<rdf:li rdf:resource="http://www.insidesocialgames.com/2010/11/05/what-happens-to-a-facebook-game-without-viral-channels/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+InsideSocialGames+(Inside+Social+Games)&amp;utm_content=Seesmic"/>
	<rdf:li rdf:resource="http://www.gamasutra.com/php-bin/news_index.php?story=17350"/>
	<rdf:li rdf:resource="http://www.aimclearblog.com/2009/04/05/social-media-community-manager-job-description/"/>
	<rdf:li rdf:resource="http://mashable.com/2010/06/15/gatorade-social-media-mission-control/"/>
	<rdf:li rdf:resource="http://www.liesdamnedlies.com/online_advertising_business_101.html"/>
	<rdf:li rdf:resource="http://www.web-strategist.com/blog/2008/12/06/imagine-how-portable-social-graphs-will-impact-the-web/"/>
	<rdf:li rdf:resource="http://www.illegaladvertising.com/"/>
	<rdf:li rdf:resource="http://pickup.tomorrow-ag.de/_adtech/sales/downloads/pdf/2008/ErgebnisbandCommunityEffects2008.pdf"/>
	<rdf:li rdf:resource="http://www.brokentoys.org/"/>
	<rdf:li rdf:resource="http://www.sophos.com/security/hoaxes/index_hoax.html"/>
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  </channel><item rdf:about="http://www.startuplessonslearned.com/2009/03/dont-launch.html">
    <title>Lessons Learned: Don't launch</title>
    <dc:date>2018-06-21T16:50:11+00:00</dc:date>
    <link>http://www.startuplessonslearned.com/2009/03/dont-launch.html</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Friday, March 13, 2009
Don't launch
  
Here's a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: don't.

First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. (Marketing launch)
Make a new product available to customers in the general public. (Product launch)
In today's world, there is no reason you have to do these two things at the same time. In fact, in most situations it's a bad idea for startups to synchronize these events.]]></description>
<dc:subject>business marketing startup</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:8b54a5a08c13/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:startup"/>
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</item>
<item rdf:about="http://www.bloomberg.com/features/2015-disney-princess-hasbro/">
    <title>The $500 Million Battle Over Disney’s Princesses</title>
    <dc:date>2016-01-12T08:48:08+00:00</dc:date>
    <link>http://www.bloomberg.com/features/2015-disney-princess-hasbro/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[But not for long: The princess business disappears on Jan. 1, when Disney packs up its glass slippers and takes them to Mattel’s biggest rival, Hasbro. “Disney Princess was probably the greatest coup that Hasbro has had in the last three decades,” says Gene Del Vecchio, a former Ogilvy & Mather executive who has worked with Mattel and Disney in the past and helps Hollywood studios translate their movies into what he calls “merchandise opportunities.” Adweek likens Hasbro’s achievement to the Chicago Cubs winning the World Series.]]></description>
<dc:subject>disney toys girls marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:cb612bb68cda/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:girls"/>
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</item>
<item rdf:about="http://www.whatgamesare.com/2013/01/why-should-games-become-like-broadcast-media.html">
    <title>Why Should Games Become Like Broadcast Media? - What Games Are</title>
    <dc:date>2013-01-03T18:16:22+00:00</dc:date>
    <link>http://www.whatgamesare.com/2013/01/why-should-games-become-like-broadcast-media.html</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[It may be a uniquely British perspective, given the prevalence of broadcast media (I.e. book publishing, music, theatre, radio and television) here, but it is pretty common to encounter the belief that broadcast and games are destined to come together. In particular the idea that games will grow up, that they will mature much as other media have and so get to sit at the adult's table, is highly resilient.

I think this is entirely the wrong way to look at their relationship. For me, the future of broadcast is to report on what happens in games and realise that games are powerful generators of the narratives that they so desperately need.]]></description>
<dc:subject>games gameindustry media marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:2a442e8131d8/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:gameindustry"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:media"/>
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</item>
<item rdf:about="http://blog.kissmetrics.com/why-the-fold-is-a-myth/">
    <title>Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action</title>
    <dc:date>2012-09-16T11:55:15+00:00</dc:date>
    <link>http://blog.kissmetrics.com/why-the-fold-is-a-myth/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.

