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    <description>recent bookmarks from Aetles</description>
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      <rdf:Seq>	<rdf:li rdf:resource="https://torquemag.io/2018/11/why-you-cant-trust-website-analytics/"/>
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	<rdf:li rdf:resource="http://cutroni.com/blog/2011/12/13/building-a-mobile-ecommerce-dashboard-in-google-analytics/"/>
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  </channel><item rdf:about="https://torquemag.io/2018/11/why-you-cant-trust-website-analytics/">
    <title>Why You Can’t Trust Website Analytics</title>
    <dc:date>2018-11-09T14:15:46+00:00</dc:date>
    <link>https://torquemag.io/2018/11/why-you-cant-trust-website-analytics/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[This is a long article with a lot of information. To sum up the key points:

Standard tools used to measure website usage are missing lots of data due to the use of ad blockers.
Blocked tools include Google Analytics (which also reports conversions back to Google Ads), Google Tag Manager, Facebook Pixel and Google Ads remarketing code.
The proportion of visitors not being measured can be massive – over 78% in the case of the Professional Speaking Association for example.
There is a strong downward trend in the proportion of visitors that can be measured.
This presents challenges for all organizations. I recommend:

Understanding and monitoring the level of misreporting of your users. This will inform the level of trust you can have in any tools affected.
Focusing on the most important metrics. e.g. email clicks, number of orders and average order values. These are not affected by ad blockers.
Consider using alternative technology. e.g. website log file analysis to understand website use. But only if these data provide insights that drive useful actions.]]></description>
<dc:subject>statistics analytics googleanalytics webdevelopment webserver</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:3b9010539ba7/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:googleanalytics"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:webdevelopment"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:webserver"/>
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<item rdf:about="https://premium.wpmudev.org/blog/google-optimize/?fbcb=b&amp;utm_expid=3606929-105.kKHVTz43T_CV513Vo9oSow.1">
    <title>How to Use Google Optimize to Run Experiments On Your Site in a Few Minutes - WPMU DEV</title>
    <dc:date>2017-05-12T11:35:42+00:00</dc:date>
    <link>https://premium.wpmudev.org/blog/google-optimize/?fbcb=b&amp;utm_expid=3606929-105.kKHVTz43T_CV513Vo9oSow.1</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[The problem with many A/B testing tools, though, is that they tend to cost a lot of money to use and they don’t always integrate as seamlessly with our WordPress sites or backend analytics as we’d like. But guess what? Here comes Google with a new solution to change all that. (Surprise, surprise!)

Google’s answer to A/B testing is called Google Optimize. If you haven’t heard much about it yet, it’s probably because the tool just left beta last year. That’s not to say it’s too early to adopt; in fact, some of my colleagues have already started to use this A/B testing tool on their websites and they can’t stop raving about it.

Google Optimize is free to use and offers a great introduction to the wonderful world of A/B testing. Google Optimize 360 is the premium version of this A tool and will help take your site’s testing and personalization capabilities to new heights—when you’re ready.

]]></description>
<dc:subject>webdevelopment analytics testing abtesting google</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:01c70a7b62a9/</dc:identifier>
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</item>
<item rdf:about="http://mcfunley.com/whom-the-gods-would-destroy-they-first-give-real-time-analytics">
    <title>Dan McKinley :: Whom the Gods Would Destroy, They First Give Real-time Analytics</title>
    <dc:date>2015-08-25T13:26:05+00:00</dc:date>
    <link>http://mcfunley.com/whom-the-gods-would-destroy-they-first-give-real-time-analytics</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[For all of these reasons I've come to view delayed analytics as positive. The turnaround time also imposes a welcome pressure on experimental design. People are more likely to think carefully about how their controls work and how they set up their measurements when there's no promise of immediate feedback.

