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    <description>recent bookmarks from Aetles</description>
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  </channel><item rdf:about="https://torquemag.io/2018/11/why-you-cant-trust-website-analytics/">
    <title>Why You Can’t Trust Website Analytics</title>
    <dc:date>2018-11-09T14:15:46+00:00</dc:date>
    <link>https://torquemag.io/2018/11/why-you-cant-trust-website-analytics/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[This is a long article with a lot of information. To sum up the key points:

Standard tools used to measure website usage are missing lots of data due to the use of ad blockers.
Blocked tools include Google Analytics (which also reports conversions back to Google Ads), Google Tag Manager, Facebook Pixel and Google Ads remarketing code.
The proportion of visitors not being measured can be massive – over 78% in the case of the Professional Speaking Association for example.
There is a strong downward trend in the proportion of visitors that can be measured.
This presents challenges for all organizations. I recommend:

Understanding and monitoring the level of misreporting of your users. This will inform the level of trust you can have in any tools affected.
Focusing on the most important metrics. e.g. email clicks, number of orders and average order values. These are not affected by ad blockers.
Consider using alternative technology. e.g. website log file analysis to understand website use. But only if these data provide insights that drive useful actions.]]></description>
<dc:subject>statistics analytics googleanalytics webdevelopment webserver</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:3b9010539ba7/</dc:identifier>
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<item rdf:about="http://www.metaltoad.com/blog/drupal-views-now-supports-queries-google-analytics-report-data">
    <title>Drupal Views now supports queries of Google Analytics report data | Metal Toad Media</title>
    <dc:date>2012-05-03T21:02:20+00:00</dc:date>
    <link>http://www.metaltoad.com/blog/drupal-views-now-supports-queries-google-analytics-report-data</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Views 3 now supports queries against Google Analytics. I've added this experimental module to the 7.x-3.x development release of Google Analytics Reports.]]></description>
<dc:subject>drupal googleanalytics views</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:ad15878cd320/</dc:identifier>
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<item rdf:about="http://cse-sea.blogspot.com/2010/02/my-favourite-google-analytics-advanced.html">
    <title>Solutions for Southeast Asia: My Favourite Google Analytics Advanced Segments</title>
    <dc:date>2012-01-17T20:02:00+00:00</dc:date>
    <link>http://cse-sea.blogspot.com/2010/02/my-favourite-google-analytics-advanced.html</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. Looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. The ability to segment these visitors is extremely important if the website owner wishes to optimise their site for user experience and conversions. Different types of visitors - whether new, returning, organic, paid, and so on - behave differently and have vastly different expectations. The ability to understand what each of them wants and how to cater for them is important towards building a successful online presence.

Google Analytics makes it easy to segment your audience with advanced segments. There are a number of predefined advanced segments (e.g. new visitors, paid search visitors) that you can take advantage of immediately. More useful, however, is the ability to create custom advanced segments tailored to your own specific needs.]]></description>
<dc:subject>analytics google googleanalytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:6d3d2025bbe7/</dc:identifier>
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<item rdf:about="http://www.advanced-web-metrics.com/blog/2012/01/03/google-analytics-implementation-checklist/">
    <title>A 10-Point Check List to Setup Your Google Analytics Properly | Measuring Success</title>
    <dc:date>2012-01-17T19:57:00+00:00</dc:date>
    <link>http://www.advanced-web-metrics.com/blog/2012/01/03/google-analytics-implementation-checklist/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[You want your Google Analytics account to serve as a solid tool for your website measurement, analysis, and optimization. After all, you are taking important business decisions that will affect your online performance, based on that data. Can you afford to rely on partial, inaccurate or otherwise misaligned data? You must have your tool properly setup to meet your website goals and your tracking needs.
Below I provide my tips on common technical configurations that you should check. A default implementation will provide you with information regarding your visitors. However, the techniques below provide you with the level of data accuracy and insight so that the tool will serve its ultimate purpose: improve conversion rates.]]></description>
<dc:subject>google googleanalytics statistics analytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
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<item rdf:about="http://cutroni.com/blog/2012/01/04/save-your-ass-with-google-analytics-data-alerts/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+AnalyticsTalk+%28Analytics+Talk%29">
    <title>Save Your Ass With Google Analytics Data Alerts – Analytics Talk</title>
    <dc:date>2012-01-16T09:56:43+00:00</dc:date>
    <link>http://cutroni.com/blog/2012/01/04/save-your-ass-with-google-analytics-data-alerts/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+AnalyticsTalk+%28Analytics+Talk%29</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge.
But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using alerts?
If you’ve never used Google Analytics alerts they’re fairly simple to set up. You can find them in the Profile Settings.]]></description>
<dc:subject>googleanalytics monitoring analytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
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