Indeed, in industries where web designers know enough about marketing to use calls to action in the first place, you see an awful lot of “templati­fication”—websites all starting to look suspiciously alike. Here’s an obvious example: tech startup websites. Don’t they all look a little like this?]]></description>
<dc:subject>article conversion marketing attention</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:ac025435cf9d/</dc:identifier>
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</item>
<item rdf:about="http://www.fastcompany.com/1842581/why-millennials-dont-want-to-buy-stuff">
    <title>Why Millennials Don't Want To Buy Stuff</title>
    <dc:date>2012-07-15T21:30:05+00:00</dc:date>
    <link>http://www.fastcompany.com/1842581/why-millennials-dont-want-to-buy-stuff</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[The Atlantic's article "Why Don't Young Americans Buy Cars?" mused recently about Millennials' tendency to not care about owning a vehicle. The subtitle: "Is this a generational shift, or just a lousy economy at work?"
What if it's not an "age thing" at all? What's really causing this strange new behavior (or rather, lack of behavior)? Generational segments have profound impacts on perception and behavior, but an "ownership shift" isn't isolated within the Millennial camp. A writer for USA Today shows that all ages are in on this trend, but instead of an age group, he blames the change on the cloud, the heavenly home our entertainment goes to when current media models die. As all forms of media make their journey into a digital, de-corporeal space, research shows that people are beginning to actually prefer this disconnected reality to owning a physical product.]]></description>
<dc:subject>future culture marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:6284761b9fe0/</dc:identifier>
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</item>
<item rdf:about="http://www.fastcodesign.com/1669924/steve-jobs-almost-named-the-imac-the-macman-until-this-guy-stopped-him">
    <title>Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | Co.Design: business + innovation + design</title>
    <dc:date>2012-06-07T12:33:23+00:00</dc:date>
    <link>http://www.fastcodesign.com/1669924/steve-jobs-almost-named-the-imac-the-macman-until-this-guy-stopped-him</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[The lump on the table was truly mysterious and held everyone’s rapt attention. Hidden under a gray sheet it was impossible to discern any detail from it. We were going to have to wait for the big reveal when the meeting was called to order. This would definitely not be our typical product briefing. Beneath that sheet was the home computer that was going to save Apple.

Not to get overly dramatic about it, but that’s exactly how it was billed by Steve himself. This was the product that Steve had alluded to back when we had first started on the Think Different campaign. He had told us that the first product out the door was going to be a rethinking of the home computer. He had given his engineers and designers the challenge to do something great, and now at long last we were going to see it.]]></description>
<dc:subject>apple business design marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:1db903c65c65/</dc:identifier>
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</item>
<item rdf:about="http://www.gamesindustry.biz/articles/2012-05-26-zynga-on-reddit-unfiltered-answers-from-employees">
    <title>Zynga on Reddit: Unfiltered answers from employees | GamesIndustry International</title>
    <dc:date>2012-06-04T09:50:31+00:00</dc:date>
    <link>http://www.gamesindustry.biz/articles/2012-05-26-zynga-on-reddit-unfiltered-answers-from-employees</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Here's how the talk began: "Andrew [YAYitsAndrew on Reddit] and I [Seth, ycoseth on Reddit] are current Zynga Mobile designers, here to answer your questions! There's never been an AMA from current Zynga employees, we pay close attention to what's being said about Zynga, and as redditors, gamers, and designers we really wanted to make ourselves available to answer any questions about our experiences here! So ask us anything!"]]></description>