Real-time web analytics is a seductive concept. It appeals to our desire for instant gratification. But the truth is that there are very few product decisions that can be made in real time, if there are any at all. Analysis is difficult enough already, without attempting to do it at speed.]]></description>
<dc:subject>analytics statistics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:1e15ccff6f16/</dc:identifier>
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</item>
<item rdf:about="http://dc-js.github.io/dc.js/">
    <title>dc.js - Dimensional Charting Javascript Library</title>
    <dc:date>2014-06-09T21:16:14+00:00</dc:date>
    <link>http://dc-js.github.io/dc.js/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[dc.js is a javascript charting library with native crossfilter support and allowing highly efficient exploration on large multi-dimensional dataset (inspired by crossfilter's demo). It leverages d3 engine to render charts in css friendly svg format. Charts rendered using dc.js are naturally data driven and reactive therefore providing instant feedback on user's interaction. The main objective of this project is to provide an easy yet powerful javascript library which can be utilized to perform data visualization and analysis in browser as well as on mobile device.]]></description>
<dc:subject>analytics javascript charts</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:ee4f38e5a311/</dc:identifier>
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<item rdf:about="https://medium.com/i-m-h-o/a30bbe8b54a5">
    <title>The Value of Content — I. M. H. O. — Medium</title>
    <dc:date>2013-12-08T22:58:44+00:00</dc:date>
    <link>https://medium.com/i-m-h-o/a30bbe8b54a5</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[I made a Tumblr that accidentally went viral. For a year or so I’d been collecting screengrabs of websites that obscure their content behind modal overlays, begging for newsletter signups, follows, likes, or even adverts that direct you to another site entirely. In the words of Brad Frost, bullshit. Throughout that year they were becoming more and more prevalent and more and more invasive. 

I made a Tumblr site to collect them on, called it Tab Closed; Didn’t Read and posted one lone tweet announcing it to the world.

I quickly discovered I was not alone. Thousands of people tweeted the URL, it made the front pages of Hacker News and Reddit, and submissions started pouring in.

What we’re witnessing here is the first wave of the second world pop-up war. Those of us who lived through the first one can only describe the horrors to our disbelieving children. This time though, the pop-ups are winning because we don’t yet have the tools to fight back. The web has seemingly evolved into something that actively antagonises people — why would anyone in their right mind hide the content that visitors are there to see?

In short, maybe they’re not in their right mind. This is what happens when analytics make decisions for you. ]]></description>
<dc:subject>analytics content writing publishing</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:701ccd619438/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:content"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:publishing"/>
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</item>
<item rdf:about="http://cse-sea.blogspot.com/2010/02/my-favourite-google-analytics-advanced.html">
    <title>Solutions for Southeast Asia: My Favourite Google Analytics Advanced Segments</title>
    <dc:date>2012-01-17T20:02:00+00:00</dc:date>
    <link>http://cse-sea.blogspot.com/2010/02/my-favourite-google-analytics-advanced.html</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. Looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. The ability to segment these visitors is extremely important if the website owner wishes to optimise their site for user experience and conversions. Different types of visitors - whether new, returning, organic, paid, and so on - behave differently and have vastly different expectations. The ability to understand what each of them wants and how to cater for them is important towards building a successful online presence.