<dc:subject>zynga marketing questions interview z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:ed0f92eae99a/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:questions"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:interview"/>
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</item>
<item rdf:about="http://stevehanov.ca/blog/index.php?id=132">
    <title>20 lines of code that will beat A/B testing every time - Steve Hanov's Programming Blog</title>
    <dc:date>2012-06-04T09:27:41+00:00</dc:date>
    <link>http://stevehanov.ca/blog/index.php?id=132</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[A/B testing is used far too often, for something that performs so badly. It is defective by design: Segment users into two groups. Show the A group the old, tried and true stuff. Show the B group the new whiz-bang design with the bigger buttons and slightly different copy. After a while, take a look at the stats and figure out which group presses the button more often. Sounds good, right? The problem is staring you in the face. It is the same dilemma faced by researchers administering drug studies. During drug trials, you can only give half the patients the life saving treatment. The others get sugar water. If the treatment works, group B lost out. This sacrifice is made to get good data. But it doesn't have to be this way.]]></description>
<dc:subject>statistics web marketing ui personalisation</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:9c4dfbe55021/</dc:identifier>
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</item>
<item rdf:about="http://positech.co.uk/cliffsblog/2012/05/16/free-or-not-free-the-debate/">
    <title>Cliffski's Blog » Free or not free? The debate</title>
    <dc:date>2012-05-16T11:31:32+00:00</dc:date>
    <link>http://positech.co.uk/cliffsblog/2012/05/16/free-or-not-free-the-debate/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Over the course of a loooong time, me and Nicholas Lovell from gamesbrief, argued about whether or not free to play games are the bright new future of gaming. I am traditionally against the current implementation of F2P gaming (although I’ve softened on this a bit). Nicholas is traditionally very pro. See who you found most persuasive in our little debate…]]></description>
<dc:subject>games marketing payment sales z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:51c69666c9f9/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:games"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:payment"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:sales"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://biobreak.wordpress.com/2012/04/24/ten-things-every-official-mmo-website-should-have/">
    <title>Ten Things Every Official MMO Website Should Have | Bio Break</title>
    <dc:date>2012-05-16T09:15:01+00:00</dc:date>
    <link>http://biobreak.wordpress.com/2012/04/24/ten-things-every-official-mmo-website-should-have/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Let us speak today of MMO websites.  I visit loads of official MMO websites, both for work and my personal interest, and it is absolutely appalling how many of them appear to be slapped together by Geocities monkeys from 1998 with no greater understanding of what such a website should do or offer.  I often find myself very frustrated when I’m trying to find some basic information, the latest news, or God forbid, an RSS feed.  You’d be surprised how many official websites do not have an RSS feed.  It’s like they’re in denial about modern technology even while running a highly sophisticated game.]]></description>
<dc:subject>mmo marketing games z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:edbc8e5e8a8b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:mmo"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:games"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://andrewchenblog.com/2012/05/11/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/">
    <title>How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen)</title>
    <dc:date>2012-05-15T12:15:09+00:00</dc:date>
    <link>http://andrewchenblog.com/2012/05/11/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[After writing my recent article on Growth Hackers, I’ve been asked by quite a few folks on how to learn the discipline. The best answer is, learn from someone who’s already good at it – if you’re technical and creative, it’s well worth the time.

I would encourage everyone to also read Andy Johns’s Quora answers on What is Facebook’s User Growth team responsible for and what have they launched? and 
What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users?- it lays out a lot of the key activities used in a well-run growth team.]]></description>
<dc:subject>platform web growth social marketing people</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:28868be04255/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:growth"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:people"/>
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</item>
<item rdf:about="http://arstechnica.com/apple/news/2012/05/ios-app-success-is-a-lottery-and-60-of-developers-dont-break-even.ars">
    <title>iOS app success is a &quot;lottery&quot;: 60% (or more) of developers don't break even</title>
    <dc:date>2012-05-07T14:23:05+00:00</dc:date>
    <link>http://arstechnica.com/apple/news/2012/05/ios-app-success-is-a-lottery-and-60-of-developers-dont-break-even.ars</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[There is no shortage of stories about lone developers who made an app for the iPhone or iPad and had runaway success. But in the real world, the majority of app makers struggle to break even, according to a recent survey by marketing firm App Promo. Though the survey's methodology is a bit on the light side, numerous developers that we spoke to agree that the results—59 percent of apps don't break even, and 80 percent of developers can't sustain a business on their apps alone—are close to accurate.]]></description>
<dc:subject>apple appstore ios marketing slaes</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:bea85771206e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:apple"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:appstore"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:ios"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:slaes"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.identitymine.com/forward/2012/02/nissan-pathfinder-kinect/">
    <title>Virtual Tour of Nissan Pathfinder Using Kinect for Windows « « /forward /forward</title>
    <dc:date>2012-05-01T18:31:37+00:00</dc:date>
    <link>http://www.identitymine.com/forward/2012/02/nissan-pathfinder-kinect/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Today Nissan North America changed the way consumers interact with cars in dealership showrooms. IdentityMine and digital agency Critical Mass celebrate the launch of the fully immersive Nissan Pathfinder Experience, utilizing Kinect for Windows. Originally, Kinect was used to enhance the Xbox 360 gaming system; now Kinect can be applied to a variety of consumer interactions. The debut is center stage at the Chicago Auto Show, the largest auto show in North America, and includes a massive interactive display. Participants can virtually navigate through the interior of the Nissan Pathfinder by interacting with the Kinect for Windows console, using hand motions to direct the experience.]]></description>
<dc:subject>nissan marketing technology kinect windows8 surface</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:4dc84dee87f2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:nissan"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:technology"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:kinect"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:windows8"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:surface"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://rookiemag.com/2012/04/literally-the-best-thing-ever-girls/">
    <title>Rookie » Literally the Best Thing Ever: Girls</title>
    <dc:date>2012-04-18T07:52:02+00:00</dc:date>
    <link>http://rookiemag.com/2012/04/literally-the-best-thing-ever-girls/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[I wish Lena Dunham were a stuffed animal, or a Polly Pocket, or something else that is small and easy to carry around. Not because she is precious, or adorable, but because she, with her creator-of-the-new-show-Girls-ness, has become my security blanket. She is, thankfully, neither precious nor adorable, and Girls, which airs on HBO on Sunday nights (and the first ep of which is on YouTube), does not have a quirky, indie tone. It is simply HILARIOUS, and the characters are sometimes clever, but they are also sometimes embarrassing, sometimes stupid, sometimes assholes, etc. It’s funny for the familiarity of its seemingly unnecessary filler words and recognizable mannerisms. It’s poignant because it doesn’t moralize, but brings comfort just by presenting prototypical characters and making them feel less cliché, and less lonely. It’s important because it is a TV show on a big cable network that is run by a 25-year-old woman pulling from her own experiences and telling her own stories.]]></description>
<dc:subject>girls tv series sitcom television marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:bb0ca560b240/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:girls"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:tv"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:series"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:sitcom"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:television"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://altdevblogaday.com/2011/11/11/game-monetization-lessons-from-magic-the-gathering/">
    <title>Game Monetization Lessons from Magic: The Gathering « #AltDevBlogADay</title>
    <dc:date>2011-11-20T10:57:09+00:00</dc:date>
    <link>http://altdevblogaday.com/2011/11/11/game-monetization-lessons-from-magic-the-gathering/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[We live in a bold, new era in game monetization. A full-production desktop game that is free-to-play makes on the order of $37.5 million every year. Games companies that see less than 5% of their users ever spend a cent make almost $1 Billion a year in revenue. Entirely new ways of selling games are being devised every day. How should a game developer pick a monetization method in these crazy times? To help us understand what really drives consumers to open up their wallets for their favorite games, I suggest we look back to one of the progenitors of micro-transactions, Magic: The Gathering(MTG from here on out).At first glance, it would seem to be easy to answer the question “What is the monetization method of MTG?”  ”Simple,” you might say, “They sell packs of cards,” which is true of course, but there is a lot of nuance rolled up in those packs of cards.]]></description>
<dc:subject>monetarization gamedesign marketing magic z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:0235fe7e4c5c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:monetarization"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:gamedesign"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:magic"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://scobleizer.com/2011/11/03/verb-wall-the-40-billion-mark-zuckerberg-is-leaving-on-the-table/">
    <title>Verb wall: The $40 billion Mark Zuckerberg is leaving on the table — Scobleizer</title>
    <dc:date>2011-11-15T06:05:17+00:00</dc:date>
    <link>http://scobleizer.com/2011/11/03/verb-wall-the-40-billion-mark-zuckerberg-is-leaving-on-the-table/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[I was on stage with Facebook advertising Product Manager Paul Adams this morning. Don’t know who he is? He came up with the research that led to Google Circles before moving to Facebook. Interesting guy, but he told me that Facebook isn’t working on ways to push advertising back out through the verbs to client apps.]]></description>
<dc:subject>facebook marketing advertising connections api</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:35ece097fe1b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:connections"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:api"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.bogost.com/blog/gamification_is_bullshit.shtml">
    <title>Ian Bogost - Gamification is Bullshit</title>
    <dc:date>2011-11-02T05:50:16+00:00</dc:date>
    <link>http://www.bogost.com/blog/gamification_is_bullshit.shtml</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Gamification is bullshit.