Google Analytics makes it easy to segment your audience with advanced segments. There are a number of predefined advanced segments (e.g. new visitors, paid search visitors) that you can take advantage of immediately. More useful, however, is the ability to create custom advanced segments tailored to your own specific needs.]]></description>
<dc:subject>analytics google googleanalytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:6d3d2025bbe7/</dc:identifier>
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</item>
<item rdf:about="http://www.advanced-web-metrics.com/blog/2012/01/03/google-analytics-implementation-checklist/">
    <title>A 10-Point Check List to Setup Your Google Analytics Properly | Measuring Success</title>
    <dc:date>2012-01-17T19:57:00+00:00</dc:date>
    <link>http://www.advanced-web-metrics.com/blog/2012/01/03/google-analytics-implementation-checklist/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[You want your Google Analytics account to serve as a solid tool for your website measurement, analysis, and optimization. After all, you are taking important business decisions that will affect your online performance, based on that data. Can you afford to rely on partial, inaccurate or otherwise misaligned data? You must have your tool properly setup to meet your website goals and your tracking needs.
Below I provide my tips on common technical configurations that you should check. A default implementation will provide you with information regarding your visitors. However, the techniques below provide you with the level of data accuracy and insight so that the tool will serve its ultimate purpose: improve conversion rates.]]></description>
<dc:subject>google googleanalytics statistics analytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:ab358adc8393/</dc:identifier>
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</item>
<item rdf:about="http://cutroni.com/blog/2012/01/04/save-your-ass-with-google-analytics-data-alerts/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+AnalyticsTalk+%28Analytics+Talk%29">
    <title>Save Your Ass With Google Analytics Data Alerts – Analytics Talk</title>
    <dc:date>2012-01-16T09:56:43+00:00</dc:date>
    <link>http://cutroni.com/blog/2012/01/04/save-your-ass-with-google-analytics-data-alerts/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+AnalyticsTalk+%28Analytics+Talk%29</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge.
But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using alerts?
If you’ve never used Google Analytics alerts they’re fairly simple to set up. You can find them in the Profile Settings.]]></description>
<dc:subject>googleanalytics monitoring analytics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:1f267597b144/</dc:identifier>
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</item>
<item rdf:about="http://cutroni.com/blog/2011/12/13/building-a-mobile-ecommerce-dashboard-in-google-analytics/">
    <title>Building a Mobile Ecommerce Dashboard in Google Analytics – Analytics Talk</title>
    <dc:date>2011-12-13T21:54:00+00:00</dc:date>
    <link>http://cutroni.com/blog/2011/12/13/building-a-mobile-ecommerce-dashboard-in-google-analytics/</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website.
After the talk someone came up to me and asked if I could share more details on the dashboard. So here they are!
My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience.]]></description>
<dc:subject>analytics dashboard ecommerce google</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:4395ba57b326/</dc:identifier>
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</item>
<item rdf:about="http://www.wired.com/epicenter/2011/11/goog-analytics-anony-bloggers/all/1">
    <title>Andy Baio: Think You Can Hide, Anonymous Blogger? Two Words: Google Analytics | Epicenter | Wired.com</title>
    <dc:date>2011-11-16T21:47:27+00:00</dc:date>
    <link>http://www.wired.com/epicenter/2011/11/goog-analytics-anony-bloggers/all/1</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[Last month, an anonymous blogger popped up on WordPress and Twitter, aiming a giant flamethrower at Mac-friendly writers like John Gruber, Marco Arment and MG Siegler. As he unleashed wave after wave of spittle-flecked rage at “Apple puppets” and “Cupertino douchebags,” I was reminded again of John Gabriel’s theory about the effects of online anonymity.



Out of curiosity, I tried to see who the mystery blogger was.

He was using all the ordinary precautions for hiding his identity — hiding personal info in the domain record, using a different IP address from his other sites, and scrubbing any shared resources from his WordPress install.

Nonetheless, I found his other blog in under a minute — a thoughtful site about technology and local politics, detailing his full name, employer, photo, and family information. He worked for the local government, and if exposed, his anonymous blog could have cost him his job.

I didn’t identify him publicly, but let him quietly know that he wasn’t as anonymous as he thought he was. He stopped blogging that evening, and deleted the blog a week later.

So, how did I do it? The unlucky blogger slipped up and was ratted out by an unlikely source: Google Analytics.]]></description>
<dc:subject>analytics google privacy security</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Aetles/b:e48e32c67fba/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:analytics"/>
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</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://groups.google.com/group/analytics-help/web/can-you-move-a-profile-from-one-analytics-account-to-another?version=13">
    <title>Can you move a profile from one Analytics account to another? - Analytics Help Forum Archive | Google Groups</title>
    <dc:date>2009-11-29T21:13:17+00:00</dc:date>
    <link>http://groups.google.com/group/analytics-help/web/can-you-move-a-profile-from-one-analytics-account-to-another?version=13</link>
    <dc:creator>Aetles</dc:creator><description><![CDATA[You cannot currently transfer profiles or account data from one Analytics account to another Analytics account. 
]]></description>
<dc:subject>google analytics</dc:subject>
<dc:identifier>https://pinboard.in/u:Aetles/b:dd67be6fd628/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Aetles/t:analytics"/>
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