I'm not being flip or glib or provocative. I'm speaking philosophically.

More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.]]></description>
<dc:subject>gamification motivation business marketing z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:7ef17208e377/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:gamification"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:motivation"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://cluetrainpr.de/index.php/tschuss-social-media-es-ist-vorbei-the-passion-haz-gone/">
    <title>Tschüss Social Media, es ist vorbei! The Passion Haz Gone | Cluetrain PR</title>
    <dc:date>2011-09-17T07:55:04+00:00</dc:date>
    <link>http://cluetrainpr.de/index.php/tschuss-social-media-es-ist-vorbei-the-passion-haz-gone/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Macht plötzlich alles keinen Sinn mehr? Hat sich die Geschäftsführung die Reportings der Marketeers mal genauer angesehen und ist explodiert? Frustration aller Orten. Völlig zu Recht. Denn, da hat Mirko etwas Kluges geschrieben:

“Erfolg hängt im Social Web heute ganz stark am Engagement Einzelner. Das skaliert aber nicht. Und wer es versucht, es zu skalieren, verbrennt sich…”

Da ist es wieder, das Bild vom Social Ikarus, der sich zu nah an die Sonne wagt. Der Absturz lässt sich jedoch vermeiden, wenn die richtige Flugroute gewählt wird.]]></description>
<dc:subject>social marketing internet facebook communitymanagement</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:348173e089cf/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:internet"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communitymanagement"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://altdevblogaday.com/2011/08/20/lack-of-monetization-control-on-xna-platforms-will-drive-indies-away/">
    <title>Lack of monetization control on XNA platforms will drive indies away « #AltDevBlogADay</title>
    <dc:date>2011-08-22T13:32:49+00:00</dc:date>
    <link>http://altdevblogaday.com/2011/08/20/lack-of-monetization-control-on-xna-platforms-will-drive-indies-away/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Our indie team, Kindling Games, is currently developing a game for Windows Phone 7. We’re in the final throes of getting this thing out the door and the other day we had this simple, well proven idea for generating a little more revenue and adding a different dimension to our game. For a small fee, you would be able to customize your rainbow duder (we need a better name) with a few skins and also be able to customize your levels. For example, you’d pick up a Zeus skin and a tiny Zeus sits on top of your rainbow cloud and extra lighting particle effects rain down terror on the townspeople. Essentially, the purchase would include a small bit of additional functionality along with the cosmetic change. We’re well beneath the maximum package size so we thought this would be a great way to add extra content and some extra fun! After having this idea, I had a flash of sudden realization that the Windows Phone 7 does not support micro-transactions. Arrrrrggggh!!!]]></description>
<dc:subject>platforms monetarization marketing z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:e661d8e6d50d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:platforms"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:monetarization"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.youtube.com/watch?v=_0YY2MxNvCU">
    <title>Silhouette iMirror for iPhone and iPad - YouTube</title>
    <dc:date>2011-08-14T12:29:14+00:00</dc:date>
    <link>http://www.youtube.com/watch?v=_0YY2MxNvCU</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[iMirror - AR case for sunglasses manufacturer via iPad]]></description>
<dc:subject>ipad ar emergingexperiences video ad marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:68b0f664b77f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:ipad"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:ar"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:emergingexperiences"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:video"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:ad"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.next-gen.biz/news/gma-2011-finalists-revealed">
    <title>GMA 2011 finalists revealed - Edge Magazine</title>
    <dc:date>2011-08-14T10:42:49+00:00</dc:date>
    <link>http://www.next-gen.biz/news/gma-2011-finalists-revealed</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[The finalists for this year's Games Media Awards have been revealed ahead of October's ceremony in London.

Organisers have whittled down the list of finalists from thousands of nominations, with 17 magazines, 20 websites, podcasts and blogs, and 26 writers up for an award, with the winners to be chosen by a panel of industry figures.]]></description>
<dc:subject>games media marketing award z3</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:86c965ea6d56/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:games"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:award"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.telegraph.co.uk/technology/alexisdormandy/100006815/businesses-still-dont-get-social-media-and-its-40-year-old-marketing-directors-that-are-to-blame/">
    <title>Businesses still don't 'get' social media – and it's 40-year-old marketing directors that are to blame – Telegraph Blogs</title>
    <dc:date>2011-08-03T15:48:03+00:00</dc:date>
    <link>http://blogs.telegraph.co.uk/technology/alexisdormandy/100006815/businesses-still-dont-get-social-media-and-its-40-year-old-marketing-directors-that-are-to-blame/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Ticketmaster estimates that every time one of their customers posts on Facebook that they’ve bought a ticket, their friends spend an additional $5.30 with the site.]]></description>
<dc:subject>social marketing numbers</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:cd7b4f5ab923/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:numbers"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://t-machine.org/index.php/2011/05/11/do-i-look-fat-in-this-you-do-now-kinect-fail/">
    <title>T=Machine » “Do I look fat in this?” … “You do now!” (Kinect FAIL)</title>
    <dc:date>2011-05-16T10:10:06+00:00</dc:date>
    <link>http://t-machine.org/index.php/2011/05/11/do-i-look-fat-in-this-you-do-now-kinect-fail/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Here’s an excellent idea: use Kinect to display clothes on people in real-time, inside a fashion retail shop.

But hey – wait a minute – look closely at the person who’s posing in each case. Why does the on-screen person look like they weigh twice as much as the person who’s in front of the camera?]]></description>
<dc:subject>kinect emergingexperiences retail fashion marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:98c3094834ac/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:kinect"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:emergingexperiences"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:retail"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:fashion"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.quora.com/Is-it-hard-to-build-market-and-maintain-a-web-app-that-makes-at-least-1000-a-month">
    <title>Is it hard to build, market and maintain a web app that makes at least $1000 a month? - Quora</title>
    <dc:date>2011-05-16T10:07:06+00:00</dc:date>
    <link>http://www.quora.com/Is-it-hard-to-build-market-and-maintain-a-web-app-that-makes-at-least-1000-a-month</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Is it hard to build, market and maintain a web app that makes at least $1000 a month?
For a single, skilled web developer.]]></description>
<dc:subject>business web startup quora marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:dc78dbdc6107/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:business"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:web"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:startup"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:quora"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.humbledmba.com/startups-in-stealth-mode-need-one-piece-of-ad">
    <title>Startups in stealth mode need one piece of advice. - humbledMBA</title>
    <dc:date>2011-02-16T09:16:06+00:00</dc:date>
    <link>http://www.humbledmba.com/startups-in-stealth-mode-need-one-piece-of-ad</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Startups in stealth mode need one piece of advice.
Just Stop.
As in stop being in stealth mode.  Stop asking for advice.  Stop doing your start-up.  You're not ready.
You're a naive-bullshiter.]]></description>
<dc:subject>startups marketing webdev development</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:77f6a94ca3dd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:startups"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:webdev"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:development"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.socialtimes.com/2008/02/do-social-networks-follow-the-traditional-business-cycle/">
    <title>Do Social Networks Follow the Traditional Business Cycle</title>
    <dc:date>2011-01-21T10:47:59+00:00</dc:date>
    <link>http://www.socialtimes.com/2008/02/do-social-networks-follow-the-traditional-business-cycle/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Last night I returned home to see a post by Jeremiah Owyang about online community best practices. Included in the post was the following image of the life cycle of a successful online community:

If you take a look at this graph you may think, wow this is definitely how I’d like my community to end up. My immediate response was “is this possible?” Thanks to “continual improvements” these online communities appear to have continued growth even past the standard maturation phase of the business. If you’ve read “Crossing the Chasm” by Geoffrey Moore you will immediately realize that this chart makes no logical sense.]]></description>
<dc:subject>communities communitymanagement marketing online social</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:413d8bc5364a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communities"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communitymanagement"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:online"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.getsponge.com/5-phases-of-online-community-membership/">
    <title>The 5 Phases of Membership in Online Communities</title>
    <dc:date>2011-01-21T10:47:09+00:00</dc:date>
    <link>http://blog.getsponge.com/5-phases-of-online-community-membership/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[We have previously discussed how online communities are often characterized by vast participation inequality.  The so-called 1% Rule states that 90% of a community’s membership will not participate; 9% will contribute only occasionally; and the eponymous 1% will participate frequently, contributing the vast majority of material.

This model of participation inequality holds true for many online communities, and especially for bulletin-board modes of interaction (such as forums, blogs, etc).  What it doesn’t provide, however, is a more detailed look at just how these participants become involved in communities or how they transition between groups.  Rationally it must hold true that the 1% shifts as the online community grows, its members age, and so on.]]></description>
<dc:subject>communities communitymanagement marketing online social</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:4131815be2df/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communities"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communitymanagement"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:online"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://samirbalwani.com/cmo-strategy/online-marketing-timeline-brands/">
    <title>The Three Phases of a Successful Online Marketing Strategy - Samir Balwani</title>
    <dc:date>2011-01-21T10:46:29+00:00</dc:date>
    <link>http://samirbalwani.com/cmo-strategy/online-marketing-timeline-brands/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[It’s almost everyday that I come across an awesome Facebook fan page. Then I go to their site, and wow – it’s in full flash and I can hardly navigate it without throwing up. I search for their topic and the brand is nowhere to be found.
The allure of social media has made brands throw out any semblance of a strategy and have just jumped in. Instead, brands should take a moment to consider your long term digital strategy.
If you’re not sure what a possible workflow should look like – I’ve outlined three steps to digital maturity below. Each step explains what should be happening across each individual media type.]]></description>
<dc:subject>brand branding communities online marketing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:d02fed6a7cd1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:brand"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:branding"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communities"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:online"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.insidesocialgames.com/2010/11/05/what-happens-to-a-facebook-game-without-viral-channels/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+InsideSocialGames+(Inside+Social+Games)&amp;utm_content=Seesmic">
    <title>What Happens to a Facebook Game Without Viral Channels</title>
    <dc:date>2010-11-05T22:40:32+00:00</dc:date>
    <link>http://www.insidesocialgames.com/2010/11/05/what-happens-to-a-facebook-game-without-viral-channels/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+InsideSocialGames+(Inside+Social+Games)&amp;utm_content=Seesmic</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Facebook’s communication channels are central to social game distribution, retention, and engagement, but there’s rarely an opportunity to see what happens to a game when all of its communication channel access is cut off.

It has now been about a week since Facebook suspended all viral communication channels for most LOLapps games. Although changes will take a while to cycle into a monthly active user graph, an AppData graph of LOLapps’s Critter Island game’s daily active users shows why a communication channel suspension is almost as bad as an outright removal of an app
]]></description>
<dc:subject>facebook game marketing social socialmedia z3</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:848b56a5cf24/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:game"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:socialmedia"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:z3"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.gamasutra.com/php-bin/news_index.php?story=17350">
    <title>Gamasutra - News - Casual Games and Piracy: The Truth</title>
    <dc:date>2010-07-30T16:59:54+00:00</dc:date>
    <link>http://www.gamasutra.com/php-bin/news_index.php?story=17350</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[“It looks like around 92% of the people playing the full version of [the pictured] Ricochet Infinity pirated it.” It’s moments like those that make people in the industry stop dead in their tracks. 92% is a huge number and though we were only measuring people who had gotten the game from Reflexive and gone online with it, it seemed improbable that those who acquired the game elsewhere or didn’t go online were any more likely to have purchased it. As we sat and pondered the financial implications of such piracy, it was hard to get past the magnitude of the number itself: 92%.
]]></description>
<dc:subject>article gamedev games marketing metrics piracy programming sales english</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:9dc5f63fc61a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:article"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:gamedev"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:games"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:metrics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:piracy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:programming"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:sales"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.aimclearblog.com/2009/04/05/social-media-community-manager-job-description/">
    <title>Social Media Community Manager Job Description » aimClear Search Marketing Blog</title>
    <dc:date>2010-07-11T13:41:03+00:00</dc:date>
    <link>http://www.aimclearblog.com/2009/04/05/social-media-community-manager-job-description/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Over the past 2 years, the relatively close knit blog universe has exploded in a massive confluence of social expression and corporate reaction. A cottage industry of owner-operators, trawling social media on behalf of themselves and others, has cropped up in lofts, dorms, agencies and iPhones.

These are the new social media Community Managers and corporate is clearly looking. This post offers a granular look at crucial skills, essential duties and a job description for the CM role.
]]></description>
<dc:subject>communities community communitymanagement marketing media social socialmedia article english jobdescription</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:cfedd4898523/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communities"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:community"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communitymanagement"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:socialmedia"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:article"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:jobdescription"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://mashable.com/2010/06/15/gatorade-social-media-mission-control/">
    <title>Inside Gatorade’s Social Media Command Center</title>
    <dc:date>2010-06-18T07:51:19+00:00</dc:date>
    <link>http://mashable.com/2010/06/15/gatorade-social-media-mission-control/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.
]]></description>
<dc:subject>pepsi gatorade socialmedia tracking analytics communitymanagement marketing social english article brands</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:88e61396aa68/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:pepsi"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:gatorade"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:socialmedia"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:tracking"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:analytics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communitymanagement"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:article"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:brands"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.liesdamnedlies.com/online_advertising_business_101.html">
    <title>Lies, Damned Lies...: Online Advertising Business 101</title>
    <dc:date>2009-08-04T08:11:21+00:00</dc:date>
    <link>http://www.liesdamnedlies.com/online_advertising_business_101.html</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[When you spend as much time as I do examining the workings of the online ad industry, it's easy to forget that, to many people, it really is pretty opaque. Not only is it characterized by some of the most complex and scalable technology in the world, but it also has its own, pretty unique, economic model to boot.
]]></description>
<dc:subject>blog article microsoft marketing agency advertising english</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:41b247a45745/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:article"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:microsoft"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:agency"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.web-strategist.com/blog/2008/12/06/imagine-how-portable-social-graphs-will-impact-the-web/">
    <title>Imagine how Portable Social Graphs Will Impact the Web</title>
    <dc:date>2008-12-10T12:06:50+00:00</dc:date>
    <link>http://www.web-strategist.com/blog/2008/12/06/imagine-how-portable-social-graphs-will-impact-the-web/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[The above presentation helps to visualize how social technologies change business, ecommerce, and corporate websites. When I heard Mark Zuckerberg tell us how Facebook connect would be linked with different websites, I had a feeling of how dramatic this would change the web –and wrote this piece What ‘Facebook Connect’ Means for Corporate Websites.
]]></description>
<dc:subject>social marketing media blog english web2.0 community</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:9ae9b349322b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:web2.0"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:community"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.illegaladvertising.com/">
    <title>Illegal Advertising</title>
    <dc:date>2008-10-14T07:18:22+00:00</dc:date>
    <link>http://www.illegaladvertising.com/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Illegal Advertising is an independent blog that brings you the best in underground online advertising. Illegal, banned and rejected commercials, spoofs, very virals, director cuts, underground campaigns and exclusive previews. New content is added on daily basis, so check back often.
]]></description>
<dc:subject>inspiration english blog advertising marketing list video</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:63df14087f3b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:inspiration"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:english"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:list"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:video"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://pickup.tomorrow-ag.de/_adtech/sales/downloads/pdf/2008/ErgebnisbandCommunityEffects2008.pdf">
    <title>ErgebnisbandCommunityEffects2008.pdf (application/pdf-Objekt)</title>
    <dc:date>2008-04-16T15:08:26+00:00</dc:date>
    <link>http://pickup.tomorrow-ag.de/_adtech/sales/downloads/pdf/2008/ErgebnisbandCommunityEffects2008.pdf</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Studie zu Werbung und viralem Marketing in Social Communities von Tomorrow Focus
]]></description>
<dc:subject>studies german community marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:cdb423a863b1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:studies"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:german"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:community"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.brokentoys.org/">
    <title>Broken Toys</title>
    <dc:date>2007-06-20T07:07:26+00:00</dc:date>
    <link>http://www.brokentoys.org/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[My name’s Scott Jennings. I work as a designer in the computer gaming industry, and comment a lot here on my blog-type thing on massively multiplayer games. Currently I’m at a small startup called John Galt Games, working on getting Webwars: Eve out the door.
]]></description>
<dc:subject>blog design games marketing news mmog developer</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:ab04e0ded57f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:design"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:games"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:news"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:mmog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:developer"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.sophos.com/security/hoaxes/index_hoax.html">
    <title>Sophos describes hoaxes</title>
    <dc:date>2007-02-02T11:51:00+00:00</dc:date>
    <link>http://www.sophos.com/security/hoaxes/index_hoax.html</link>
    <dc:creator>DirkSonguer</dc:creator><dc:subject>communication programming reference virus marketing</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:80050ab11828/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communication"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:programming"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:reference"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:virus"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.connectedmarketing.de/">
    <title>ConnectedMarketing.de</title>
    <dc:date>2006-07-03T09:10:06+00:00</dc:date>
    <link>http://www.connectedmarketing.de/</link>
    <dc:creator>DirkSonguer</dc:creator><description><![CDATA[Marketing mittels Mundpropaganda ("Word of Mouth Marketing"), Buzz Marketing, Viral Marketing oder Virus Marketing sind Ansätze, die immer weiter Verbreitung finden und zunehmend von großen Marken (P&G, Bacardi, Coca-Cola, Toyota oder Ford) angewendet werden. Hinzu kommt, dass durch die anwachsenden Inhalte im Web 2.0 auf Blogs etc. die digitale Mundpropaganda im Internet an Bedeutung gewinnt. Dieses Blog diskutiert diese Themen und gibt Anregungen dazu. Der Begriff Connected Marketing basiert auf einem Buchtitel, an dem Martin Oetting mit einem Kapitel beteiligt ist: Connected Marketing. Martin Oetting arbeitet bei trnd, der ersten deutschen Agentur für Mundpropaganda Marketing.
]]></description>
<dc:subject>blog marketing web communication community</dc:subject>
<dc:identifier>https://pinboard.in/u:DirkSonguer/b:6003a2139274/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:blog"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:web"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:communication"/>
	<rdf:li rdf:resource="https://pinboard.in/u:DirkSonguer/t:community"/>
</rdf:Bag></taxo:topics>
</item>
</rdf:RDF>